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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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Book Review: A Century of Spin

Wadds Inc.

It’s an appropriate time to revisit A Century of Spin, first published in 2008 by the then University of Strathclyde professors David Miller and William Dinan. A Century of Spin David Miller and William Dinan Pluto Press, 2008 £24.99 Claire is a Member of the Chartered Institute of Marketing.

Ethics 105
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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. But there’s plenty of opportunity.

Agency 122
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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. Give our services a try.

Study 134
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Exploring Best Practices in Global Communications

PRSay

China’s car market was starting to heat up; it’s now the world’s largest by far. So many of the best and brightest journalists, executives, diplomats and PR folk descended on Beijing as part of the buildup to the Beijing 2008 Olympics. Let’s bring full-service expertise of the business to our internal clients. We’re diplomats.

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Connect with Beth Nyland. .