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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.

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In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA

PRSay

She was the recipient of three of the highest awards in PR teaching and research: PRSA’s Outstanding Educator in 2004, the PRSA Foundation’s Jackson, Jackson & Wagner Behavioral Science Prize in 1999, and the Pathfinder Award in 1995 from the Institute for Public Relations in recognition of lifetime achievement in PR research.

Education 158
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5 Great Girl-power PR campaigns you may have forgotten

5W PR

Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present. Go Red For Women. Client: American Heart Association.

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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. We’re not just looking at Black people and saying, ‘You have to stick up for yourselves.’

Community 189
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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? Today’s PR professionals are a little embarrassed by Edward Bernays and his propaganda stunts, but – aside from the toxic image the cigarette industry later took on – are modern campaigns really that different?

Corporate 189
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Measurement Commission at 25

Institute for Public Relations

It’s hard to imagine 2004. This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.

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Celebrating the PR Profession’s LGBTQ Community

PRSay

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. What is the current state of companies regarding LGBTQ acceptance?

Community 109