Our PR agency started preparing for COVID-19 epidemic 15 years ago
MARCH 16, 2020
Axia Public Relations was an early adopter of cloud technologies in 2004. agency news
MARCH 16, 2020
Axia Public Relations was an early adopter of cloud technologies in 2004. agency news
OCTOBER 22, 2020
Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.
MAY 5, 2021
“Kathy Kelly made our profession — and our academic community — better, stronger,” said Del Galloway, APR, Fellow PRSA, PRSA’s president in 2004. Kathleen S. Kelly, Ph.D.,
DECEMBER 1, 2016
Here’s a cultural refresher from the 2004 original: via GIPHY. Burger King is bringing back Cheesy Tots and will promote them using a famous character who shortened the phrase “tater tots” to “tots.”. Actors Jon Heder and Efren Ramirez—stars of the cult movie hit “Napoleon Dynamite”—reunited to promote BK’s latest menu endeavor. Watch the spot here: That’s it—simple, direct and full of nostalgia. WHITE PAPER: How to communicate with a millennial workforce.
MARCH 23, 2021
In fact, it can take 64 seconds for someone to “recover” from an email interruption (regardless of the email’s importance) and return to work at the same pace, according to an often-cited 2004 study by the U.K.’s
DECEMBER 15, 2016
It wasn’t until 2007 that the company recalled all of its Peter Pan and Great Value peanut butter dating back to 2004. ConAgra is set to pay more than $11 million in penalties nearly a decade after its Peter Pan brand peanut butter sickened hundreds with salmonella. As part of a deal struck with prosecutors, the Chicago-based company pled guilty to a misdemeanor. The fine is said to be the largest ever in a food safety case in the United States.
APRIL 16, 2020
As recently as this week, I was speaking with someone who was telling me all the wonderful things their company was able to achieve through events and sampling in 2004 and the easy media recognition they were able to garner with little to no expenditure. What immediately went through my mind is, yeah 2004. At that point, Facebook was not yet for the masses (it was founded in 2004 but only open to students with a.edu address).
JULY 27, 2015
To fix it, Chrysler issued a recall to install a trailer hitch for 1993 to 2004 Jeep Grand Cherokees and 2002 to 2007 Jeep Liberties. Fiat Chrysler’s press release about its “consensual resolution” to pay the largest fine in the history of the National Highway Traffic Safety Administration is understandably brief.
OCTOBER 6, 2020
Since the first podcast was recorded in 2004, this medium has grown exponentially, and today podcasts actively competing for serious advertising dollars. The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.
FEBRUARY 16, 2015
Health insurance giant Anthem is reeling in the wake of a major data hack that exposed sensitive customer information dating back to 2004. The breach could affect as many as 80 million current and former customers, according to reports. Anthem CEO Joseph Swedish and the company are now in the initial steps of crisis communications. They’re trying to figure out how it happened, exactly how significant the breach was and what they’ll need to do moving forward.
MARCH 12, 2021
In fact, 2020 is the only year in which I have not visited my favorite islands since 2004, when I first set foot there and fell in love with nature, the beaches, the sun, but most of all - the people.
PR in High Definition
MARCH 12, 2019
Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life. One of them tells me about Facebook – ‘it’s the best thing ever!’ – but because I don’t have a university email address any more, I can’t use it.
MARCH 24, 2020
Roger worked as a Senior Advisor at the firm since 2004. The public relations industry has lost one of its foremost thinkers and doers. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. She’s a plain speaking former CIPR President who continues to push the boundaries of theory and practice.
AUGUST 25, 2020
Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”.
JULY 13, 2020
When I began my career in public relations in 2004, the act of building a media list was an isolated one. Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.
ImPRessions - Crenshaw Communications
MARCH 7, 2018
Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking? That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan.
JANUARY 8, 2017
Facebook, founded in 2004, didn’t receive widespread Category: Flack Me Summary: When we’re knee-deep in planning our social campaigns or building up our influencer relationships, it’s easy to forget how new the everyday tools we use are. LinkedIn was founded in 2002, but didn’t release its publisher platform for article sharing until 2014.
JULY 7, 2015
Specifically, Robreno cited a 2004 speech that has become known as the “Pound Cake” speech, in which Cosby said: Looking at the incarcerated, these are not political criminals. According to court documents released late Monday, comedian Bill Cosby admitted in 2005 to giving quaaludes to at least one woman with whom he intended to have sex.
OCTOBER 18, 2018
Further reading Organise your Life the Downing St Way , BBC, Giles Wilson (25 May, 2004) Gartner Magic Quadrant for Content Marketing Platforms , Gartner, Kirsten Newbold-Knipp, Christopher Ross and Stephen R. News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.
MARCH 12, 2021
Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. When it comes to comms, Peter Woolfolk has done it all.
