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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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Book Review: A Century of Spin

Wadds Inc.

It’s an appropriate time to revisit A Century of Spin, first published in 2008 by the then University of Strathclyde professors David Miller and William Dinan. A Century of Spin David Miller and William Dinan Pluto Press, 2008 £24.99 Claire is a Member of the Chartered Institute of Marketing.

Ethics 105
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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. But there’s plenty of opportunity.

Agency 122
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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

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PR and Marketing Predictions for 2020

Barokas

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. These numbers may not be surprising, but they serve as an important reminder for marketing and PR professionals. Brands are going to need to rethink how they approach influencer marketing in the coming year.

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From start-up to PR powerhouse: Looking back at 15 years of Presspage

Presspage

Recognizing the market’s needs Presspage’s story started almost by accident. In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market.

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Connect with Beth Nyland. .