NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

Brand 78

Brand Branding Film Reddit 78

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. After catching heat for a Parkland shooting conspiracy video , Google’s YouTube took steps to thwart the promotion of extremist or misinformation videos.

Government 149

Government YouTube Wikipedia Google 149

Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. Why a suite of communications technology services is better than platform solutions. ” #00:01:52-7#. 00:03:23-0#.

Measurement 65

Measurement Video Technology Enterprise 65

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. It’s not just a fad.

Social Media 272

Social Media Trends Media Instagram 272

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. Not to mention Microsfot which has been adding video to LinkedIn’s platform even more recently.

Video 38

Video Social Media Media Google 38

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 122

Communications Crisis Internal International 122

Contently - Strategy

FEBRUARY 9, 2021

Your audience may really care about videos of huskies in the snow. That makes sense—videos of huskies in the snow are awesome. But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large.

How To 142

How To Content Marketing Banking Advertising 142

Contently - Strategy

MAY 13, 2020

All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. For in-person events, logistics are crucial but straightforward: comfortable seating, good audio, and reliable tech for videos and other visual elements.

Storytelling 136

Storytelling Video Groups Conference 136

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

FEBRUARY 14, 2023

Get rid of the [PR] middleman,” the company says in a promotional video. TVEyes , which is best known for its broadcast monitoring is doing something similar with audio and video monitoring. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people.

Software 133

Software Pitching Analysis Community 133

Stephen Waddington

JUNE 23, 2019

It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet. More than half of the impressions generated on Twitter include an image or video.

Report 81

Report YouTube Privacy Web 81

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media. The Next Web.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”.

Survey 102

Survey Report Media B2B 102

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. PR tech mentions.

Software 154

Software Tools Print Technology 154

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video). In other words, what is it you want to achieve?

Measurement 93

Measurement Communications Survey B2B 93

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 259

Google Digital PR Mobile SEO 259

Cision

AUGUST 11, 2016

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. “I’m sure everyone is going to say this, but it’s video, video, and more video. Web Strategy by Jeremiah Owyang. Web Ink Now. Chief Content Office Online. Brian Solis. Spin Sucks.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 Find and evaluate AI technology vendors and partners. Classify AI applications.

Course 52

Course Marketing Analytics Google 52

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Shift Communications

NOVEMBER 11, 2016

In today’s technologically driven world, most products being pitched have a digital component of some kind. Do say: Video, non-fiction text, fictional TV series, sports clips, web series, etc. We caught up with editor Oriana Schwindt of Variety who clued us in to a few keywords and phrases that can doom a pitch instantly.

Pitching 127

Pitching Sports Web Trends 127

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. The Critical Mention Help Center allows users to browse through help articles and video tutorials.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Stephen Waddington

JUNE 9, 2017

Owned media – apps and web sites enable any organisation to create its own media and become a publisher. There’s strong evidence that the internet is forcing us to adopt to new forms of content such as images and video, but not yet augmented or virtual reality. Video – the adoption of video in practice follows images.

Publicity 111

Publicity Survey Measurement Community 111

Stephen Waddington

APRIL 18, 2020

Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Impact on home working the home workspace There’s been a shift to home working in the UK over the last decade as communication and technology has eliminated the barriers between home and office.

Media 83

Media Crisis YouTube Television 83

PR in High Definition

APRIL 23, 2020

But with so many businesses and individuals alike flocking to Zoom, there have been reports of potential security flaws, with half a million Zoom users’ details found on the Dark Web according to The Daily Mail. Every morning, the Firefly team creates a roundup of the biggest news stories across the technology space.

Energy 62

Energy Sports Print Web 62

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 86

Industry Media Technology Employee 86

Stephen Waddington

SEPTEMBER 26, 2018

It’s important to remain agile and in a position to shift your investment as technology changes. month) for simple visual layout; and iMovie (free) for video editing and production 8. Web analytics Google Tag Manager (free) and Google Analytics (free) 10. Review your tool stack on a quarterly basis. Shoestring #PRstack 1.

Tools 117

Tools How To Google Analytics 117