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#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

Deirdre Breakenridge

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

Analytics 231
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#PRStudChat Discusses Personal Branding & How to Land A Dream Job

Deirdre Breakenridge

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q2: What social media channels do you suggest for anyone starting out?

Brand 213
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Running Corporate Communications and Social Media

wiredPRworks

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

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How to Pivot Your Strategy Like Taylor Swift

PRSay

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit. When unexpected challenges arise, even the most long-anticipated campaigns may have to wait.

Strategy 157
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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

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Just Breathe: How to Counter the Fight-or-Flight Response

PRSay

How to take back control. While we can’t always control the world around us, we can control how we respond. And the good news is that we can teach our brains how to counter the fight-or-flight response. Take note of the sensations in the body when listening to the news or scrolling through social media.

How To 166
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Experts Talk Social Media Trends for 2022 at AMA Chicago

wiredPRworks

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?