Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine. MORE

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. I flippantly suggested to Grinberg that he should call it out to Wikipedia editors on the Talk Page but quickly learnt that it isn’t that simple. MORE

However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney. Photo credit: Carrot and stick – Wikipedia. If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both. MORE

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. In fact, one of the most annoying things someone can do on Wikipedia is engage in argumentum ad Jimbonem. MORE

CIPR social media ethics round table – 5 points. CIPR Wikipedia Best Practice Guidance – 5 points. The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete successfully allows them to become accredited CIPR PR practitioners. I’ve just completed mine for this year and wanted to share my experience in order to encourage other CIPR members to do the same. MORE

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. With the Internet being driven to every corner of the globe — and one Wikipedia for all — at last we would have a universally agreed upon baseline for Truth. Adhere to highest ethical standards. MORE

Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. One thing is certain: the fight against fake news is not only a technical problem, but is also a moral and ethical one. Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.” MORE

2) Stand up for what you believe in: Wikipedia edits, tasteless newsbait pitches, etc. We’ll all need to go ethics v. I’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face. Without going into any further detail, here’s 5 comms lessons from Dave & Co. MORE

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Some may think “PR ethics” is an oxymoron. The industry has set some guidelines, as explained in this Wikipedia article , which includes PRSA’s take. Perhaps it is time to update the PR ethics rule book, with the goal of taking a fresh look at how today’s communications systems can be used and abused. MORE

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia MORE

Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have. Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook. The concept of “fake news” is anything but novel. MORE

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. MORE

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. The conversation around ethics will inevitably get louder in 2018. Wikipedia continues to grow as a global knowledge resource. MORE

According to Bell Pottinger’s Wikipedia-entry , the agency seems to have had some problems with managing their reputation themselves. . As soon as we were made aware that we had been misled and that work was being done which goes against the very core of our ethical policies, we acted immediately.” Here’s the backstory: Oakbay Capital in South Africa hires a reputation management agency, Bell Pottinger. MORE

Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . Wikipedia is another topic about. On the other, only through an open-source ethos can something like Wikipedia even exist. MORE

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients. Editing Wikipedia is forbidden by the community in any instance where there is a conflict of internet. Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. The event is being hosted by the PR Company. MORE