After touting Wikipedia image campaign, North Face quickly apologizes

PR Daily

That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. The Guardian reported : In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.

Don't use Wikipedia to repair your client’s online reputation

PR Daily

This will ruin her online reputation. Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Mike Wood repeats these in his book: It’s a lot of work to get a new page on Wikipedia.


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So you want a Wikipedia page?

David PR Group

Wikipedia remains a subject of great interest in PR and marketing circles. I have written about it before and even included a section on the internet encyclopedia in my book, How to Protect (Or Destroy) Your Reputation Online. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is meant to serve as an online encyclopedia.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Wikipedia , “the world’s most successful online encyclopedia.” There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. This post is about the potential risks Wikipedia may present to your organization and/or industry.

The Marketing Power of Wikipedia: 8 Tips for PR Pros


As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia

Why isn’t my company listed on Wikipedia?

Axia PR

You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers. 3 important requirements that you must meet to have a Wiki page.

How to protect your online reputation with PR tactics

PR Daily

What is the best way to safeguard your reputation online? Jon Goldberg of Reputation Architects recently spoke on this subject to PRSA Western District Conference in Phoenix. Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation Architect with his firm, specialists in managing your online reputation and offline as well. Reputation management is like a game of chutes and ladders.

Why PR pros must own reputation management

PR Daily

Reputation management” was once strictly a PR term. In the past few years, however, reputation management was taken over by the search engine optimization world. Here’s how Wikipedia defines reputation management: Reputation management refers to influencing and controlling an individual's or business's reputation. How you are initially viewed online is critical to your organization’s image, but your reputation crosses many other parts of your business.

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Today, when you mention reputation management, most people equate it with “online” reputation management and the act of trying to manipulate search results by pushing down, burying or suppressing negative content and links.

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

But neither are their executives, who are just as vulnerable to online reputation attacks. To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia. Wikipedia is most concerned with reliable sources. Internet Defamation Online Reputation Management By Whitney C. Gibson.

What is a Thought Leader and Do You Want to be One?

David PR Group

Source: Wikipedia, which coincidentally can help you become one. And if you do it right, you can see big opportunities like paid speaking engagements, a book deal or even that Wikipedia page. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. DavidPRBlog David PR How to Protect (Or Destroy) Your Reputation Online John P.

How To Deal With Negative Reviews: Five Things to Consider

Melissa Agnes

Photo credit: Carrot and stick – Wikipedia. Dealing with Negative Criticism Internet Defamation Online Reputation Management If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both. Even if you’ve received overwhelmingly positive reviews and ratings online, it’s important to realize that no business is immune from negative reviews, including false and defamatory postings.

How to Deal with Harmful, Possibly Defamatory Yelp Reviews

Melissa Agnes

Thus, it is important for businesses and business owners to know how to handle potential online reputation attacks, whether that involves legal steps or handling matters on itself. On its “ FAQ ” page, Yelp warns uses of potential legal consequences for posting false information, while hyperlinking to the Wikipedia entry for “libel.” Internet Defamation Online Reputation Management By Whitney C. Gibson.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. After touting Wikipedia image campaign, North Face quickly apologizes. The post Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts appeared first on PR Daily. Also: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51.

PR Golden Turkey Awards

Flack's Revenge

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. Eventually Samsung completely killed the phone, but not before suffering significant damage in terms of reputation and sales. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards.

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. What does PR mean to your organization?

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. And, so, Talk-page discussions with Wikipedia volunteer editors and admins ensue.

What is Thought Leadership & Why It Matters

B2B PR Sense

For a basic, well-rounded definition of thought leadership, let's look to Wikipedia , where we read, " A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. Done right, it can build your reputation and your company's brand, and grow your business. Over time your reputation will grow and larger opportunities will come your way. These kinds of inroads build your reputation.

5 lessons from Sunny Delight’s ‘depressed’ tweet

PR Daily

Marketers for Pornhub, BarkBox, Wikipedia, Healthline, Jack in the Box, Fearless Records and e-sports team San Francisco Shock offered tissues, pictures of dogs, advice, songs and more: Can I offer you a tissue? — Wikipedia (@Wikipedia) February 4, 2019. Though you should ignore trolls, responding to genuine questions and concerns can help build trust and bolster your reputation.

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

The more reputable the linking site is, the more points the receiving webpage gets (for example, a link from the New York Times is worth a lot more than a link from a much smaller site). If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail. SEO is a complicated demon to get you head around.

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3 Lessons From the A-Team in Crisis Communication Planning


He can poke humor at the brand without sacrificing the brand or its reputation. Images: Wikipedia , Terry Robinson (Creative Commons). “I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities.

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens


This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . Their role is solely public affairs, not PR, but we wanted to recommend the importance of a complementary media strategy to help them manage their reputation around some key issues.

