Infographic: How to optimize your social media images

PR Daily

Are your social media followers seeing what you want them to see? Lines, balance and color can draw the eye to a focal point—or used improperly, they can lead to confusion. Images and visual marketing are incredibly important elements of social media messaging.

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

How to Create a Social Media Content Calendar

Cision

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Social Targeting on Facebook / Instagram.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

How to Segment Journalists By Social Media Use

Cision

Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. And you hear journalists complain about this lack of differentiation in how the PR community pitches them.

How to tailor your videos for different social media platforms

PR Daily

Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video. Video is far more than just the latest social media buzz or digital trend. to 13.2

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

How to Track Hashtags Across Social Media

Brand24

Learn how to track hashtags across social media, including Facebook, Twitter and Instagram. Insights Social Media Social Media Marketing how to track hashtags across social mediaIf hashtag analytics is something you also need, make sure you make it until the end!

Top Social Media Measurement Mistakes and How to Avoid Them

Brand24

Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level! Digital Marketing Social Media Social Media Marketing measure social media social media measurement social media measurement mistakes

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.

How to Use Social Media to Find PR-friendly Journalists

Cision

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.

Infographic: How to measure social media success

PR Daily

Social media is a major player for online communicators. Proving its power, however, continues to baffle many in the marketing world. To tie your online efforts to your organization’s profits and measure your return on investment, it’s essential to have a game plan in place.

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts. The issue is multi-faceted and occurs due to breakdowns at both ends of your social media strategy.

Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. And if you don’t have a goal in mind, you’ll never be able to measure ROI.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. From one “forever student” to another, let the learning continue!

How To Use Social Media Sentiment Analysis

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Teaching Social Media in 2019

Karen Freberg

With a new year, this means adapting and adding on to your current list of readings, professional goals, and idea for classes. In the meantime, I have seen many conversations arise about what to cover in a social media class in 2019. Make sure to check it out!

How to Choose the Right Social Media Platform for Your Business?

Brand24

Choosing the right social media platform for your business can be a daunting task. Here's how to pick up the right one! Social Listening Social Media Social Media Marketing choose the right social media channel pick the right social media platform social media platform

How to search hashtags by date

Brand24

Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites. Hashtags Social Listening Social Media Marketing how to search hashtags by date how to track hashtags how to track hashtags across social media instagram search by date twitter search by date

How to Drive Web Traffic With Social Media Analytics

Cision

When my 10-year-old needs help with his math, I am not the parent he turns to. That goes doubly for social media. I look at it like this: if my numbers look good, I have less work to reach my goals. What ARE Social Media Analytics?

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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Follow this four-point plan to start “spying” on the competition: 1.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? What should you expect to see in this book?

How to promote a small business online

Brand24

"How to promote a small business online" is one of the questions I come across the most frequently whenever I browse the Internet for marketing tips. how to Small Business Social Media Marketing how to promote a small business online how to promote small business promoting your small business online small business marketing small business marketing plan

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice. In fact, thought leadership is one of best ways to. Social media platforms help you to do just that.

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. 8 Ways to Use B2B Social Media within Your PR Strategy.

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Infographic: Where to start with your social media call to action

PR Daily

Every time you post to an online platform, you hope to elicit a positive response from consumers. Here’s how to frame your CTA to inspire the action your organization wants. Your social media posts must demand a response.

How to Repurpose Content into a Press Release (Podcast)

The Proactive Report

I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Click the image below to go to the podcast page of Amy’s site for the link to the episode. Social Media Case Studies

How to Use Twitter for Business

Brand24

Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. It’s also a good idea to see what people are saying about your biggest competitors.

How to Measure Your Social Media Campaign

Brand24

Measure the results of your social media campaigns and find out which social media activities boost your brand awareness and social media presence the most. Digital Marketing Social Media Social Media Marketing measure effectiveness of social media campaigns measure social media measure social media campaign SOCIAL MEDIA CAMPAIGN

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? What does it take to stand out on social media? Today, people are becoming more and more wary of inauthentic brands and content on social media. Welcome to America’s Diner.”.

6 social media lessons from @PRDaily’s year on Twitter

PR Daily

After analyzing all 4,917 tweets from our @PRDaily handle, here’s what we learned about social media and the latest content trends. Social media newcomers take heart: Nearly everything the experts know will be worthless in a few years. Social Media

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET.