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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Define your objectives.

Writing 136
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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370
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Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. There must be some motivation to go online and write a review, and oftentimes it is because a person is angry. Monitor your online reputation.

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The rise of FemTech

PR in High Definition

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. Finally, there’s also significant data privacy concerns with period-tracking apps, with plenty of room for negative press if things go wrong. The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago.

Privacy 62
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. Therefore, having online reviews is crucial for your business’s success.

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Why AI won’t Replace PR

Flack's Revenge

And: what do the strides mean for things like privacy and jobs? After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? The demos were pretty incredible (you can check them out in the video link above).

Insurance 234
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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

Brand 234