Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams. The colors you use on the web are not the same colors you use for print.

Creativity 150

Creativity Web Social Media Data 150

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Video- and image-based content fell slightly behind with 11.5 percent of journalists. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Meanwhile Google currently offers Gemini Pro in Bard.

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. We need to know: how to write for the web. the difference between news search and web search. how to communicate visually. Powerpoint.

Communications 100

Communications Training Web Analytics 100

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms. Let us mention some of the most effective ways to boost social advocacy for web content. Short-form videos.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. Infographics absolutely do the trick. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. . The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

DECEMBER 5, 2017

According to the Similar Web Search Report , organic search equates close to 95% of all traffic. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker. It is about helping your audiences find your content from among other sources. Make or buy?

Local 89

Local SEO Engineering Web 89

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Write web content. Infographics. Believe me, there is a lot to learn. Identifying audiences. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Write web content. Infographics. Believe me, there is a lot to learn. Identifying audiences. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Write web content. Infographics. Believe me, there is a lot to learn. Identifying audiences. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Beyond PR

JANUARY 5, 2017

Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Here are some ideas for multimedia based content that you can infuse into your press release in order to garner more eyeballs: Photos. Paid Media.

Case Study 55

Case Study Study B2C Infographics 55

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. Repurposed Ebooks, Infographics or Whitepapers. Oh, premium content. 3 Ways to Incorporate More Interaction Into Your Content.

eBook 48

eBook Infographics Survey How To 48

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. . #1 Visualisation in communication. But only 4.6% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. This happens to us so often that we even mute video ads –81% of us in fact. Email’s also becoming less effective. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 22, 2020

Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. Video performs best on Instagram. “A Source: Overcoming the Top PR Challenges ). The top metrics PR is tracking.

Survey 178

Survey Marketing B2B Study 178

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Sales Reps – Thought Leadership Rainmakers. They need to interact with people who know what they’re talking about.

Leadership 81

Leadership Reputation Measurement Video 81

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Asana streamlines communications through a web and mobile app that eliminates the clutter. Enter public relations automation tools.

Publicity 70

Publicity Enterprise Analytics Tools 70

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. SEO and web design agencies are now frantically re-branding themselves to call themselves PR Agencies.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits. Kristi Hines – @kikolani.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

DECEMBER 5, 2018

Despite the fragmentation of media, a shift to more personalised forms of communication, and the ability to create audio, text and video content, organisations remain fixated by this medium. You should not start with three pages of A4, but a tweet, an infographic or a video. It was published verbatim by The New York Times.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 28, 2022

Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118

B2B Marketing Survey Software 118

MaccaPR

OCTOBER 26, 2015

“Can we stop using the term advertising, which is based on this model of polluting (content),” railed Jakeman, who was contemptuous of the pre-roll advertising that precedes video content on YouTube and other sites: “I hate it. But not so fast : The reason that so much of the Web is overflowing with free content is because it’s ad-supported.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. Invest in automation and technology.

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 14, 2021

Chrome currently fields more than half of all global web traffic. “Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted. What will change for brands. Google’s announcement sparked a strong reaction from brands.

Privacy 124

Privacy Google Advertising Advertising 124