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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. Source: Wikipedia 4 Hostile media effect. In Wikipedia. In Wikipedia.

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Kirk Hallahan’s Five Types of Publics

Doctor Spin

Kirk Hallahan, Professor Emeritus, Journalism and Media Communication, Colorado State University , proposes five types of publics based on their knowledge and involvement: 1 Hallahan, K. PR Resource: John Dewey and the “P” in Public Relations John Dewey ( Wikipedia ). In Wikipedia. In Wikipedia. Aware publics: Education.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. 1 Mafia (party game). 2024, January 13). 2 Andrew Plotkin. 2022, October 10). 3 Information asymmetry. 2023, December 11).

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

In Wikipedia. Organization Development Journal. In Wikipedia. Organization Development Journal. In PR, these three modes of persuasion are often combined to create compelling messages that resonate with the audience on multiple levels. 1 Modes of persuasion. 2023, September 27). Source: Hargis, M. & & Watt, John.

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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. In Wikipedia. Journal of Public Relations Research, 27, 322 – 336. In Wikipedia. 2023, November 27).

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

In Wikipedia. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. Organization Development Journal. In Wikipedia. Organization Development Journal. 1 Theory of mind. 3 Hargis, M. &