How to tailor your videos for different social media platforms

PR Daily

Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video. Video is far more than just the latest social media buzz or digital trend. to 13.2

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

How to Create a Social Media Content Calendar

Cision

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Social Targeting on Facebook / Instagram.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Top Social Media Measurement Mistakes and How to Avoid Them

Brand24

Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level! Digital Marketing Social Media Social Media Marketing measure social media social media measurement social media measurement mistakes

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

How to Track Hashtags Across Social Media

Brand24

Learn how to track hashtags across social media, including Facebook, Twitter and Instagram. Insights Social Media Social Media Marketing how to track hashtags across social mediaIf hashtag analytics is something you also need, make sure you make it until the end!

Infographic: How to measure social media success

PR Daily

Social media is a major player for online communicators. Proving its power, however, continues to baffle many in the marketing world. To tie your online efforts to your organization’s profits and measure your return on investment, it’s essential to have a game plan in place.

How To Use Social Media Sentiment Analysis

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

How to Use Social Media to Find PR-friendly Journalists

Cision

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.

How to Choose the Right Social Media Platform for Your Business?

Brand24

Choosing the right social media platform for your business can be a daunting task. Here's how to pick up the right one! Social Listening Social Media Social Media Marketing choose the right social media channel pick the right social media platform social media platform

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.

How to search hashtags by date

Brand24

Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites. Hashtags Social Listening Social Media Marketing how to search hashtags by date how to track hashtags how to track hashtags across social media instagram search by date twitter search by date

Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. And if you don’t have a goal in mind, you’ll never be able to measure ROI.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. From one “forever student” to another, let the learning continue!

How to Use Twitter for Business

Brand24

Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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Insider secrets for making the most of social media

PR Daily

Staying relevant on every major social media platform can seem impossible, not to mention draining. Here are some pro tips for how to ace your online strategy without taxing your limited resources. Are you taking a hard look at your social media strategy?

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

How to Drive Web Traffic With Social Media Analytics

Cision

When my 10-year-old needs help with his math, I am not the parent he turns to. That goes doubly for social media. I look at it like this: if my numbers look good, I have less work to reach my goals. What ARE Social Media Analytics?

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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Follow this four-point plan to start “spying” on the competition: 1.

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? What should you expect to see in this book?

How to promote a small business online

Brand24

"How to promote a small business online" is one of the questions I come across the most frequently whenever I browse the Internet for marketing tips. how to Small Business Social Media Marketing how to promote a small business online how to promote small business promoting your small business online small business marketing small business marketing plan

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice. In fact, thought leadership is one of best ways to. Social media platforms help you to do just that.

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. 8 Ways to Use B2B Social Media within Your PR Strategy.

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Don’t panic over ‘peaking’ social media—just prepare

PR Daily

We’ve had a nice run, social media. Facebook, Twitter, LinkedIn and Instagram have become essential hubs of business activity, and social media strategy is now a primary concern for virtually every company on Earth. What’s going to be the next big thing?

How to Measure Your Social Media Campaign

Brand24

Measure the results of your social media campaigns and find out which social media activities boost your brand awareness and social media presence the most. Digital Marketing Social Media Social Media Marketing measure effectiveness of social media campaigns measure social media measure social media campaign SOCIAL MEDIA CAMPAIGN

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Finally, I include links to other stories I’ve seen on the topic. Are the social media waters still safe for marketing? What comes after social media?

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Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? To truly understand who’s beating you out, you should recall the famous words: there’s nothing to fear but fear itself. The Growth of Social News Sharing.

How To Create a Social Media Report

Brand24

A social media report will help you scale your social media strategy, drive engagement and convert new users into loyal customers. Digital Marketing Insights Social Media Marketing create social media report digital marketing KPI social media listening social media marketing social media monitoring social media report

Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. It’s also a good idea to see what people are saying about your biggest competitors.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.

How To Use Social Media in the Classroom

Melissa Agnes

Editor’s note: How and when should social media be incorporated into today’s higher education? As a PR practitioner turned professor, it just makes sense to me to use social media in the classroom.

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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