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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.

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Measurement Commission at 25

Institute for Public Relations

It’s hard to imagine 2004. This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.

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In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA

PRSay

She was the recipient of three of the highest awards in PR teaching and research: PRSA’s Outstanding Educator in 2004, the PRSA Foundation’s Jackson, Jackson & Wagner Behavioral Science Prize in 1999, and the Pathfinder Award in 1995 from the Institute for Public Relations in recognition of lifetime achievement in PR research.

Education 157
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The Current State Of Podcasting

Axia PR

A few decades later, podcasting took flight alongside Apple, with then-journalist Ben Hammersley formally coining the term in 2004. Podcasting as we know originated from “audioblogging,” which emerged in the 1980s. As a marketing medium that has experienced countless remarkable changes, podcasting is an explosion fifteen years in the making.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

“Halo effect in marketing leads people to form an entire impression based on individual characteristics, influencing their perception of advertisements, trademarks, and packaging.” Source: Commercial Research 2 Hao, L. The Analysis of Halo Effect in Marketing. Commercial Research. This is particularly relevant in spokesperson selection. 3 Smith, R.

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‘Health and safety wouldn’t allow it now’: the stories behind Glastonbury’s wildest stunts

Mark My Words

I don’t think they had any clothes on either,” recalled one witness, Polly Bradford, in 2004. The event happened because Michael Eavis “was obsessed with Archaos, who between 1989 and 1992 were the most radical and life-changing act for many people, me included”, Borkowski says. It makes stencilling cows seem tame.

Film 60
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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

2004), Mapping Boundaries of the Hostile Media Effect. 2004), Mapping Boundaries of the Hostile Media Effect. . […] content evaluations based on perceived influence on oneself vs influence on a broader audience suggested that the hostile media perception may be explained by perceived reach of the information source.” and Schmitt, K.