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Our PR agency started preparing for COVID-19 epidemic 15 years ago
Axia PR
MARCH 16, 2020
Axia Public Relations was an early adopter of cloud technologies in 2004. agency news
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Remembering Dr Roger Hayes
Stephen Waddington
MARCH 24, 2020
Roger worked as a Senior Advisor at the firm since 2004. The public relations industry has lost one of its foremost thinkers and doers. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. She’s a plain speaking former CIPR President who continues to push the boundaries of theory and practice.
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Burger King taps into nostalgia with Napoleon Dynamite ad
PR Daily
DECEMBER 1, 2016
Here’s a cultural refresher from the 2004 original: via GIPHY. Burger King is bringing back Cheesy Tots and will promote them using a famous character who shortened the phrase “tater tots” to “tots.”.
Happy Birthday World Wide Web
PR in High Definition
MARCH 12, 2019
Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life.
News planning, tools and workflow to build an editorial calendar
Stephen Waddington
OCTOBER 18, 2018
Further reading Organise your Life the Downing St Way , BBC, Giles Wilson (25 May, 2004) Gartner Magic Quadrant for Content Marketing Platforms , Gartner, Kirsten Newbold-Knipp, Christopher Ross and Stephen R. News planning is an important PR technique.
ConAgra to pay millions in tainted Peter Pan peanut butter case
PR Daily
DECEMBER 15, 2016
It wasn’t until 2007 that the company recalled all of its Peter Pan and Great Value peanut butter dating back to 2004. ConAgra is set to pay more than $11 million in penalties nearly a decade after its Peter Pan brand peanut butter sickened hundreds with salmonella.
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The Importance of PR Skills in a Hyper-Globalized World
PRSay
OCTOBER 24, 2018
By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed.
Anthem goes into damage control mode after breach
PR Daily
FEBRUARY 16, 2015
Health insurance giant Anthem is reeling in the wake of a major data hack that exposed sensitive customer information dating back to 2004. The breach could affect as many as 80 million current and former customers, according to reports.
The Evolution Of Corporate Social Responsibility In PR: A Snapshot
ImPRessions - Crenshaw Communications
MARCH 7, 2018
Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking?
Bill Cosby’s ‘public moralist’ reputation led to unsealing testimony
PR Daily
JULY 7, 2015
Specifically, Robreno cited a 2004 speech that has become known as the “Pound Cake” speech, in which Cosby said: Looking at the incarcerated, these are not political criminals.
Boris Johnson and what brands can learn from him
Mark My Words
JUNE 20, 2019
2004: Writes The Spectator that Liverpudlian fans were drunk and therefore partially responsible for the Hillsborough disaster. 2004: Sacked from shadow cabinet for having an affair and denying it. Key learnings: Fame is generated by creating chaos.
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What Can We learn from the partnership between Tiger Woods and Nike?
Shift Communications
APRIL 29, 2019
Take the example of Michael Phelps, the legendary American swimmer who dominated his sport starting with the 2004 Olympic Games in Athens. Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament.
How to Find Trending Topics Like an Expert
Cision
OCTOBER 10, 2016
By time (search within a customized date range – minimum: past hour, maximum: since 2004). When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter.
Could Yik Yak be the next Facebook?
PR Daily
MARCH 4, 2015
On a cold, blustery day in February 2004 at Harvard University, the seeds of the social media revolution were sown. Of course, that same demographic criticism could have been leveled against Facebook in 2004.
Client Spotlight: Sunshine Nut Company
ISEBOX
APRIL 13, 2016
In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying. The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard.
How to Get Into the Mind of a Millennial
B2B PR Sense
JULY 11, 2016
People born between 1982 and 2004 are typically considered to be of the Millennial Generation. On the other end of the spectrum, if you were born in 2004, you probably don't remember the world before the iPhone, or instant messaging.
5 essentials for creating a stellar podcast
PR Daily
JANUARY 7, 2019
Since [2004], the audio platform has grown in popularity, both in terms of listeners and resulting advertising dollars,” says Kent Lewis, president of Anvil Media. The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.”
10 Facebook trends of 2015 (so far)
PR Daily
AUGUST 14, 2015
And by the looks of it, the company that Mark Zuckerberg started in a Harvard dorm room in 2004 is just getting started. Facebook has been busy.
Social Media Is More Than a Retweet
Flack Me
JANUARY 8, 2017
Facebook, founded in 2004, didn’t receive widespread Category: Flack Me Summary: When we’re knee-deep in planning our social campaigns or building up our influencer relationships, it’s easy to forget how new the everyday tools we use are. LinkedIn was founded in 2002, but didn’t release its publisher platform for article sharing until 2014.
As courtroom losses mount, J&J seeks to limit reputational damage
PR Daily
MARCH 14, 2019
It still sells Duragesic, a fentanyl patch that had peak sales of $2 billion in 2004. The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. How should it proceed?
