Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. Both are looking for a better understanding of trends and developments within a given space. Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Cision

SEPTEMBER 1, 2015

So what are four of the biggest PR measurement trends? ” If I said that the pizza came right out of the oven “too hot to eat,” readers understand that “hot” refers to temperature and it’s not necessarily a complaint, since the pizza could cool down. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 123

Google Engineering SEO Writing 123

OnePitch

NOVEMBER 15, 2022

During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. A lot of the content that I cover is trend related. I do love, like I said, a timely pitch.

Pitching 75

Pitching Trends YouTube Writing 75

Landis PR

FEBRUARY 28, 2022

You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. Save the Redwoods League (an LCI client) has an excellent newsroom for you to reference. . Don’t write for bots. Write for people – SEO is a means to an end, not the end itself.

Web 59

Web SEO Case Study Writing 59

NewsWhip

APRIL 27, 2023

The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises. Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms.

Tools 78

Tools Communications Pinterest Analytics 78

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. User Experience (UX) refers to the overall experience people have while interacting with a product or service.

Viral 52

Viral Crisis Communications SEO Reputation 52

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). But what about enterprise tech?

Enterprise 177

Enterprise Big Data Technology Analysis 177

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

SEO 88

SEO How To Mobile Engineering 88

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). But what about enterprise tech?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic. But just 2% said “always.”.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. A strong strategy is also informed by external insights – key trends, disruptors, and specific industry changes that will affect the company over the long term. Involve stakeholders. Bulletproof your strategy.

Strategy 265

Strategy How To Resources Employee 265

Shift Communications

NOVEMBER 11, 2016

In a world where people refer to superficial selfies and Tweets as “content,” make sure your pitch includes more specific descriptors to classify the kinds of content to which your referring, both in terms of medium and subject matter. Don’t say: Content. Why: Again, content is very vague and can apply to almost anything.

Pitching 127

Pitching Sports Web Trends 127

Marketwired

DECEMBER 8, 2015

Don’t tweet publically at a reporter asking them if they have seen your news or if they are interested in writing a story – it’s a public platform and reporters follow reporters. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Click To Tweet.

Pitching 100

Pitching Report Media Writing 100

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Flack's Revenge

DECEMBER 5, 2017

I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Reviewing HARO and ProfNet pitches also helps me to stay up-to-date on trends and topics that I might not otherwise have been exposed to. What are the three most important trends related to PR?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

FEBRUARY 18, 2020

In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). A date provides context and reference in which the content was produced; Change. Can’t vote as a reference without a date. So, a glimpse at page one results is not even pretending to be conclusive.

Blogging 119

Blogging Survey Google Engineering 119

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. Updated with new trends. It also allows you to remove out-of-date data and pop culture references that may not be as trendy anymore.

SEO 52

SEO Google Engineering eBook 52

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Take the time to plug in the reporter’s name, click through to a few of the stories, look for trends, and plan accordingly.

Pitching 0

Pitching Journalism Writing Print 0

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

System 62

System Google Policies Guidelines 62

Communications Conversations

OCTOBER 31, 2019

For reference, Mary Barra (remember she has 1.2 For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. Let’s look at the analytics. 2,055 comments. 61 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Critical Mention

SEPTEMBER 24, 2019

It’s no secret that marketing trends are always changing. Oftentimes, you’ll see a common trend in your organization’s demographic. Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Create Personalized Email Campaigns. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. Week 1: December 2019 / January 2020.

Journalism 163

Journalism Viral Writing Report 163

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. So, I consulted Google Trends. Previously it referred to itself as a “decision augmentation solution.” CommsTech does seem like the broader category. Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not).

Social Media 85

Social Media Industry Film Viral 85

OnePitch

SEPTEMBER 13, 2022

I don’t know if that’s the one you’re referring to but if –. That one, it’s one of the few stories I actually wound up writing myself at Fast Company, just because it was – I mean, A, because I just really wanted to but –. No one else can write it. 00:07:32] BB: I don’t know. I don’t know.

Company 83

Company Pitching Report YouTube 83

Solo PR Pro

MARCH 29, 2022

The regular replenishing of our minds, keeping up with industry trends, and learning new skills is essential to the success of our business. Commit to a regular schedule to read or listen, and take notes so that you can refer back to what you have learned. It is also vital to our own career satisfaction. Take a class.

Conference 80

Conference Reddit Local Course 80

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. Then, the company refers to its sustainability practices.

Examples 52

Examples Company Financial Brand 52

Shift Communications

MARCH 26, 2015

It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Not just for the angle (hey, this trend is actually impacting real-life companies) but for the vendor he or she is quoting (this company is real and sells products). Do they [client] have a customer I can talk to?”.

Pitching 60

Pitching Technology Report Trends 60

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Refer to your contract! Do not forget this step! Righting the ship: When influencers go rogue Let’s face it. Even the best planned programming can go rogue.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81