Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way.

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. The post The most important media relations skill for 2019? Analysis Public Relations media relations

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age?

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative.

Why Relationships are Still Key in Media Relations

Ronn Torossian

That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE ». Entrepreneur Media Relations PR Inspiration Ronn Torossian 5W Public Relations 5WPR CEO Insights

Media relations mentoring—6 common interview mistakes to avoid

Agility PR Solutions

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. The post Media relations mentoring—6 common interview mistakes to avoid appeared first on Agility PR Solutions.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Monitoring Media Lists.

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. ” Pew Stateo f the Media 2016. MEDIA RELATION TIPS FOR 2017.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

2019 reading list—10 books to check out before entering media relations

Agility PR Solutions

Thousands of job applicants will begin angling for their first position in media relations. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions. Analysis Public Relations media relations

Media relations mentoring—6 common pitching errors to avoid

Agility PR Solutions

The post Media relations mentoring—6 common pitching errors to avoid appeared first on Agility PR Solutions. Analysis Public Relations media relationsWe’ll be offering tons of great pitching advice during our journalist panel on July 25. Registration is free.

A common sense approach to media relations

HMA Public Relations

The post A common sense approach to media relations appeared first on HMA Public Relations. Featured Media Relations clips Common Sense Google media

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.)

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. Ah, the eternal quandary of PR people — the media follow-up.

Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. Will the media be entertained?

10 media relations essentials

PR Daily

Improve your media outreach with these simple—but often overlooked—tips. Don’t send a press release about a new app to a fashion publication (unless it’s the next Polyvore ) nor promote a book to a movie review site. An unsolicited marketing email can feel like a bad pickup line.

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”.

Truth In Media Relations: When PR Is “Risky Business”

ImPRessions - Crenshaw Communications

When I was introduced at a board meeting of investors and stakeholders, the founder casually mentioned that I’d be serving as a media spokesperson as the company navigated tricky messaging around gray areas of the industry. Crenshaw Communications imPRessions public relations PR

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. One publication or blog you read regularly is… Folio and PR Daily.

Making Media Relations Connections

Shift Communications

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Earned Media Events Media Relations Networking Public Relations

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists.

Media relations mentoring—the perfect pitch in 5 GIFs

Agility PR Solutions

The post Media relations mentoring—the perfect pitch in 5 GIFs appeared first on Agility PR Solutions. Analysis Public Relations media relationsThe art of the pitch is a frequently covered topic.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Live Stream from the Red Carpet at The Greatest Showman Premiere, Cunard and MGA Media Group.

USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

Ronn Torossian

In a digital age, maintaining proper media relations is a make or break proposition. If you do not have a knack of reaching the public with just the right message, conveyed in just the right manner, you could be turning your back on millions of dollars in revenue, as well as countless opportunities for growth and public branding. The post USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top.

Are the days of media relations coming to an end?

PR Daily

The sorry state of media relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media relations ends; content marketing begins. This is building public relations in the truest sense.

What Analytics Mean for PR & Media Relations

Cision

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience. Stacey: The biggest shift is social media and communications. And social media has evolved astoundingly over the past few years.

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! The job of a PR pro isn’t easy, and media relations is no cakewalk. Depending on which reporter you ask, PR pros can either be angels or demons.

4 steps to DIY media relations

PR Daily

One service you might prefer to contract for is public and media relations. In the trade off between, say, meeting payroll and bringing in a hired PR gun, most companies put off public relations. 5 Publicity Tips From a PR Pro.

HBR Covers the Death of a B2B Salesman – and Media Relations

Flack's Revenge

There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). HBR virtually ignored media as a channel of info that supports B2B sales. We’ve never been just about media relations – or sales.

B2B 181

CSR Trends for PR and Media Relations Professionals

Cision

Businesses also typically focused their political efforts on topics that directly affect their industry, rather than human rights or related social issues. What do these mean for PR and media professionals? This is the same for CSR–the public wants to know who’s benefitting.

Trends 211

Why media relations is alive and well

PR Daily

Media relations alone doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death. Here’s why: Print media's decline. An increase in brand/news media partnerships. RELATED: Innovate or disappear.

5 ways to master media relations

PR Daily

Fortunately, the philosophy also applies to media relations. How do we ensure that reporters and other members of the media get what they want and are happy with the experience? However, if be done well, media relations can have a tremendous impact on your business.

What All Media Relations Masters Have in Common

PRSay

I first fell in love with public relations, and more specifically, media relations when a guest speaker showed up in my Comms 101 class my first semester at college. What if you don’t inherently love public relations? Career Guide pr careers public relation

3 ways to get superior media relations

PR Daily

Media relations has changed. We have too few print publications. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. Double down on relationships with a tight set of key media.

Navigating the changing world of media relations

PR Daily

They must think more carefully about ensuring they build relationships with relevant media professionals to secure coverage. Use these tips to ensure you don’t get lost in the ever-changing media landscape: The power of social media.

9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

5 tips for summer media relations success

PR Daily

With many reporters on vacation, your media outreach can take even longer than usual—especially with July Fourth around the corner. RELATED: Think like a journalist to get your story covered at our PR Writing Conference. Garrett Public Relations.