News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. Crowdsourced sources of forward planning data include Wikipedia. News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

Tools 177

Demonyms find their place in our lexicon and across the country

PR Daily

A Wikipedia article on state demonyms notes that all those words have been used to describe someone from the Bay State. Wikipedia has several articles, however, that provide lists of standard demonyms. Regardless, thanks to the joint effort of former Indiana senators Joe Donnelly (D) and Dan Coats (R), the federal Government Printing Office style guide rules that Hoosier will exclusively refer to someone from the 19th state.

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So Farah, not so good Freuds

Mark My Words

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Over the next months they’ll be keeping a close eye on Farah’s Panorama entry on his Wikipedia page – every line that comes closer to his laurels is a slip on the track.

12 ways to produce a killer press release

PR Daily

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.

How PR Can Establish Your Brand

Mora Communications

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. By being featured on TV or in print you and your company attain the legitimacy and validation that comes from being featured as a news story. Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers.

12 ways to produce a killer press release

Presspage

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher. The issue of emergency management as a profession has been discussed and debated for several years.

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. And, so, Talk-page discussions with Wikipedia volunteer editors and admins ensue. A Truly Peer-to-Peer Online Environment Will Test How Good We Really Are At What We Do. (To

Sinbad The Seller

Bad Pitch Blog

I see that someone accidentally updated the Wikipedia page on Sinbad, the comedian you may remember as Walter from A Different World (Cosby II) and who has been a comedy fixture since I interviewed him for a New York magazine story in 1987. Even I’m giving him a 16th minute here so it worked…) He was all over morning drive and print this week, promoting his work and having a laugh, as they say on “Extras.”

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. And, so, Talk-page discussions with Wikipedia volunteer editors and admins ensue. A Truly Peer-to-Peer Online Environment Will Test How Good We Really Are At What We Do. (To

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher. The issue of emergency management as a profession has been discussed and debated for several years.

Sound the Bell on Pavlovian Marketing

Bad Pitch Blog

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. And even in a world teeming with tablets and e-readers, a print execution can help content stand out – in a good way. Wikipedia claims a white paper "is an authoritative report or guide that helps solve a problem" or make a decision. "In

Print 41

Digital journalism is alive but is digital PR?

Norton's Notes

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’.

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision.

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Heres the Wikipedia article for YouTube Live: [link] And the channel featuring the full live show and highlights: [link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Socializing Ourselves to Death

Doctor Spin

Lippmann, who won two Pulitzer prizes, engaged in heated public debates The Lippmann-Dewey debate (Wikipedia).'> Wikipedia is a remarkable achievement in itself, and it couldn’t exist without its community of volunteers. The printing press enabled the distribution of ideas and content and this technology hasn’t been used solely for “good.” The printing press too had its limitations, but we had been fools not use it.

Five Stories About The Media!

Bad Pitch Blog

Most CEO and PR types are fearful that both will get mad and say they hate it in print. Both were targets of terrorists (check Wikipedia). Hello, participants in this experiment. You are reading the premier of a regular Bad Pitch Blog post, “Five Stories About The Media!” I hope you enjoy it and know it’s impossible not to.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial?

PR in 2015: The Trouble with Authenticity

Mark My Words

I’m sure there are 11 amazing things that you can list about this investigation, but number one would have to be the ambition of reaching the wider consumer base that print can no longer command. Despite the distances smashed and gongs awarded Farah was tainted; even his Wikipedia had a new section on doping and investigations. In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Cannes Lions was all about purposeful brands.

Socializing Ourselves to Death

Doctor Spin

Wikipedia is a remarkable achievement in itself, and it couldn’t exist without its community of volunteers. The printing press enabled the distribution of ideas and content and this technology hasn’t been used solely for “good.” The printing press too had its limitations, but we had been fools not use it. So, there’s a downside.