Don't use Wikipedia to repair your client’s online reputation

PR Daily

Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page.

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. In fact, one of the most annoying things someone can do on Wikipedia is engage in argumentum ad Jimbonem.


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5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Ways To Spice Up Your WordPress Blog January 14th, 2011 Tweet Part of the Blogging for Grasshoppers series One of the things that I’ve been doing over the last couple of years, ever since I started this blog, was to play with plugins and ways in which it could look more visually appealing. A great way to add some pizazz to your blog.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. And I believe the paid-for blog post is the twenty-first century version of the advertorial. If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility.

How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. We’ll uncover more market research capabilities using this tool in our upcoming blog post covering the topic.

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. As a person from a foreign country, I have noticed that a lot of people of my age engaged in following different traveling blogs and video blogs. Wikipedia is a good source of basic information. Social media American University Blog Contest Winner International Students Liza Vozjakova public relations Studying Abroad

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets


Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). As I wrote on this blog , research has shown that Regulation FD can be harmful. So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector. But others may not agree.

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. Most “interactive” websites – such as the aforementioned sites, news websites, blogs, and forums – are generally immune from liability for content created by a third party, pursuant to §230 of the Communications Decency Act. Wikipedia.

12 ways to produce a killer press release


Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. SaaS,PressPage,Blog,News,pressreleaseYou’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.

Corrections: You get one shot in the modern media environment

Stephen Waddington

I’m going to try and keep a diary on my blog of how the different political campaigns engage with social and mainstream media during the 2019 election. Image credit: Wikipedia. If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC.

How PR Can Establish Your Brand

Mora Communications

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. Brand Strategy Blog | Copyright © Mora Communications Inc. Blog brand strategyAsk twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers.

PR Golden Turkey Awards

Flack's Revenge

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards.

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

In case your week has been as busy as mine, below you’ll find my #CrisisRoundup of worthwhile reads, as well as what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information.

28 Observations from 28 Months as a Solo PR


Spot on, Wikipedia. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs. Whether it’s webinars, podcasts, speaking gigs, blogs, guest blogs, need to be contributing, and building your online presence. PR/Business blog noptin

737 Max Flies Again – Will Boeing’s Reputation Follow? Blog

Image source: Wikipedia. grants permission to republish this article provided that the republished version contains a link to the original article on the Blog.

Multi-National Marketers Take Note: What’s Different About Canadians


Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . If you want to know more, check out What’s Different In Canada , a Tumblr blog soon to be available as a book. Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest.

What is a Thought Leader and Do You Want to be One?

David PR Group

Source: Wikipedia, which coincidentally can help you become one. For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. And if you do it right, you can see big opportunities like paid speaking engagements, a book deal or even that Wikipedia page.

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

In case your week has been as busy as mine, below you’ll find my #CrisisRoundup of worthwhile reads, as well as what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information.

The Challenge of Running a Purposeful Organisation

PR in High Definition

Some might argue that SW Airlines’ purpose statement doesn’t provide benefit to global and local society, only global and local travellers – after all, according to Wikipedia , the aviation industry is responsible for 3.5% Blog Christian Sharp Uncategorised business PR public relations purposeIn recent months, there has been an undisputed rise in discussions around corporate purpose.

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

No-follow links are generally used for: Paid links (to eliminate people buying links) Comment sections of blogs and forums (to stop people adding spammy comments with a link) Anything involving what Google dubs “untrusted content” This is all very well and good, but some publishers panicked and “no followed” everything. If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail.

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For whom the bell tolls

Stephen Waddington

It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients. Editing Wikipedia is forbidden by the community in any instance where there is a conflict of internet. I’m a member the both the PR Company and its Court however this blog is written in personal capacity. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

How to Get On in New Communications: Be Nice


Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Author of 27 Blogging from Paradise books. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. He trains, speaks, and blogs.

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens


This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP.

Demonyms find their place in our lexicon and across the country

PR Daily

A Wikipedia article on state demonyms notes that all those words have been used to describe someone from the Bay State. Wikipedia has several articles, however, that provide lists of standard demonyms. A version of this post first ran on his blog. As Halloween looms, we might think this word describes goblins, fiends and other hellions. Not so. It refers to Hoosiers and Yoopers and Yanks (oh, my!)—people people hailing from particular locales.

