Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

B2B 77

B2B Media eBook Interviews 77

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Agility PR Solutions

JUNE 19, 2019

The event, commonly referred to as CWCB, is known as a leading forum for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and […]. The post Insights, trends, and innovations from the Cannabis World Congress appeared first on Agility PR Solutions.

Trends 120

Trends Government Analysis Publicity 120

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Shrinkflation” refers to the idea that brands are offering lesser quality products but for the same price without informing the customer.

Trends 52

Trends Strategy Crisis Management Technology 52

Maxim Behar

MARCH 10, 2022

Well, it could have been all caps, of course, but since too many "Ps" have appeared in Bulgarian politics (reference to the name of the winning political party of the Bulgarian parliamentary elections), I will now focus on my formulation, which I developed more than a year ago while writing my book The Morning After. Source: [link]

Trends 52

Trends Policies Writing Creativity 52

Konnect Agency

APRIL 20, 2023

However, a new trend has emerged in the space in recent months, known as “deinfluencing.” Deinfluencing is a growing trend among influencers where they actively discourage their followers from making certain purchases, as a way to combat overconsumption. Why should we pay attention to the deinfluencing trend?

Trends 52

Trends Marketing Ethics Consumer 52

Shift Communications

JANUARY 3, 2022

This created dramatic changes in workforce trends and issues. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. Her argument on this workforce trend is simple: most “A players” are comfortable working remotely. Skills-based learning will continue to boom.

Technology 78

Technology Trends Employee Mobile 78

Maxim Behar

MARCH 10, 2022

Well, it could have been all caps, of course, but since too many "Ps" have appeared in Bulgarian politics (reference to the name of the winning political party of the Bulgarian parliamentary elections), I will now focus on my formulation, which I developed more than a year ago while writing my book The Morning After. Source: [link]

Trends 52

Trends Policies Writing Creativity 52

Agility PR Solutions

FEBRUARY 11, 2024

This multi-variety version is referred to as Insights AI: a set of technologies—Emotion AI, […] The post Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits appeared first on Agility PR Solutions.

Analytics 184

Analytics Course Technology Communications 184

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? Trending topics, swelling issues, and of course their own company and spokespeople. 2) Don’t just track the placements, measure which articles are trending on social media.

Media 397

Media Pinterest Measurement Trends 397

ImPRessions - Crenshaw Communications

JUNE 23, 2020

If it’s an article about trends, it must contain a surprise factor and/or tell readers something they don’t already know. But don’t be afraid to be personal It can be refreshing for a bylined article to contain a reference to a personal situation or observation – if it’s relevant to the topic at hand.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

5W PR

JULY 5, 2023

This enables companies to uncover valuable information, such as patterns, trends, and correlations. Volume refers to huge datasets, ranging from terabytes to petabytes and beyond. Veracity refers to the reliability and trustworthiness of the data, which is often messy, incomplete, or inconsistent. What is Considered Big Data?

Big Data 78

Big Data Analytics Data Analysis 78

Cision

SEPTEMBER 1, 2015

So what are four of the biggest PR measurement trends? ” If I said that the pizza came right out of the oven “too hot to eat,” readers understand that “hot” refers to temperature and it’s not necessarily a complaint, since the pizza could cool down. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Both are looking for a better understanding of trends and developments within a given space. However, analysts are doing so as a way to build research reports for buyers, while journalists are collecting points of view and reporting trends for general reader knowledge. Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media. What do the responsibilities of PR really entail, though? later as our roles evolve. “PR

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 78

Fashion Viral Trends Television 78

Onclusive

DECEMBER 7, 2023

Reach Reach refers to the estimated number of unique individuals who have been exposed to the content, indicating the size of the audience reached. Media mention tracking also helps identify trends and pinpoint areas for improvement. This ultimately feeds back into content creation.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Reach Reach refers to the estimated number of unique individuals who have been exposed to the content, indicating the size of the audience reached. Media mention tracking also helps identify trends and pinpoint areas for improvement. This ultimately feeds back into content creation.

Measurement 195

Measurement Analysis Reputation SEO 195

NewsWhip

SEPTEMBER 8, 2021

Food and beverage brands need to be proactive when it comes to planning ahead, and that includes following the trends to find the best flavors possible to incorporate into their strategy. . Trending fall flavors. Some articles refer to Dunkin’ rolling out its fall line, as it is highly anticipated every year. interactions. .

Trends 145

Trends Hotels Brand Branding 145

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. What does that really entail, though? later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. 8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. 8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news.

Product Launch 321

Product Launch Meeting Report Technology 321

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. the “seemingly ranch” trend.

Strategy 80

Strategy Media Viral Trends 80

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Agility PR Solutions

SEPTEMBER 17, 2023

Greenwashing is a word we first heard years ago, and it’s an interesting term; greenwashing refers to businesses that claim to be eco-conscious, yet, in reality, aren’t worthy of the term. Businesses may say they’re ‘green’ or ‘sustainable,’ but their actions may say (or scream) otherwise.

How To 105

How To Blogging Trends Publicity 105

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We see that on average, traditional media references the term (meaning it appears in news coverage) about 700 times per day. What should we be keeping an eye on?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

5W PR

SEPTEMBER 14, 2023

Customer loyalty , on the other hand, refers to the likelihood of a customer repeatedly purchasing from a company. Evolving with customers As customer preferences and market trends evolve, adapt the campaigns to remain relevant. They choose the brand because it resonates with their identity, beliefs, and experiences.

Consumer 148

Consumer Brand Branding How To 148

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 60

Fashion Viral Trends Television 60

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. User Experience (UX) refers to the overall experience people have while interacting with a product or service.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. Most of us see what our jobs entail at the point of hire. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

OnePitch

NOVEMBER 15, 2022

During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. A lot of the content that I cover is trend related. I do love, like I said, a timely pitch.

Pitching 76

Pitching Trends YouTube Writing 76

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Keep Up With Trends Gen Z is constantly evolving, so businesses must keep up with the latest social media and PR trends to stay relevant.

Consumer 95

Consumer Social Media Education Advertising 95

PR in High Definition

MARCH 27, 2024

The same holds true from a PR perspective – the further you stray from your company’s services to focus on the latest trends, the more likely you’ll be misrepresented. By directing efforts to topics your company will continuously refer to, you have a better chance of establishing yourself as a reliable voice.

Company 71

Company Technology Ethics Software 71

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR generates influence. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior.

Mobile 244

Mobile SEO Web Journalism 244

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Social Media Trends in 2018-19 from Leeds Beckett University. Micro-moments and how they are going to move across all platforms.

Social Media 28

Social Media Trends Media Case Study 28