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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

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Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100
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What Are the New Rules of Marketing and PR?

wiredPRworks

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118
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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Click To Tweet. Start Here.

eBook 219
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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. From interns to executives, everyone has some writing skill, but many have never put together a professional video. How can you produce video for different marketing channels (desktop, mobile)? Don’t miss Matthew’s free webinar!

Video 120
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5 PR Trends to Watch out for in 2019

Critical Mention

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. So, we’ve listed five trends to look out for this coming year!

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7 Podcasting Best Practices

Cision

Search engines don’t listen to and deduce context from audio (at least not as of this writing). iTunes and YouTube don’t deduce context from audio alone. Tags serve to categorize your content. Self-awareness and self-criticism are important aspects of any content creation , and podcasting is no different.