article thumbnail

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics


Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.

article thumbnail

Measurement Commission at 25

Institute for Public Relations

It’s hard to imagine 2004. This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA


She was the recipient of three of the highest awards in PR teaching and research: PRSA’s Outstanding Educator in 2004, the PRSA Foundation’s Jackson, Jackson & Wagner Behavioral Science Prize in 1999, and the Pathfinder Award in 1995 from the Institute for Public Relations in recognition of lifetime achievement in PR research.

Education 158
article thumbnail

The Current State Of Podcasting

Axia PR

A few decades later, podcasting took flight alongside Apple, with then-journalist Ben Hammersley formally coining the term in 2004. Podcasting as we know originated from “audioblogging,” which emerged in the 1980s. As a marketing medium that has experienced countless remarkable changes, podcasting is an explosion fifteen years in the making.

article thumbnail

‘Health and safety wouldn’t allow it now’: the stories behind Glastonbury’s wildest stunts

Mark My Words

I don’t think they had any clothes on either,” recalled one witness, Polly Bradford, in 2004. The event happened because Michael Eavis “was obsessed with Archaos, who between 1989 and 1992 were the most radical and life-changing act for many people, me included”, Borkowski says. It makes stencilling cows seem tame.

Film 60
article thumbnail

The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

“Halo effect in marketing leads people to form an entire impression based on individual characteristics, influencing their perception of advertisements, trademarks, and packaging.” Source: Commercial Research 2 Hao, L. The Analysis of Halo Effect in Marketing. Commercial Research. This is particularly relevant in spokesperson selection. 3 Smith, R.

article thumbnail

Maxim Behar - Honorary Consul General of the Republic of Seychelles

Maxim Behar

In 2004 I received an offer from the Seychelles Ministry of Foreign Affairs and an invitation to visit them. Since 2004 there has been an Association of Honorary Consuls. Only then does the Bulgarian Ministry of Foreign Affairs issue a document called an "exukatur", which in effect officially enters the office of Honorary Consul.