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The rise of FemTech

PR in High Definition

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62
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Why AI won’t Replace PR

Flack's Revenge

And: what do the strides mean for things like privacy and jobs? After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.

Insurance 234
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

Analysis 144
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What You Need To Know About Generative AI Prompts For Public Relations

The Hoyt Organization

This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. It is important for companies to be aware of any potential privacy and compliance issues, as well as any potential biases or prejudices embedded within their AI algorithms.

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20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.” She’s written some excellent pieces on privacy, with a recent focus on politics, given the runup to the 2020 election.

Twitter 177
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Write the book on it. This type of creative, highly effective activity makes a splash. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech. Last month, Inc. SaaS company Box Inc.’s

Brand 196
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Is it time to Rethink our Faustian Bargain with “Free”?

Flack's Revenge

It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music, and writing. We have met the enemy and they are each and every one of us).

Privacy 120