Burrelles Fresh Ideas

JANUARY 2, 2024

While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California.

SEO 84

SEO Mobile Engineering Ethics 84

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Take small business lending, for example. Mary McGuire.

Banking 79

Banking Financial Advertising Advertising 79

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Oh, the joy and freedom to be creative!). Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 12, 2021

Business units give users a better way to manage multiple brands across one portal. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. Customer portals also require zero coding ability—simply apply your brand colors, font, and logo for an on-brand experience.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

5W PR

OCTOBER 7, 2019

If you also advertise, consider branding your merchandise or company at least a month out. Started in 2007 by eBay, it’s the second Monday in December. Research also shows that customers also swarm websites days through the Wednesday after Cyber Monday. Plan and prepare for an entire week of busy activity.

Resources 68

Resources Advertising Advertising Strategy 68

Communications Conversations

JANUARY 15, 2019

In fact, I remember Richard Branson being on Twitter in 2007! And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. Second trend : People are looking to brands and their leaders to enact change on key issues. It simply makes the most sense for most brands.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). And, she’s worked with some pretty stellar agencies including Knock, Little & Co. I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 8 – Erin Newkirk, Head of Global Brand Strategy, Caribou Coffee.

Exercises 60

Exercises Meeting Energy Retail 60

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

OCTOBER 12, 2021

Business units give users a better way to manage multiple brands across one portal. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. Customer portals also require zero coding ability—simply apply your brand colors, font, and logo for an on-brand experience.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Instead of playing a guessing game in order to stay ahead of the competition and give customers what they want, brands need to have access to high-quality data and use it.

Trends 52

Trends Marketing Mobile Retail 52

Communications Conversations

DECEMBER 8, 2022

But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Holly is now the vice president of corporate branding and partnerships at Polaris. Thomas in 2007-2008. Anna’s one of those rare folks who has worked in almost every different PR/comms environment.

Marketing 60

Marketing Leadership Creativity Internal 60

Flack's Revenge

SEPTEMBER 28, 2016

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. He met Jobs briefly before starting 9to5Mac, while working at a creative agency in Soho, on a campaign involving Apple. What do you think about publishing on social platforms, as many media brands are doing now?

Google 120

Google Meeting Blogging Facebook 120

Ishmael's Corner

JANUARY 4, 2015

PR Agency Resigns from CPAP Machine Consortium. . The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile. After this idea gets shot down, the agency spends four weeks brainstorming alternative campaigns with zero progress.

Transportation 60

Transportation Journalism Google Employee 60

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. The PR 20/20 team loves INBOUND. We’re always testing and changing our approach. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. The PR 20/20 team loves INBOUND. We’re always testing and changing our approach. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy! Raised a $1M seed round in fall 2020. and Exceed.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

SEPTEMBER 28, 2020

Marketing Hub users can now separate marketing assets by team for a cleaner, better-organized portal across all teams, brands, or regions. And in the meantime, check out these helpful HubSpot links: PR 20/20 bet on HubSpot more than a decade ago when we became its first agency partner in 2007. Team management.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? This is a paraphrased quote from blogger Andrea Deckard when she noted successful brands and agencies are building relationships. But "many brands still puke swag all over bloggers and expect them to clean it up." Take This Quiz First."

Media Relations 104

Media Relations Social Media Media Pitching 104

Communications Conversations

MARCH 11, 2015

Yep–it’s that time when agency folks and digital geeks from across the country gather in northern Texas for one week to talk all things digital and interactive. And, surprisingly (to me, at least), brands continues to flock to Vine to partner with “influencers” to co-create content. It’s that time of year.

Twitter 60

Twitter Marketing Tools Storytelling 60

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 80

Agency Publicity Ethics Analysis 80

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. The goal is to turn happy customers into advocates and brand promoters. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. When your brand voice and vision are aligned, unabashed and bold, your communications strategy will have clear direction. Hoffman Singapore. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

Polaris

DECEMBER 7, 2014

Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. Who: Joe Pulizzi, a leading evangelist for content marketing, founded the Content Marketing Institute (CMI) in 2007. I especially like Sarah’s idea for tracking traffic stats and leads for every single piece of content you produce. Brilliant! 2: WebpageFX.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! He runs personal PR and creative campaign specialist agency Rich Leigh & Company.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

Social Media 120

Social Media Video Agency Healthcare 120

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. Some agencies are vendors. In marketing, it’s become the CMO playbook.

Marketing 70

Marketing Employee Survey Social Media 70