ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . When to use Facebook for B2B marketing.

B2B 344

B2B Facebook LinkedIn Small Business 344

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That has certainly proven to be the case. use that old PR skill called content analysis.

Social Media 162

Social Media Media Analysis Data 162

Onclusive

NOVEMBER 8, 2023

If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? But all of this starts with listening. Signage in the restaurants. And guess what happened? FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Onclusive

APRIL 29, 2021

It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. Before, during and after a PR crisis, information and communication are key.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

DECEMBER 22, 2023

To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. Engage in active listening. Before an organization can begin to brainstorm solutions for a conflict or crisis, they must understand the issue and its impact.

Crisis Management 138

Crisis Management Crisis Crisis Communications Ethics 138

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. Have you used social listening before?

B2B 77

B2B Trends Strategy Marketing 77

Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. The tools have evolved to better support selling via social on channels like Instagram and TikTok.

Strategy 106

Strategy B2C B2B Resources 106

Buchanan PR

FEBRUARY 14, 2024

It may also help to identify possible scenarios, such as a media ambush , and how they may be addressed. In fact, as soon as rumblings of a potential crisis begin, preliminary messaging should be drafted, including a media holding statement to have ready in case the situation hits the news.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

5W PR

OCTOBER 6, 2023

By actively listening to customer opinions, pain points, and desires, businesses can identify gaps in the market and develop products that resonate with their target audience. Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews.

Consumer 88

Consumer Strategy Case Study Survey 88

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Onclusive

JUNE 23, 2022

Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time. At other times, there will be shared expertise, data and insights on social campaigns running in parallel through PR and marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Stephen Waddington

NOVEMBER 5, 2020

Search listening is a way of understanding what people are saying about brands and markets and the questions that they are asking. In Europe and the US more than 95% of the online population uses Google on a frequent basis. Search listening vs social listening Search listening is similar to its counterpart social listening.

Google 124

Google Reddit Comparison Trends 124

Reputation Us

JULY 18, 2023

So what is an “ugly mirror” and what mechanism can a leader use to identify these challenges? Specifically, listen to what others say about your brand, including your products/services, processes, and people. ” A Case For Reputation Assessments appeared first on ReputationUs.

Reputation 78

Reputation Exercises Groups Leadership 78

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of the two companies mentioned, though, was listening: Avaya. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

How To 198

How To Instagram Social Media LinkedIn 198

The Proactive Report

JUNE 18, 2021

One method is to monitor and listen to online conversations relevant to your brand. There is a difference between monitoring conversations and listening to those conversations. Monitoring tells you the what – Listening tells you the Why. There are many social media management tools you can use to do this – I prefer [link].

Small Business 213

Small Business Fashion Groups Local 213

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Failing to disclose all ingredients or using unfamiliar terminology can create mistrust. Use clear and simple language to explain complex scientific concepts. Actively listen to concerns and criticisms.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Bloomberg News uses AI to generate coverage on some 3,500 earnings reports every quarter.

Industry 100

Industry Publicity Data Technology 100

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

That means all team members listen and stay engaged in the conversation. A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

That means all team members listen and stay engaged in the conversation. A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results.

How To 156

How To Meeting Case Study Survey 156

Wadds Inc.

MARCH 19, 2024

Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

Sword and the Script

SEPTEMBER 14, 2021

Podcasts are a good option for PR pros seeking to earn media coverage. Even as traditional media relations have become harder, podcasts are alternative outlets that have reach and credibility – often in niches. citizens listen to podcasts monthly according to the Infinite Dial report by Edison research. Podcasts are memorable.

Media 92

Media Pitching Print Data 92

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. Sometimes, knowing your customers can enact social change as well as increase brand affinity. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. How do Journalists Use Social to do Their Job. Do Journalists Trust PR Pros?

Journalism 202

Journalism Communications Survey Study 202

Cision

MARCH 31, 2017

When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function. Jay Baer: How to Use Customer Service to Turn People Into Brand Advocates.

Customer Service 280

Customer Service Social Media Marketing Media 280

Buzzstream

JANUARY 5, 2024

Use an Email Lookup Tool Email lookup tools exist to help simplify finding email addresses —mainly professional contact information. They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. There are some tools that claim to use AI to help find addresses, however.

How To 83

How To LinkedIn Tools Google 83

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Well, if that’s the case, we might have the most fitting solution for you. Why do you need social listening software? In the time of Web 3.0,

Brand 62

Brand Branding Social Media Reddit 62

Prohibition

OCTOBER 7, 2022

For most of us, social media is something we engage with on a day to day basis, whether it is socially, for entertainment, or work. Many of us don’t think twice about what we like, comment, or share as it’s such a natural thing to do on a daily basis. Develop a social media crisis management plan.

Social Media 62

Social Media Crisis Management Crisis Media 62

PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on social media and get a feel for what they like and are interested in.

How To 130

How To Television Pitching Fashion 130

Ethical Voices

APRIL 22, 2024

She publishes a story full of inaccuracies, full of emotionally charged language and unwillingness to listen. The next day I got a phone call from a reporter I’m used to working with. The inaccuracies that the reporter had published were spreading like wildfire on social media. Are you working with XYZ nonprofit?”

Report 83

Report How To Ethics Nonprofit 83

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird. are together!

Fashion 78

Fashion Viral Trends Television 78

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

wiredPRworks

MAY 11, 2021

Wondering how to attract more attention, listeners – and sponsors? In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. About Barbara Rozgonyi CEO, CoryWest Media.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

Wondering how to attract more attention, listeners – and sponsors? In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. About Barbara Rozgonyi CEO, CoryWest Media.

Case Study 59

Case Study Study Video How To 59