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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.

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Measurement Commission at 25

Institute for Public Relations

It’s hard to imagine 2004. This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.

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In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA

PRSay

She was the recipient of three of the highest awards in PR teaching and research: PRSA’s Outstanding Educator in 2004, the PRSA Foundation’s Jackson, Jackson & Wagner Behavioral Science Prize in 1999, and the Pathfinder Award in 1995 from the Institute for Public Relations in recognition of lifetime achievement in PR research.

Education 158
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History vs Hype

Katie Paine's Measurement Blog

In 2004 Greg Jarboe and Southwest Airlines won the Golden Ruler of Measurement Award for showing how much ticket revenue was generated by Greg’s SEO-optimized press release. Sorry Media Source, but you are about two decades behind the times.

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The Current State Of Podcasting

Axia PR

A few decades later, podcasting took flight alongside Apple, with then-journalist Ben Hammersley formally coining the term in 2004. Podcasting as we know originated from “audioblogging,” which emerged in the 1980s. As a marketing medium that has experienced countless remarkable changes, podcasting is an explosion fifteen years in the making.

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‘Health and safety wouldn’t allow it now’: the stories behind Glastonbury’s wildest stunts

Mark My Words

I don’t think they had any clothes on either,” recalled one witness, Polly Bradford, in 2004. The event happened because Michael Eavis “was obsessed with Archaos, who between 1989 and 1992 were the most radical and life-changing act for many people, me included”, Borkowski says. It makes stencilling cows seem tame.

Film 60
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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

Clearly, my dad was setting trends back in 2004. It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe.

Apparel 62