Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Technology 78

Bad Pitch Blog

JANUARY 23, 2007

The Bad Pitch Blog was launched one year ago. Then the bad pitches started coming in and the posts kept getting the kind of feedback that can fuel a fleet of blogs. After one year, the pitches still suck. Stay tuned for a contest we''re creating to crown the baddest pitch of 2006. It''ll be fun.

Pitching 40

Pitching Education Blogging Media Relations 40

Bianchi Biz Blog

APRIL 5, 2021

Crain publications try to share stories whenever relevant and I work with my friends in Detroit, Chicago, Canada, Europe, China and elsewhere to ensure we don’t miss anything. Crain’s Detroit Business , The Detroit News , the Detroit Free Press and Automotive News (since 2006). If we are a “second tier” pitch, you are insulting me.

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Automotive Web Meeting Media 65

Bad Pitch Blog

AUGUST 10, 2007

Here’s the first of several guest posts at The Bad Pitch Blog. An Internet marketer and self-confessed whore, Dean Hunt talks about doing whatever it takes to relate to your audience. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience.

Pitching 40

Pitching Blogging Media Relations Marketing 40

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). It’s worth every penny.

Media Relations 40

Media Relations Media Pitching Small Business 40

Bad Pitch Blog

JUNE 19, 2006

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times.

Pitching 40

Pitching Radio Interviews Writing 40

Bad Pitch Blog

JULY 6, 2006

BusinessWeek’s Jon Fine brings us this gem that was first brought to our attention by Luke Armour at Observations of Public Relations. From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? So we find it silly to outline why this particular pitch sucks.

Pitching 40

Pitching Leadership Blogging Media Relations 40

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend. Media relations alone doesn’t cut it.

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Reputation Groups Exercises Energy 60

Bad Pitch Blog

MAY 9, 2006

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. and “US malls” in the same pitch. No matter what''s being sold, most everyone could use some public relations help. Always Be Closing should be the media relations mantra.

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Pitching Chemicals System Video 40

Bad Pitch Blog

MAY 31, 2006

We''ve started a Bad Pitch Buffet of sorts. Quietly under Google’s radar, COMPANY.com launched on May 16, 2006 disrupting Google’s announcement to be the first and only company to take a slice of the pay-per-click video advertising pie. But luckily we maneuvered through and can summarize why the pitch sucks. Why Should You Care?

Pitching 40

Pitching Advertising Advertising Video 40

Bad Pitch Blog

MARCH 23, 2006

From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. From there, we''ll remind everyone that a news release does not double as a pitch. Seacrest-style.

Pitching 40

Pitching Wireless Local Newspapers 40

Bad Pitch Blog

JUNE 5, 2006

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. available on April 7, 2006 - substantially less than other registrars. available on April 7, 2006 - substantially less than other registrars. 1) Where’s the Pitch?

Publicity 40

Publicity Wireless Web Pitching 40

Bad Pitch Blog

NOVEMBER 3, 2008

We were cleaning out the archives and found our back story –- how the Bad Pitch blog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad Pitch Blog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.

Pitching 40

Pitching Media Relations Blogging Survey 40

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

MARCH 5, 2006

Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Please let me know, NAME Media Contact Russian Love Match URL PHONE NUMBER - OK, why would a PR blogger be a good target for this pitch?

Pitching 40

Pitching Ethics Local Report 40

Bad Pitch Blog

NOVEMBER 2, 2007

But Seth Godin brings us the bottom line on mass pitching. Seth Godin at Gel 2006 uploaded by Mark Hurst tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Seth Godin' The processing of 100 press releases the old-fashioned way cost more than $100.

Fashion 40

Fashion Pitching Media Relations Blogging 40

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Nov 17, 2006 05:00 PM 1. Nov 01, 2006 12:11 PM EST(America/New_York) -- Here’s why it’s smart. Deadline is this week. You didn’t. Morris + King did.

Creativity 40

Creativity Pitching Fashion Education 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. In keeping with the pitch style above, we’ll help Randy put some meat on these bones. Unfortunately the person that wrote this pitch will probably try and work the “poor taste” line into future pitches. This lengthy one reflects on recent E.

Pitching 40

Pitching Report Interviews Course 40

Bad Pitch Blog

JANUARY 25, 2010

We first wrote about this infinitesimal but iconic news release ending back in 2006. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. This is a classic, and I plan to feature it in my Media Relations & Publicity class.

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Guidelines Engineering Journalism Media Relations 43

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. On September 25, 2006, CLIENT was placed in the number 9 position on the CITY Business Journal’s List of Fastest-Growing Private Companies, with a revenue growth of 311 percent since 2003. Think again. Some colleges are Greek-free.

Pitching 40

Pitching Energy Newspapers Education 40

Bad Pitch Blog

JULY 7, 2006

We were dealt into the next bad pitch by an anonymous member of the news media. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. I had to forward this pitch to you. All the best, Charlie Bernard - Hmm, this pitch is a tricky one.

Pitching 40

Pitching Web Analysis Industry 40

Bad Pitch Blog

APRIL 2, 2007

In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. It won’t give you a hangover, but it won’t get you any media coverage either. stuffed / spikes uploaded by chutney bannister tags public relations PR media relations media good pitch bad pitch bad pitch blog'

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

APRIL 26, 2006

This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. Don’t I know you?”

Pitching 40

Pitching Real Estate Fashion Film 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard).

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Bad Pitch Blog

OCTOBER 20, 2006

Let’s review his lame pitching to date. Date: Thursday, October 5, 2006 11:14:19 AM Subject: LEADING NEW YORK REAL ESTATE FIRM LAUNCHES BRAND-NEW WEB SITE FENWICK KEATS GOODSTEIN LAUNCHES NEW WEB SITE User-Friendly Site Features Posting of New Listings in Real-Time plus Comprehensive Apartment Search Data Base - User-friendly AND real-time?

Real Estate 40

Real Estate Pitching Web Enterprise 40

Bad Pitch Blog

MAY 4, 2006

Before you start your next media relations campaign, take the time to learn more about the facts behind the figures. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | news release | Bradgelina | American Idol'

Survey 40

Survey Pitching Media Relations Google 40