ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Podcasts also offer the opportunity to connect to a specific target audience, engaging listeners who are interested in relevant business or cultural topics. In your pitch include a compelling story that will keep listeners engaged and tuned in. It’s also important to search where your competitors have been featured.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Clients pay us for our recommendations, so we do everyone a service when we share them. . If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required . Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

FEBRUARY 22, 2024

Foster loyalty and encourage repeat purchases through exceptional customer service. Tailor the approach to resonate with them, speaking their language and addressing their specific pain points. Encourage user-generated content through testimonials, reviews, and social media engagement. Deeply understand the target audience.

Consumer 78

Consumer Strategy Ethics Customer Service 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We should be approaching them with new ideas on engaging media. . Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan.

Agency 353

Agency Interviews Pitching Retail 353

5W PR

APRIL 3, 2024

This wave of recognition draws in potential customers, who are out hunting for the solutions that the company’s product or service provides. Engaging media interviews allow founders and key personnel to directly communicate the company’s vision and values.

Company 78

Company Product Launch Resources Employee 78

Frederik Vincx

JULY 17, 2023

Highlights Creation of the most popular dutch speaking inspiration site for care home activity directors. I launched Hartverwarmers, a crowdsources activity database, offering inspiration to keep isolated residents engaged. First version launched within 3 days. Publication of crowd-sourced book with sector expert. Start small.

Creativity 78

Creativity System Community Industry 78

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.

Analytics 312

Analytics Media Measurement Mobile 312

PRSay

JUNE 28, 2023

Making multimedia matter To ramp up your press release’s appeal and make it easier for journalists to cover your brand story, nothing beats engaging multimedia. In fact, research shows that reach and engagement rates are significantly higher for press releases that feature images, especially if they include more than one.

Brand 136

Brand Branding Infographics How To 136

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

Conference 90

Conference Strategy Media Relations Financial 90

Sword and the Script

SEPTEMBER 12, 2023

58% said, “customers are spending more time researching products and services online before making purchasing decisions.” In content, personalization also means providing relevancy that speaks to the needs of their company. This shouldn’t be a surprise. This is why audience identification is so important to marketing.

B2B 160

B2B Leadership Marketing Software 160

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Stephen Waddington

JUNE 3, 2021

Farzana Baduel, founder and CEO, Curzon PR described how public relations has been recognised as a management discipline during the crisis however professional services have become transactional, leading to challenges for agency management. It is an innovative means of internal engagement that often spills out onto social media.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

JUNE 28, 2023

A primary role is translating tech-speak into a language that resonates with diverse audiences, from industry experts to lawmakers and end users. The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions.

Technology 170

Technology Strategy Privacy Healthcare 170

Burrelles Fresh Ideas

JANUARY 2, 2024

This approach not only improved the site’s search rankings but also enhanced user engagement. Voice Search and SEO: Speaking the User’s Language Voice search is revolutionizing how we interact with search engines. I experienced this firsthand when optimizing a local service website for voice search.

SEO 84

SEO Mobile Engineering Ethics 84

Reputation Us

DECEMBER 15, 2023

This year our tips highlight the interconnectivity between technological acumen, audience-centricity and proactive engagement in a digital sphere. Listening, learning and adjusting your communication style to speak the language of your audience, not just your company rhetoric, strengthens connections and trust. TAKE ACTIONS NOW!

Reputation 78

Reputation Corporate Real Estate Technology 78

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Like every other public relations activity, panel speaking requires preparation. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.)

B2B 178

B2B Trade Shows Leadership Conference 178

Stern + Associates

SEPTEMBER 28, 2023

It can also be very costly for the impact – even when it comes with a speaking role. That’s why our work focuses on securing engagements based on the strength of our client’s products, services, or messages, leveraging our expertise and long-standing history with the organizers of major conferences.

Conference 62

Conference B2B Company Strategy 62

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. In the meantime, digital speaking events have exploded. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

APRIL 25, 2024

3️ You will get the opportunity to engage in critical cross-sector knowledge-sharing, discussions and partnerships. Interested in exhibiting or speaking? Some of MOVE America 2024’s speakers include: Ganesh Iyer, Chief Executive Officer, NIO U.S. And we can tailor an opportunity just for you. Interested in joining the showcase?

Mobile 59

Mobile Transportation Automotive Policies 59

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

NewsWhip

JULY 21, 2022

He was rewarded for his years of service with a goodie bag containing a movie ticket, candy, and a Starbucks cup. The story initially sat for around a day with very little engagement before being covered by TMZ. That’s when engagement really began to pick up, and a GoFundMe was launched for the employee in question.

Employee 147

Employee Viral Crisis Brand 147

Remote PR Jobs

SEPTEMBER 25, 2023

As communication professionals, we are now tasked with a paradoxical feat: creating brands that are “human” and relatable to our customers, while at the same time, employing the latest technological advancements into our strategies and services. The person in this position needs to promote and protect the brand’s reputation.

Communications 100

Communications Publicity Employee Reputation 100

Stern + Associates

JULY 25, 2023

While many may feel their organization stifles internal dialogue, the idea that successful organizations must have a culture where anyone can speak up became the basis of Travis’ 2018 bestseller, “ The Challenge Culture: Why the Most Successful Organizations Run on Pushback ” (PublicAffairs).

Communications 62

Communications Retail Sports Leadership 62

ImPRessions - Crenshaw Communications

MARCH 27, 2018

What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. So-called speaking ops are a great way to build exposure and often come with built-in media coverage. Maximize exec speaking opportunities. All it takes is a strategy and advance planning.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JUNE 7, 2018

Starbucks wisely didn’t engage the activist, nor did it post in its own defense. Another occasion where it doesn’t pay to engage with critics is when they’re minor players, crazy, or both. On the flipside, there are some critics who aren’t worth engaging because they command a bully pulpit.

SEO 227

SEO Privacy Crisis Crisis Management 227

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. With Susan now retired, here she reveals the intangible qualities essential to client service that keep Stern Strategy Group forward-thinking in a world changing at lightning speed. What made you start your own firm?

Groups 103

Groups Employee Strategy Ethics 103

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Speaking Engagements. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

Internal 136

Internal International Communications Employee 136

5W PR

MARCH 18, 2023

Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility.

Company 88

Company Corporate Product Launch Internal 88

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

Newsfile

FEBRUARY 28, 2024

This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Stakeholder Engagement?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To signal a cultural shift. That was what happened when Dara Khosrowshahi was installed as CEO of Uber in 2017.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Onclusive

FEBRUARY 2, 2022

Information collected on the effectiveness of previous pitches, such as emails opened by journalists, stories picked up, and resulting social media engagement, website traffic and desired actions, can shed a lot of light on what’s actually working and not working. This one speaks for itself. Deliver a complete package. local time.

Pitching 195

Pitching Data Technology Storytelling 195

NewsWhip

APRIL 7, 2021

We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. . The stories that highlighted both the original problem and the NCAA’s resolution performed the best in terms of engagements. . engagements in less than ten days. .

Sports 148

Sports Comparison Viral Crisis 148

PR 20/20

JANUARY 10, 2023

With a sound understanding of your company, industry, and buyer's journey , an agency can help determine which creative mediums will speak to your audience the best to persuade them to take action. Generally speaking, there are two ways to engage with marketing agencies: through one-off projects or an ongoing partnership.

Agency 74

Agency Marketing Internal International 74