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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). PR people (I am one) and corporations like to manage and control the release of information. So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.

Wikipedia 120
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A Cheat Sheet on President’s Day

Waxing UnLyrical

I remember how shocked I was when I found out that the typical American gets only 10 holidays a year. ( Wikipedia lists 11 federal holidays , but includes Inauguration Day which comes only once every four years.). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176
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Is This Tired Phrase in Your Comms DNA?

PRSay

The term “ corporate DNA ” even has its own Wikipedia page. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate. But even as a layperson, I see a few problems with “corporate DNA.”