30 jobs in the PR and marketing world
PR Daily
OCTOBER 11, 2017
In 2004, Jeremy Stoppelman and Russel Simmons raised $1 million to start a company that could help users answer and get answers to their purchasing questions. Where is the best place to get pizza in Chicago? (I’ll I’ll keep my opinion to myself—for the purpose of this post, at least.).
How to Create Thought Leadership, Part 1: Introduction
Shift Communications
JULY 17, 2017
Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. Thought leadership. What is it?
Behind the Headlines with ProPublica’s Dan Golden
Cision
NOVEMBER 17, 2016
A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting. The story must guide the journalist– never the other way around.
Alphabet soup: Know the ABCs of ABM for B2B
PR Daily
DECEMBER 2, 2019
Some called it “key account management” until the discipline was rechristened in 2004. ABM—account-based marketing—puts a new twist on reaching and keeping B2B customers. Here’s how to make it work for you. The language of B2B communications is often awash in alphabet soup.
Rebirth: LEGO
The Hoffman Agency
FEBRUARY 28, 2020
The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. It’s a huge turnaround from 2004, and epitomises the ‘rebirth’ plot perfectly. By Chris Owen, Director, UK. Def.:
The Silicon Valley Watcher to publish on PressPage
Presspage
JANUARY 23, 2018
In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release!
PetSmart fires back after news report links grooming to 47 dog deaths
PR Daily
SEPTEMBER 25, 2018
HuffPost continued: Little research, however, has been done on the issue, though a Brazilian study documented 94 dogs that died during grooming, bathing, and other pet services from 2004 to 2009.
How Snapchat became the world's hottest social media app
PR Daily
FEBRUARY 2, 2015
Millennials, who were born between 1982 and 2004, also have latched onto Snapchat. Your kids probably know what 2014’s fastest-growing social media app was, but do you?
After the End of Journalism – The Revolution that Turned PR Experts into Publishers, Editors, and Reporters
Maxim Behar's Blog
OCTOBER 28, 2019
Until the Day X came – February 4, 2004, the sacred date that changed the world. Throughout all those years that I’ve spent in PR business, I’ve been repeating almost every day that the players in this game should be honest, reputable and creative.
Media Interview Skills: Why Silence Is Not Always Golden
Polaris
DECEMBER 8, 2014
Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners.
The 3 Biggest Media Mistakes Top Executives Make
Cision
SEPTEMBER 1, 2015
Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. This is a guest post by Brad Phillips , author of The Media Training Bible. Join his free webinar on Sept.
10 Pearls of Career Wisdom From PRSA’s College of Fellows
PRSay
AUGUST 27, 2019
” • Deborah Radman, APR, Fellow PRSA, class of 2004: “Gratitude is the root of happiness. In honor of the 30th Anniversary of PRSA’s College of Fellows ( #Fellows30th ), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they pass on to others. . Steve Seekins, APR, Fellow PRSA, class of 1993: “In your developing career, it’s all about drawing circles and lines.
How to Use Data Insights to Craft a Clever Content Strategy
Cision
NOVEMBER 10, 2016
Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. Ever taken a long and hard look at the content on your website?
7 tips to help you launch a blog
PR Daily
AUGUST 10, 2016
It was in 2004, but not in 2016. Many PR pros are passionate about blogging and social media. During a recent guest lecture at one of Kirk Hazlett’s Communication. classes at Curry College , I talked about why and how to launch a blog.
Why Now’s The Time to Sort Your PPI
ZudePR
FEBRUARY 5, 2019
For the record, mine are a graduate loan from 1998 and two mortgages from 2004 and 2006. With just 200 days until the 29 August compensation deadline, it’s high time you ransacked the attic and did something about your PPI.
More Human
PR 20/20
MARCH 6, 2020
At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004.
If it’s Friday, you should be seeing red—for heart health
PR Daily
FEBRUARY 9, 2017
A corporate sponsor of Go Red since 2004, the retail chain has donated over $48 million toward research and prevention of heart disease in women. Heart disease and strokes are still the top causes of death for women in the United States.
PR takeaways from Maria Sharapova's doping crisis
PR Daily
APRIL 15, 2016
Maria Sharapova captivated the world as a bright-eyed 17-year-old teenager when she defeated Serena Williams in the 2004 Wimbledon final. Since then, Sharapova has crafted a reputation as one of the best, smartest, richest players in the sport.
Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing
PR 20/20
NOVEMBER 4, 2016
In 2004, four years into my career, I became highly motivated to build a more efficient and profitable solution that shifted the focus to client needs and goals. We’ve gone through dozens of pricing-model iterations since I first started pursuing a better way back in 2004.
Nissan lays out case against Ghosn amid merger talks
PR Daily
MARCH 29, 2019
paid tuition for all four of ousted chairman Carlos Ghosn’s children when they attended Stanford University between 2004 and 2015, according to people familiar with the matter. The automaker released a report detailing how former chairman Carlos Ghosn misled the company.
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