News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Further reading Organise your Life the Downing St Way , BBC, Giles Wilson (25 May, 2004) Gartner Magic Quadrant for Content Marketing Platforms , Gartner, Kirsten Newbold-Knipp, Christopher Ross and Stephen R. News planning is an important PR technique.

Tools 244

Client Spotlight: Sunshine Nut Company

ISEBOX

In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying. The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard.

The Importance of PR Skills in a Hyper-Globalized World

PRSay

By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed.

Ethics 213

The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking?

10 Facebook trends of 2015 (so far)

PR Daily

And by the looks of it, the company that Mark Zuckerberg started in a Harvard dorm room in 2004 is just getting started. Facebook has been busy.

Trends 171

How to Find Trending Topics Like an Expert

Cision

By time (search within a customized date range – minimum: past hour, maximum: since 2004). When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter.

Trends 309

Burger King taps into nostalgia with Napoleon Dynamite ad

PR Daily

Here’s a cultural refresher from the 2004 original: via GIPHY. Burger King is bringing back Cheesy Tots and will promote them using a famous character who shortened the phrase “tater tots” to “tots.”.

Brand 83

Behind the Headlines with ProPublica’s Dan Golden

Cision

A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting. The story must guide the journalist– never the other way around.

How to Get Into the Mind of a Millennial

B2B PR Sense

People born between 1982 and 2004 are typically considered to be of the Millennial Generation. On the other end of the spectrum, if you were born in 2004, you probably don't remember the world before the iPhone, or instant messaging.

How To 169

ConAgra to pay millions in tainted Peter Pan peanut butter case

PR Daily

It wasn’t until 2007 that the company recalled all of its Peter Pan and Great Value peanut butter dating back to 2004. ConAgra is set to pay more than $11 million in penalties nearly a decade after its Peter Pan brand peanut butter sickened hundreds with salmonella.

How to Use Data Insights to Craft a Clever Content Strategy

Cision

Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. Ever taken a long and hard look at the content on your website?

Data 274

The 3 Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. This is a guest post by Brad Phillips , author of The Media Training Bible. Join his free webinar on Sept.

Media 260

Fiat Chrysler issues brief, dry release about record-breaking fine

PR Daily

To fix it, Chrysler issued a recall to install a trailer hitch for 1993 to 2004 Jeep Grand Cherokees and 2002 to 2007 Jeep Liberties.

Report 141

The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release!

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

PR 20/20

In 2004, four years into my career, I became highly motivated to build a more efficient and profitable solution that shifted the focus to client needs and goals. We’ve gone through dozens of pricing-model iterations since I first started pursuing a better way back in 2004.

Agency 135

Anthem goes into damage control mode after breach

PR Daily

Health insurance giant Anthem is reeling in the wake of a major data hack that exposed sensitive customer information dating back to 2004. The breach could affect as many as 80 million current and former customers, according to reports.

Donald Trump Broke PR’s Golden Rule

Cision

Sometimes politicians lose because they slip down staircases ; other times because they say scream too loudly at political rallies like Howard Dean did in Iowa during the 2004 election. Cision is monitoring the primary season , and we analyzed 675,000 tweets between 8:00 a.m. and 11:00 p.m.

Radio 208

Media Interview Skills: Why Silence Is Not Always Golden

Polaris

Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners.

10 Tips to Become More Likeable

Cision

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch two documentaries that on the surface had nothing to do with each other.

Study 336

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

That study was discredited by 2004 and fully investigated and retracted by 2010. Humans are strange beings. We know what we believe and we believe in what we know. Sometimes we ignore facts, and sometimes we change our minds.

Bill Cosby’s ‘public moralist’ reputation led to unsealing testimony

PR Daily

Specifically, Robreno cited a 2004 speech that has become known as the “Pound Cake” speech, in which Cosby said: Looking at the incarcerated, these are not political criminals.

PetSmart fires back after news report links grooming to 47 dog deaths

PR Daily

HuffPost continued: Little research, however, has been done on the issue, though a Brazilian study documented 94 dogs that died during grooming, bathing, and other pet services from 2004 to 2009.

Report 119

The Three Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004.

Media 184

Could Yik Yak be the next Facebook?

PR Daily

On a cold, blustery day in February 2004 at Harvard University, the seeds of the social media revolution were sown. Of course, that same demographic criticism could have been leveled against Facebook in 2004.

5 Great Girl-power PR campaigns you may have forgotten

5W PR

Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004.

