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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. They can build a better interface or “wrapper” and brand on processes and customer service. Not necessarily.

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PR Golden Turkey Awards

Flack's Revenge

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. Wells Fargo.

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How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

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Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

But is this a public relations mistake or is this a customer service mistake? Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." So the question becomes: is Customer Service and PR the same thing? I''m dead serious.

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Time for PR to Take Back Reputation Management

David PR Group

If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page. You’ll also need access to and relationships with customer service to handle customer- and product-related issues within the community and, ideally, a bit of time invested in crisis prevention planning.

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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).