article thumbnail

Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

article thumbnail

2 Enduring Strategies for These Content-Saturated Times

PRSay

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. Then in 2012 they took the company public and revenue actually mattered. Get more media pitching knowledge from Michael Smart here.

Strategy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Running Corporate Communications and Social Media

wiredPRworks

Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

article thumbnail

Facebook’s Current Woes Symptomatic of Raging Content Saturation

PRSay

But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. Then in 2012 they took the company public and revenue actually mattered.

article thumbnail

Pitching in a Pandemic COVID-19 PR Coronavirus Tips

wiredPRworks

As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media. PR is a thread that weaves every project together.

article thumbnail

Meet the Media: Jason Morgan, Content Director for Fleet Equipment

Bianchi Biz Blog

Got my start in B2B fresh out of college in 2006 and been doing it ever since. Being an all-digital publication, the content machine never stops. I’m happy to work on contributed content or story ideas, but take a moment to understand the goals of the content team and the publication. Be a good partner.

Meeting 79
article thumbnail

The Untold History of the News Release (Infographic)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 2006 killing more than 50 people — prompted the invention of the.more.