Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. The deviation from standard music videos led to over one billion views on YouTube. With a background writing for hi-tech startups, she is always willing and ready to learn about the next great advancement in the digital landscape.

Trends 106

Trends Social Media YouTube Storytelling 106

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Karen Freberg

SEPTEMBER 17, 2017

I will be writing a more detailed post for Front Office Sports on the #MakeTheNight event, but I have to give a quick shout out to the adidas team who allowed me to be part of this event, including: Dustin Geddis – NCAA Comms & Marketing Director.

Creativity 40

Creativity Storytelling Sports Social Media 40

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school.

B2B 111

B2B Brand Branding B2C 111

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. And, he even added links to their sites. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. What We Talked About on Growing Social New. wiredPRworks.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Bruce is EMEA VP, Twitter and a former MD of YouTube. Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. As a result, campaigns are often dry, serious, and?—? Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014.

Video 120

Video Brand Branding Trends 120

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Today, consuming engaging videos for all information is paramount, and if you can’t speak that video language in Snapchat, Vine or YouTube, you will be irrelevant.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Shift Communications

OCTOBER 31, 2016

This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public. If cognitive computing is the future of PR, data storytelling is the foundation on which cognitive computing is built – the story in our data. YouTube users post 400 hours of new video per second.

Analytics 60

Analytics Data Analysis Technology 60

Mark My Words

NOVEMBER 20, 2015

Within its first week the youtube has been viewed over 600,000 times and it’s been picked up by the Mail Online. As newsrooms shrink and the opportunity for communicating across owned channels and social media grows the hubris of these ‘brand storytellers’ seemingly knows no bounds. PR can provide the content and PR can channel it too.

Film 60

Film Television YouTube Video 60

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). iTunes and YouTube don’t deduce context from audio alone. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Use Social Media for Storytelling. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 11) Mark Schaefer and Tom Webster.

Social Media 120

Social Media Marketing Pinterest Media 120

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Radio 92

Radio Television Social Media Sports 92

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Stay "on brand." Batch Content. Marry content with context.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. Video credit: YouTube. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. What did the campaign prove?

Brand 69

Brand Branding Sports Consumer 69

Rock the Status Quo

SEPTEMBER 23, 2015

Twitter chats, Periscope, Google Hangouts, YouTube videos, LinkedIn articles – expertise is available everywhere we look, with authors and influencers completely open to direct conversation. If I were a meme or automated gif kinda girl, I’d put one here but, alas, I’m not.

Twitter 100

Twitter Social Media Resources Google 100

Waxing UnLyrical

AUGUST 24, 2016

I could write a book about it; I could also write two sentences. The beauty of multimedia content is that it can have a much longer shelf life than other forms of social storytelling. YouTube allows you to create links; you can also write links in the description that encourage future behavior.

Measurement 40

Measurement Brand Branding Video 40

Rock the Status Quo

SEPTEMBER 16, 2015

When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes. Write it differently. I found it fabulously inspiring! The idea stuck in my head.

Pitching 100

Pitching Local Trends Interviews 100

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Subscribe to The Table Group YouTube page for deeper insights. We can't afford culture. Be a collector of stories.

Leadership 55

Leadership Employee Airlines Construction 55

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. YouTube has desensitized consumers to what is reality - lots of things that get millions of views on YouTube are quite unrealistic!”. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get.

Strategy 40

Strategy Brand Branding Journalism 40

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

JULY 14, 2016

“Making a video – any video – successful, be it live action, animation or mixed media, can be summed up in one word: planning,” writes Larry Cardarelli in Making the Most of Your Video Production Budget. “Good storytelling.”

Video 40

Video How To Instagram Facebook 40

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Cosmoblogawards. But you don’t need to have any PR experience to be part of this hyper-consumerist, online, promotional world.

Publicity 40

Publicity Ethics Creativity Travel 40

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. Here are three. The Apostles. Shall We Tweet?

Publicity 86

Publicity Creativity Measurement Twitter 86

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. Clicks on embedded YouTube videos and how long someone viewed a video. Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 93

Leadership Brand Branding How To 93

Contently - Strategy

JANUARY 9, 2019

Complement your writing, but don’t copy it. Consider the uber-popular YouTuber Jake Paul. H3Productions, another beloved YouTube channel co-run by Ethan and Hila Klein, recently analyzed what’s become of Paul after too many years trying to please the same exact audience.

Video 90

Video Brand Branding YouTube 90

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. ” He described the Vox mission to The Content Strategist and other reporters at a recent press event. “Obsessives first,” Klein said.

Media 99

Media Journalism Content Marketing Education 99