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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.

Pitching 370
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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Define your objectives.

Writing 136
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Content picks PR ethics.

Analysis 142
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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. So why am I writing about this? This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. Well, for two reasons. So just what is Google Glass?

Google 214
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What to Do When Your Internal Communications Goes External

PRSay

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 155
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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Employee advocacy. Transparency.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Write the book on it. SalesForce, well known as a differentiated SaaS brand, launched its employee giving program “ philanthropy cloud” in early 2018 – not only a dynamic idea, but also in line with its brand voice and stated purpose as a “self-sustaining social enterprise.”. Last month, Inc. SaaS company Box Inc.’s

Brand 196