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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Creating a high-profile PR plan can be daunting if you haven’t done it before.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start. 25 Ad Tech Journalists To Follow On Twitter.

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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

You can write a funding announcement press release in your sleep. . Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308
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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. So why am I writing about this? This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. Well, for two reasons. So just what is Google Glass?

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20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Lily is another of WIRED’s top security writers covering digital privacy, information security and hacking.

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