Deirdre Breakenridge

MARCH 9, 2020

Are you confused about the public relations job search? Spin Sucks was started in September 2006 by Gini Dietrich , an agency founder, author, blogger, CEO, and creator of the PESO Model and PESO Model Certificate. Would you like to learn more about finding and landing an entry-level position in the PR industry? Our mission?

Community 293

Community How To Interviews Blogging 293

wiredPRworks

JULY 22, 2021

Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Thanks to Anuj Agarwal, the Founder of Feedspot for this message: “I would like to personally congratulate you as your PR blog wiredPRworks has been selected by our panelist as one of the Top 90 Public Relation Blogs on the web.

Blogging 45

Blogging Publicity Web Social Media 45

PRSay

SEPTEMBER 5, 2023

The Boston Chapter honored him with the 2006 Diane Davis Beacon Award for lifetime achievement in public relations. He served in local, regional and national positions with PRSA, including as president of Boston’s PRSA Chapter. Pollino chaired the 1998 PRSA International Conference (today known as ICON) in Boston.

Local 78

Local Conference Internal International 78

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. About Spin Sucks.

Ethics 263

Ethics Twitter Education Resources 263

PRSay

MAY 5, 2021

Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations. “I treasure the experience,” he said.

Education 157

Education Journalism Leadership Resources 157

Doctor Spin

FEBRUARY 26, 2024

Stakeholders , influencers, and publics may not be ready to entertain specific ideas due to their emotional state, prior experiences, or competing priorities. Source: European Journal of Social Psychology 2 Bargh, J. What have we been priming all these years? On the development, mechanisms, and ecology of nonconscious social behavior.

eBook 52

eBook Journalism Course Examples 52

PRSay

NOVEMBER 17, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning Strategies and Tactics publication and host of S&T Live , asked Huyse whether she’s concerned about the quality of content being created by artificial intelligence. Just as people were hesitant to join Twitter when it launched in 2006, with AI there’s an adoption curve, she said.

LinkedIn 72

LinkedIn Writing Tools Technology 72

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Publicity Brand Branding 150

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike.

Brand 78

Brand Branding Viral Apparel 78

Deirdre Breakenridge

NOVEMBER 16, 2017

Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. Joining us, as our special guest and co-host, is Stephen Waddington, Chief Engagement Officer and Partner at Ketchum in London. You can learn more about Stephen here. About Spin Sucks.

Communications 191

Communications Community Blogging Twitter 191

Deirdre Breakenridge

AUGUST 27, 2018

He has also taught public relations courses at Brigham Young University, where he earlier earned bachelors and master’s degrees in communications with an emphasis in public relations. A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. About Spin Sucks.

Community 157

Community Pitching Media Newspapers 157

Deirdre Breakenridge

JANUARY 14, 2019

Megan is a public relations, marketing and project-management professional whose award-winning work has benefited clients across the business, government and non-profit sectors. Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. Its mission?

Community 184

Community How To Media Ethics 184

Deirdre Breakenridge

JUNE 12, 2018

What are some difference between academic writing and writing for public audiences? Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

Deirdre Breakenridge

JANUARY 8, 2018

When you merge SEO with strategic public relations, the combined results can pay off in a big way. Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. About Spin Sucks.

SEO 150

SEO Twitter Engineering Community 150

Deirdre Breakenridge

MARCH 5, 2019

Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. Martin is a LinkedIn Learning and Lynda.com author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and past-president of CPRS Toronto. About Spin Sucks.

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

NOVEMBER 5, 2018

The feeling of dealing with unpredictable changes can probably resonate with many public relations professionals, as the field is constantly changing. Our special guest leading the discussion will be Dr. Ai Addyson-Zhang, who is a college professor of Public Relations and an independent Digital Learning & Storytelling Consultant.

Community 150

Community Social Media Media Education 150

PRSay

AUGUST 9, 2019

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. Then in 2012 they took the company public and revenue actually mattered. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon.

Strategy 120

Strategy Newspapers Facebook SEO 120

Deirdre Breakenridge

APRIL 9, 2018

Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. About Spin Sucks.

