Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Critical Mention

AUGUST 5, 2018

And what better place to make those connections than on Twitter? She is nationally known as one of the foremost speakers in the country on all things social media. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter.

Twitter 77

Twitter Radio Social Media Print 77

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. In another update, Twitter is trying to expand its Twitter Blue offerings (likely due to the lack of subscribers), by adding a media studio.

Advertising 62

Advertising Advertising Print YouTube 62

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. For sure, Twitter is not the real world. Part of the reason people lose their minds about customer service on social media is pure frustration.

Advertising 60

Advertising Advertising Social Media Twitter 60

Prohibition

AUGUST 16, 2023

The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years. Starting off as a small readership print-only magazine, Portfolio North has increased its readership to 35k, got an influential social following, launched its own digital edition, and soon its own app.

Print 62

Print Publicity Media LinkedIn 62

Sword and the Script

JANUARY 24, 2023

Shared Media What it is: Shared media typically refers to social media, but it can also include discussion forums, wiki pages and other mediums that rely on user generated content. Pro tip: Social media sites want to keep people on their pages, so they typically devalue links to content off site.

Media 105

Media Advertising Advertising Print 105

NewsWhip

NOVEMBER 21, 2023

With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. Dior’s Twitter video also showcased the idol’s appearance at the event and generated over 34.8K engagements, and Twitter post obtaining 24.2K million engagements.

Brand 78

Brand Branding Fashion Instagram 78

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Documents can also be easily exported in a virtual, physical file or print format. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. But now, Twitter is readying plans to bring in dollars from those viewers: it wants to sell ads on the streams of tweets within other publishers’ apps and websites…. The Value of Social is Earned + Paid.

Twitter 60

Twitter Marketing Media Advertising 60

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Let us know on Twitter @crenshawcomm ! Google Trends.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Waxing UnLyrical

SEPTEMBER 4, 2013

” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. An Unkindness of Ravens: Thoughts on Twitter Communication is a post from: Waxing UnLyrical. There’s a lot of shouting, and not a lot of listening.

Twitter 81

Twitter Communications Ethics SEO 81

Waxing UnLyrical

FEBRUARY 7, 2012

Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools.

Social Media 73

Social Media Media Twitter Print 73

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director.

Data 68

Data Trends Journalism Print 68

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Stephen Waddington

DECEMBER 17, 2020

We made a start at reflecting this by adding new material in the past few months as the book went to print. Launching a book during a pandemic via social media has been an opportunity to engage in conversations with people in the public relations industry around the world. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Sword and the Script

SEPTEMBER 7, 2021

These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. PRgloo has rolled out a social media tool for publishing. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. PR tech mentions.

Software 90

Software Print Tools SEO 90

5W PR

JUNE 8, 2021

Aside from the main traditional marketing channels such as broadcast and print, there are three main digital marketing channels that many companies should be utilizing. Social Media Platforms. Now, whether that means Facebook, LinkedIn or Twitter it’s up to the business to figure out.

Consumer 88

Consumer Mobile Print Small Business 88

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. Don’t dangle “exclusive” for a mediocre idea.

Survey 96

Survey Industry Leadership Study 96

Critical Mention

JULY 1, 2019

In an effort to best serve our customers by providing a true all-in-one media intelligence service, we have made significant additions to the Critical Mention platform in recent years. These additions include increased social media monitoring, licensed print content and streamlined search functionality.

Print 101

Print Comparison Social Media Media 101

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

We recommend that PR campaigns have a local spokesperson with a thorough understanding of the regional issues and socio-economic differences to navigate the evolving media landscape and connect with the media at a local level. Think BIG about social platforms. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born.

Social Media 66

Social Media Media YouTube Meeting 66

Cision

APRIL 10, 2017

The answer is, social media. More often than not, travel writers are open to social media pitches. Many site Twitter and Instagram as a great place to connect with readers and PR alike. Depending on what media outlet you are pitching, lead times may vary. Consider the Lead Time.

Travel 174

Travel Pitching How To Radio 174

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Do you have an ongoing social media campaign? This should help determine what specific media types will factor into your monitoring strategy. Think ahead and account for these media type limitations when inputting your Boolean.

How To 265

How To Media Software Agriculture 265

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I then spent two years at the Minneapolis St.

Radio 167

Radio Journalism Interviews Energy 167

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52