Don't use Wikipedia to repair your client’s online reputation
JUNE 13, 2016
Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page.