What is Thought Leadership & Why It Matters

B2B PR Sense

For a basic, well-rounded definition of thought leadership, let's look to Wikipedia , where we read, " A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. From blogging up a storm, to podcasting, to newsletters, to webinars to videos -- and he has developed such a relationship with his audience that they are hungry for any content that he creates.

How to protect your online reputation with PR tactics

PR Daily

Per Wikipedia : Before Streisand filed her lawsuit, “Image 3850” had been downloaded from Adelman’s website only six times; two of those downloads were by Streisand’s attorneys. A version of this story originally appeared on the author’s blog, (W)right On Target. Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies. What is the best way to safeguard your reputation online?

Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories. I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. It’s officially fall! You know what that means?

Google gets flak for censor-friendly search engine

PR Daily

In a blog post. On Twitter, many bashed Google for going against its old principles: So much for “Don’t Be Evil”: Google plans to offer censored search in China to block access to web sites like Wikipedia and BBC News ( #infosec #google #china #wikipedia #bbc ) [link]. Google desperately wants access to the enormous Chinese market.

Why the WWE is a Multigenerational PR Success Story


WWE targets the true believer fans — those who never miss a PPV or a live event — with a network of insider only information, from magazines in past decades to a host of blogs, podcasts today as well as “leaked” information that diehard fans trade like currency. These days, you can find them on Wikipedia. The post Why the WWE is a Multigenerational PR Success Story appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

A defense of publicists

PR Daily

Wikipedia defines a publicist as "a person whose job it is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album.”. A version of this article originally appeared on the Buzz Bin blog Recently I sat across from some restaurant “publicists” at a dinner. As I listened to them and fed them ideas for promoting their client, I was amazed and a little appalled at their lack of understanding.

29 free social media tricks for nonprofits

PR Daily

Create your own Wikipedia page. Wikipedia pages can be great for social sharing and for helping manage your brand online. To create a page, go to the entry creation page at Wikipedia, and once you’ve created the entry, check back often and track any changes. the company’s blog. There is great room for growth for nonprofit brand managers on social media—and many ways to go about it. There’s certainly validation that social media is a great investment for nonprofits.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

From Wikipedia : “A whistleblower (also written as whistle-blower or whistle blower) is a person who exposes secretive information or activity within a private or public organization that is deemed illegal, unethical, or not correct.

A quick social media glossary

PR Daily

“After you read my blog, just ping me on chat.”. Blog —. combine the words “Web” and “log,” and you get "blog." A blog is a site published on the Internet consisting of discrete entries (called posts). a social media website through which users can post multimedia and other content to a short-form blog. Users can follow other users’ blogs, "reblog" content and "like" posts. Wikipedia. —.

6 resources to inspire content

PR Daily

These sources could provide you with inspiration for your next blog post, tweet or video. Random Wikipedia article. A great idea can boost brand awareness and your bottom line, but finding one can be a grind. Inspiration doesn’t come from staring at a blank page. Communicators and marketers are under immense pressure to come up with new and interesting content on a regular basis, often about old and dull topics. Where can a content creator to turn for inspiration?

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

Blogs and websites will run your copy. Are you tearing your hair out about that careless reporter who keeps drawing on inaccurate biographical information from Wikipedia? By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up.

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page.

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Why PR pros must understand project management

PR Daily

However, it started to be officially known by its name in the 50s (according to Wikipedia. A version of this article originally appeared on the Spin Sucks blog Ongoing learning is probably the best thing you can do to propel your career forward, whether it’s in PR or not. That’s why, when I hear people say if you hate math you should choose a career in PR, it makes me mad.

Empty chair: frustrated Kay Burley turns table on politician, Ofcom investigates

Stephen Waddington

I’m going to try and keep a diary on my blog of how the different political campaigns engage with social and mainstream media during the 2019 election. Image credit: Wikipedia. Sky News journalist Kay Burley vented her fury live on air at James Cleverly’s failure to appear on her show. The relationship between the media and political parties is fractious. Politicians are less reliant on mainstream media than has previously been the case.

Tips For Getting Your Tweets Indexed by Google in a Crisis

Melissa Agnes

I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. Because if you’re faced with a news-worthy crisis, it’s certain that it will be published about online, on news sites as well as on blogs. You’ll notice that “in the news” is even above his Wikipedia page at the time of this search.

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