Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

Media relations in the post-COVID world: 8 best practices

Agility PR Solutions

The post Media relations in the post-COVID world: 8 best practices appeared first on Agility PR Solutions. Analysis Public Relations media relationsThe COVID-19 pandemic brought big changes to the way people live and conduct business.

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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

Playing the Scarcity Card in Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. No company in business history has played the scarcity card in media relations with the deftness of Apple. Techniques For Effective Business Communications.

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy. education media relations

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. Date / Time: January 30th at 1PM ET.

3 critical challenges in media relations right now

Agility PR Solutions

A career in public relations isn’t for the faint of heart. The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions. Public Relations media relations

6 tactical media relations tips and techniques for the new year

Agility PR Solutions

Public relations management is an essential part of marketing your business. However, many people struggle to get started with effective public relations. The post 6 tactical media relations tips and techniques for the new year appeared first on Agility PR Solutions.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Are exclusives still useful in media relations? I’ve landed clients and past employers in top tier publications.

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. The digital disruption driving this recalibration of the media industry was the focus of a fireside chat at a recent Ragan conference broadcast for our Communications Spotlight podcast.

Show off your media relations efforts

PR Daily

We want to see how you’ve successfully landed placements in magazines, digital publications and more. Enter PR Daily’s 2019 Media Relations Awards. The post Show off your media relations efforts appeared first on PR Daily. Media Relations PR PR Daily Awards Ragan Awards media relations awards PR awardsSave $50 when you enter by the early-bird deadline on March 8.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? But media relations specialists still need to ensure they do their normal due diligence when reaching out to reporters. How is their publication covering COVID-19? COVID-19 Crisis Communications Media Relations PR Industry

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

In early 2019, Livongo began preparing to go public. How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist. The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Media relations deals with the news environment, which is by definition unpredictable.

Show off your media relations efforts

PR Daily

We want to see how you’ve successfully landed placements in magazines, digital publications and more. Enter PR Daily’s 2019 Media Relations Awards. The post Show off your media relations efforts appeared first on PR Daily. Media Relations PR PR Daily Awards Ragan Awards media relations awards PR awardsSave $50 when you enter by the early-bird deadline on March 8.

Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

In early 2019, Livongo began preparing to go public. How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist. The post Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). In early 2019, Livongo, a leading digital health company, began preparing to go public. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

Why Relationships are Still Key in Media Relations

Ronn Torossian

That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE ». The post Why Relationships are Still Key in Media Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Entrepreneur Media Relations PR Inspiration Ronn Torossian 5W Public Relations 5WPR CEO Insights

How COVID19 has Changed B2B PR & Media Relations

Bianchi Biz Blog

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It’s pretty simple … by being proactive, consistent, empathetic and genuine in our outreach to media.

B2B 71

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Commercializing a serious holiday should be avoided, and it pays to consider the current news environment when planning a specific media pitch.

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR. The Media Won’t Cover You if They Don’t Know You.

Media Relations in 2020

5W PR

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. 3 More Reasons Media Relations is Harder. Most of my experience in media relations comes from a B2B technology perspective. Also, see these related posts.

Why the human element of media relations matters

PR Daily

It’s not always easy to befriend the so-called “media beast.” Nevertheless, all PR pros should be mindful of the human element in media relations to foster more positive press—now more than ever because fewer PR pros are honoring it. In the modern digital age, some millennials rely too much on social media and electronic communication alone. Hence, the word “relations” after “media” to encapsulate this overriding point.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. media

Making Media Relations Connections

Shift Communications

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests.

Media Relations 2020: Does Snobbery Actually Work?

Prowly

In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work? Public Relations UncategorizedIn the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is.

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low. The post The most important media relations skill for 2019? Analysis Public Relations media relations

Media relations mentoring—6 strong pitching practices for B2B companies

Agility PR Solutions

The post Media relations mentoring—6 strong pitching practices for B2B companies appeared first on Agility PR Solutions. Public Relations media relationsReporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines.

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

10 media relations essentials

PR Daily

Improve your media outreach with these simple—but often overlooked—tips. Don’t send a press release about a new app to a fashion publication (unless it’s the next Polyvore ) nor promote a book to a movie review site. Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive. Media contacts get the same boilerplate press releases and emails over and over, so make your text stand out from the crowd.

How to explain media relations value to clients

PR Daily

Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Media relations is a crucial component of the PR pro’s role. The savvy PR pro can do something that marketers can’t do: get your viewpoints featured by prestige publications. In the rapidly moving world we live in and with an increasingly saturated and fragmented media landscape, this innate value must be emphasized.”.

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. Ah, the eternal quandary of PR people — the media follow-up.

Bob Woodward: PR and media relations should go old school

PR Daily

Woodward, the investigative journalist who along with colleague Carl Bernstein chronicled the Watergate scandal, shared the lessons he has learned about storytelling, the truth and public trust in a career of covering White House triumphs and travails. The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A

USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

Ronn Torossian

In a digital age, maintaining proper media relations is a make or break proposition. If you do not have a knack of reaching the public with just the right message, conveyed in just the right manner, you could be turning your back on millions of dollars in revenue, as well as countless opportunities for growth and public branding. The post USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin. Less media to build relationships with and constant turnover.” Media does not want outside input.”