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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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30 of the best AI prompts for better communications work

PR Daily

Sarah Krieger, corporate communications professional at Qualcomm “Can you come up with some eye-catching subject lines for the following media pitch to journalists that will get them to open the email?” no Wikipedia) and major media outlets like Axios and Harvard Business Review.” What assumptions might a reader make?

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Misaligned communications: The PR killer

Axia PR

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

After Penerbangan Malaysia Berhad the second-largest shareholder is Khazanah Nasional, which holds 17.33% of the share (source: Wikipedia). The bottom line: Malaysia Airlines has been a state-run stock corporation since 1957. He is not the CEO of the parent company which is in fact the Malaysian Government.

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Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). PR people (I am one) and corporations like to manage and control the release of information. So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.

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