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. And, so, Talk-page discussions with Wikipedia volunteer editors and admins ensue.

How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. Based in Atlanta, Powell leads the day-to-day operations of the company’s communications organization, which includes internal and executive communications, industry relations, and reputation and crisis management.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.”

How Goldman Sachs showcases its leaders in authentic messaging

PR Daily

Bridges opened with a concession that Goldman Sachs’ reputation suffered as a result of the 2008 financial meltdown. The appearance led to huge spike in Solomon’s Wikipedia entry, Business Insider eventually wrote about the two, and Redick agreed to participate in Goldman Sachs’ “ Talks at GS ” TV program. Glean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online. What image does “bank executive” conjure?

Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term. Source: Wikipedia). Because it was the first of its kind, it garnered mass media attention and had a direct impact on United’s reputation and bottom line.

10 Ways to Improve Your Social Media Small Talk


Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. At a social event, a receptive individual might be a familiar face, a person you know by reputation, or a person who is under-engaged. When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial. We will probably make “small talk” that may gradually transition into a more meaningful conversation.

Starbucks chairman: ‘We were absolutely wrong in every way’

PR Daily

wikipedia brown will not yield not one second (@eveewing) May 10, 2018. Tariro Mzezewa wrote in an Op-Ed for The New York Times that “hanging out in Starbucks” is risky behavior for African-Americans—proving the lasting power of a PR crisis for brands and demonstrating the uphill battle ahead of Starbucks as it tries repair its reputation. Starbucks says it has more work to do on race—and Chairman Howard Schultz is doing the talking.

How To Use your Brand Values to Prevent a Crisis

Melissa Agnes

Go back on your values in a crisis and you’ll find yourself without credibility and with a reputation in major decline. Let’s pause a moment and reflect on the definition of a crisis: A situation or event that has, or threatens to have, a long-term negative impact on your organization’s reputation and/or bottom line. ” [Reference: Wikipedia ] The opposite affect.

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4 ways to repair a brand's post-crisis image

PR Daily

Scandals and reputation crises have always occurred in the marketplace. Here are a few ideas: Revise your company page on Wikipedia to emphasize notable achievements and other upbeat facts. If you already have a problem, the good news is that it’s never too late to regain control of your reputation,” writes Internet-marketing expert Chuck Price.

Time for communicators to help manage Employer Brand social channels

Communications Conversations

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.”

CIPR CPD completed – easy, fun, free

Stuart Bruce

The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. CIPR Wikipedia Best Practice Guidance – 5 points. The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete successfully allows them to become accredited CIPR PR practitioners.

Bell Pottinger’s Abominable Non-Apology Letter

Doctor Spin

Here’s the backstory: Oakbay Capital in South Africa hires a reputation management agency, Bell Pottinger. According to Bell Pottinger’s Wikipedia-entry , the agency seems to have had some problems with managing their reputation themselves. . Less than a year later, both Oakbay Capital and Bell Pottinger are being accused of purposely stirring up racial divisions.

How marketers can make truth a competitive advantage

PR Daily

Wikipedia. ’s Related: Sharing Fake News Can Hurt Your Reputation. The Oxford English Dictionary made “post-truth” its 2016 Word of the Year , noting that use of the word had increased 2,000 percent over its usage in 2015. Oxford defined post-truth as occurring when “objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”. Related: Fake News and the Threat to Your Brand: 4 Things You Can Do AboutIt Now.

The Challenge of Running a Purposeful Organisation

PR in High Definition

Some might argue that SW Airlines’ purpose statement doesn’t provide benefit to global and local society, only global and local travellers – after all, according to Wikipedia , the aviation industry is responsible for 3.5% You’ll lose the halo effect of a good reputation. And when ‘reputational value’ makes up 41% of the value of the FTSE 100, that’s not something to be sniffed at – in fact, it’s just under a trillion pounds.

PR Interviews: Michael White Lansons

Norton's Notes

Without a doubt it’s online reputation. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged. It’s my belief that the entire marketing mix should sit under the umbrella of PR because everything ties back into reputation. I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision.

How to Get On in New Communications: Be Nice


An example of a hero of free authority: Jimmy Wales of Wikipedia.” I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” “Your brand/business is what you do; your reputation is what people remember and share.

Digital journalism is alive but is digital PR?

Norton's Notes

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. They are not looking to improve a client’s reputation they just want to appear first on Google. I still believe we – the PR industry – are the best people to manage your online reputation not them.

What Just Happened To The Long Tail?

Bad Pitch Blog

It is a catchy book title, but let me clarify the term for you: Wikipedia says: the long tail is the colloquial name for a feature of statistical distributions. As the sheer number of outlets increased we shifted focus to less tangible angles and discussed corporate reputation ad nauseum. The Long Tail by Chris Anderson has been the rage for a while. It’s actually a fad. I keep hearing from people who want to “reach the long tail.”