Cracking the PR Code

Doktor Spinn

2004). PR is all about relationships. Understanding relationships is fundamental to understanding strategic communications and to crack the code of public relations. But that’s easy to just say — or write.

30 jobs in the PR and marketing world

PR Daily

In 2004, Jeremy Stoppelman and Russel Simmons raised $1 million to start a company that could help users answer and get answers to their purchasing questions. Where is the best place to get pizza in Chicago? (I’ll I’ll keep my opinion to myself—for the purpose of this post, at least.).

How to Create Thought Leadership, Part 1: Introduction

Shift Communications

Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. Thought leadership. What is it?

How Snapchat became the world's hottest social media app

PR Daily

Millennials, who were born between 1982 and 2004, also have latched onto Snapchat. Your kids probably know what 2014’s fastest-growing social media app was, but do you?

Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

Let’s examine the job growth for the two professions during preceding eight-year period from 1997 to 2004 ( Occupational Employment and Wages data which only goes back to ’97) in the chart below.

7 tips to help you launch a blog

PR Daily

It was in 2004, but not in 2016. Many PR pros are passionate about blogging and social media. During a recent guest lecture at one of Kirk Hazlett’s Communication. classes at Curry College , I talked about why and how to launch a blog.

If it’s Friday, you should be seeing red—for heart health

PR Daily

A corporate sponsor of Go Red since 2004, the retail chain has donated over $48 million toward research and prevention of heart disease in women. Heart disease and strokes are still the top causes of death for women in the United States.

Branding Together: Inside Influencer-Targeted Events From Don Julio and Princess Cruises

PRSay

Erik Deutsch is principal of ExcelPR Group , a Los Angeles media strategy firm that he founded in 2004. The venues and vibes couldn’t have been more different, but the goals were the same.

Decoding Brand Relationships

Doktor Spinn

2004). PR is all about relationships. But how does it work? Understanding relationships is fundamental to understanding strategic communications and to crack the code of public relations. But is it really possible for a business to de-code something as complex as a relationship with a brand?

Brand 52

8 Ways to Make Your Press Release More Effective

Cision

Building Design , (2004), 22.

Retail 190

PR takeaways from Maria Sharapova's doping crisis

PR Daily

Maria Sharapova captivated the world as a bright-eyed 17-year-old teenager when she defeated Serena Williams in the 2004 Wimbledon final. Since then, Sharapova has crafted a reputation as one of the best, smartest, richest players in the sport.

Crisis 124

3 branding lessons from Lego

PR Daily

By January 2004, Lego announced a huge deficit, saying it was losing one million dollars a day. Today, seven Lego sets are sold every second, but 10 years ago, Lego was in pieces. The family-owned company had been heading closer to bankruptcy since 1999. In 2003, sales dropped globally by 29 percent. The problem went much deeper than the balance sheet. Lego had forgotten its roots. Its products were moving further and further away from what people loved about the brand.

Brand 132

5 branding myths communicators should avoid

PR Daily

Some real-life examples of this include: Martha Stewart, whose company, Martha Stewart Living Omnimedia, suffered and never fully recovered after she was found guilty in 2004 of charges related to insider trading.

Google sparks outcry after dropping ‘Don’t be evil’ guidance

PR Daily

CNBC wrote : In 2004, to mark Google's initial public offering, founders Sergey Brin and Larry Page wrote an "owner's manual" for shareholders. Google has dropped an unofficial slogan from its internal paperwork—and the reason has some consumers concerned.

How many of these banned books have you read?

PR Daily

For wordsmiths, the idea of banning books might seem offensive. While conducting research for his high-school English class, my son discovered that some of his favorite childhood books were on the Top 10 banned and challenged books list. His incredulous response was: “’Captain Underpants’—really?”.

Local 81

3 standard—and offbeat—ways to raise money and awareness for health issues

PR Daily

In 2004, the Isenbergs launched a foundation to benefit health and education causes in Denver. PR pros in health care know that persistence and creativity can bring big payoffs.

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

When we moved to south Minneapolis in 2004, our new home was less than five miles from the mall. If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday.

Tricks for crafting the perfect headline or subject line

PR Daily

Here’s an example of a logline for the 2004 cult hit Napoleon Dynamite from TV Guide: A listless and alienated teenager decides to help his new friend win the class presidency in their small western high school, while he deals with his bizarre family life back home. In Hollywood, it’s the logline. In newsrooms, it’s the headline.