OCTOBER 24, 2018
By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed. Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors.
MARCH 4, 2015
On a cold, blustery day in February 2004 at Harvard University, the seeds of the social media revolution were sown. Of course, that same demographic criticism could have been leveled against Facebook in 2004. That’s when Mark Zuckerberg and his then-pals launched what now is Facebook, the world’s largest social media network. Facebook germinated at college campuses around the U.S. and eventually spread to the global public.
APRIL 13, 2016
In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying. The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. That’s not just lip service. In talking to Ryan Shenk, Manager of US Operations at Sunshine Nut, it’s hard not to get excited about what these guys are doing.
OCTOBER 10, 2016
By time (search within a customized date range – minimum: past hour, maximum: since 2004). When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. There are ancillary tools to find “trends,” and there are trending tools on sites like Facebook (whose primary limitation in this regard is that people don’t search or discuss topical events as they do on Google or Twitter ).
JANUARY 23, 2018
In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die! Press release!
B2B PR Sense
JULY 11, 2016
People born between 1982 and 2004 are typically considered to be of the Millennial Generation. On the other end of the spectrum, if you were born in 2004, you probably don't remember the world before the iPhone, or instant messaging. B2B marketing is all about finding out what's most important to your target audience and seeing how your product or service can fill in the blanks. However, when it comes to marketing to millennials, many find themselves a bit lost.
APRIL 29, 2019
Take the example of Michael Phelps, the legendary American swimmer who dominated his sport starting with the 2004 Olympic Games in Athens. Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike.
AUGUST 14, 2015
And by the looks of it, the company that Mark Zuckerberg started in a Harvard dorm room in 2004 is just getting started. Facebook has been busy. Over the last several months, it has been rapidly evolving from a site where you were subjected to an endless stream of photos of your acquaintances’ children to a modern media company. Perhaps the biggest shift in Facebook’s model is its insistence on video.
SEPTEMBER 30, 2020
Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Wondering how to navigate the fast-paced world of social media without getting lost to your competition?
DECEMBER 2, 2019
Some called it “key account management” until the discipline was rechristened in 2004. ABM—account-based marketing—puts a new twist on reaching and keeping B2B customers. Here’s how to make it work for you. The language of B2B communications is often awash in alphabet soup.
MAY 10, 2021
A globally renown public relation expert, Maxim Behar is Seychelles’ Honorary Consul General in Bulgaria since 2004, and is a great friend of our country.
OCTOBER 23, 2017
For wordsmiths, the idea of banning books might seem offensive. While conducting research for his high-school English class, my son discovered that some of his favorite childhood books were on the Top 10 banned and challenged books list. His incredulous response was: “’Captain Underpants’—really?”. Yes, “Captain Underpants” is on the book of banned books.
JANUARY 7, 2019
Since , the audio platform has grown in popularity, both in terms of listeners and resulting advertising dollars,” says Kent Lewis, president of Anvil Media. The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.” Here are some sending your podcast to the top of the charts. Podcasts have come a long way since Adam Curry of MTV fame brought them mainstream more than a decade ago.
SEPTEMBER 11, 2015
By January 2004, Lego announced a huge deficit, saying it was losing one million dollars a day. Today, seven Lego sets are sold every second, but 10 years ago, Lego was in pieces. The family-owned company had been heading closer to bankruptcy since 1999. In 2003, sales dropped globally by 29 percent. The problem went much deeper than the balance sheet. Lego had forgotten its roots. Its products were moving further and further away from what people loved about the brand.
JULY 17, 2017
Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. Thought leadership. What is it? Why is it important to a public relations or marketing communications program?
OCTOBER 11, 2017
In 2004, Jeremy Stoppelman and Russel Simmons raised $1 million to start a company that could help users answer and get answers to their purchasing questions. Where is the best place to get pizza in Chicago? (I’ll I’ll keep my opinion to myself—for the purpose of this post, at least.). What gym has the best trainers to help me get a jump start on my New Year’s resolution? Which spa will provide the most relaxing massage? These are just a few questions that people ask every day.
NOVEMBER 17, 2016
A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting. The story must guide the journalist– never the other way around. Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism.
FEBRUARY 2, 2015
Millennials, who were born between 1982 and 2004, also have latched onto Snapchat. Your kids probably know what 2014’s fastest-growing social media app was, but do you? According to a new report from GlobalWebIndex , photo- and video-sharing app Snapchat saw its global user base grow 57 percent in 2014, more than any other social media app. GlobalWebIndex based its finding on surveys of nearly 42,000 people ages 16 to 64.
MARCH 14, 2019
It still sells Duragesic, a fentanyl patch that had peak sales of $2 billion in 2004. The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. How should it proceed? Johnson & Johnson hopes to win a potentially existential argument in the court of public opinion, despite mounting losses in the courtroom.