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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. There’s a counter idiom in the statement ‘today’s news is tomorrow’s fish and chip papers’. News has a finite shelf life.

Tools 203
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The Silicon Valley Watcher to publish on PressPage


In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. Press release!


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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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Media Interview Skills: Why Silence Is Not Always Golden


And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.

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Rebirth: LEGO

The Hoffman Agency

The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Let’s set up a T-shirt printing department. It’s a huge turnaround from 2004, and epitomises the ‘rebirth’ plot perfectly. Rise of Vig. Fancy setting up a LEGO Theme Park?

Retail 36
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8 Ways to Make Your Press Release More Effective


According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. I did go back to work at Fleishman Hillard for a summer while in grad school (2004). How long have you been in this job/field? How long did you work in the PR field? Five years.

Apparel 106