Analytics 231

Analytics Marketing How To Community 231

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. Source: European Journal of Social Psychology 2 Bargh, J. What have we been priming all these years?

eBook 52

eBook Journalism Examples Resources 52

Deirdre Breakenridge

FEBRUARY 23, 2018

Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. About Spin Sucks.

Brand 213

Brand Branding How To Social Media 213

PRSay

NOVEMBER 3, 2020

At the University of Florida, you majored in public relations. At what point in your collegiate career did you determine that you’d pursue public relations? Public relations gave me an avenue to continue writing, but it broadened my eyes to so much more. I first served PRSA as the Palm Beach Chapter treasurer in 2006.

Meeting 78

Meeting Leadership Conference Journalism 78

Greenbanana PR

NOVEMBER 6, 2015

It is 3333 days since I wrote my first Greenbanana blog post on 21 September 2006. Although the … Continue reading Kairos and the right time for public relations. In terms of chronological time around 80,000 hours, 4.8 million minutes and over 288 million seconds have passed.

Publicity 28

Publicity Blogging 28

Deirdre Breakenridge

OCTOBER 13, 2017

Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. About Spin Sucks.

Communications 208

Communications Community Blogging Industry 208

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. About Spin Sucks. Its mission? To change the perception or PR.

Community 148

Community Big Data Media Resources 148

Reputation Us

FEBRUARY 2, 2022

Spotify has been a respected audio streaming and media services provider since 2006. Recently, the Swedish company entered into the world of podcasts with a bright future to diversify its offerings and enjoy a long, steady growth into multimedia. And then the cruel world of reality set in this year…controversy.

YouTube 78

YouTube Reputation Facebook Twitter 78

Bianchi Biz Blog

JUNE 6, 2022

Got my start in B2B fresh out of college in 2006 and been doing it ever since. Being an all-digital publication, the content machine never stops. I’m happy to work on contributed content or story ideas, but take a moment to understand the goals of the content team and the publication. Be a good partner.

Meeting 79

Meeting Media Interviews B2B 79

Ishmael's Corner

OCTOBER 10, 2016

The Art Of Storytelling In Business Communications And Public Relations. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 2006 killing more than 50 people — prompted the invention of the.more.

Infographics 60

Infographics Storytelling Training Communications 60

5W PR

JANUARY 16, 2020

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects.

Airlines 133

Airlines Hotels Tourism Energy 133

Deirdre Breakenridge

DECEMBER 13, 2017

Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. About Spin Sucks.

How To 177

How To Education Community Twitter 177

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. How augmented intelligence can help enhance our profession. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Stern + Associates

NOVEMBER 2, 2023

A member of the team that built one of Procter & Gamble’s first consumer websites, he joined Google in 2006, becoming the tech giant’s Vice President of U.S. Sales & Service. Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well.

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

SEPTEMBER 6, 2016

Finally, this study will also examine the role of mentors, who previously have been identified as influential for younger practitioners as they advance into management positions (Pompper & Adams, 2006; Tam, Dozier, Lauzen & Real, 1995). Public Relations Review , 32, 309-315. Journal of Public Relations Research , 7, 259-272.

Survey 60

Survey Ethics Journalism Study 60

Karen Freberg

JULY 3, 2021

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. on Saturday, June 10, 2006. Social media for strategic communication and Discovering Public Relations ). Photo by Kirby Lee/WireImage).

Analysis 80

Analysis Case Study Brand Branding 80

PRSay

NOVEMBER 21, 2017

My path to public relations began with a bachelor’s in journalism in 2006. I finally felt like I was doing real public relations. The next year, I became a reporter at a community newspaper where I stayed for five years. I was still investigating when a school PR job opened up in my community.

Study 92

Study Newspapers Journalism Community 92

Deirdre Breakenridge

JULY 3, 2018

Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. About Spin Sucks.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

FEBRUARY 8, 2019

Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. About Spin Sucks. Its mission? To change the perception or PR. What started as a simple blog, soon became a movement.

Policies 157

Policies Community Twitter Blogging 157

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. In 2006, we started working with a reputable search company. Sound too good to be true? It turns out it was.

SEO 100

SEO eBook Google Engineering 100