article thumbnail

Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
article thumbnail

The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

article thumbnail

Is This Tired Phrase in Your Comms DNA?

PRSay

The term “ corporate DNA ” even has its own Wikipedia page. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate. But even as a layperson, I see a few problems with “corporate DNA.”

article thumbnail

Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

One of the critical principles is that it is a community-based movement rather than one dependent on large corporations or governments. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. Community-living in harmony with nature (Midjourney V4). 1 Art Nouveau.

article thumbnail

Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). PR people (I am one) and corporations like to manage and control the release of information. So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.

Wikipedia 120
article thumbnail

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. What does PR mean to your organization? Media and Message Unity Training.