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The Difference Between Experts and Expertise

Waxing UnLyrical

“How do you become a social media expert?” “How many of you think you’re social media experts?” “What makes you a social media expert?” But if you’re going to tell me you’re an expert at anything, you should be able to tell me why, right? ” Expertise.

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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

Different data security reporters cover different verticals. In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. from last year. from last year.

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. This can make things complicated, but it presents a great opportunity to diversify spokespersons and convey an organization’s collective expertise.

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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. A call with a subject matter expert (SME) is an opportunity to fast-track the outlining and writing process. It’s great to be able to get an expert’s specific insights upfront, rather than in the revisions.

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How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

It can be an excellent way to generate visibility in between announcements. It can be an excellent way to generate visibility in between announcements. When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . But what if you have no news? Chase a breaking story.

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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice. Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice.

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Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. podcast listeners will increase by 6.1% year-over-year (YoY) to 125 million. . But not every entrepreneur is a fit for “How I Built This,” so consider alternatives.

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