5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media.

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Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. They gave me the Twitter password. I thought it was a fun way for them to loosen things up on Twitter. And yes, the social media intern trope is getting old.

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Social Media Twitter Internal International 122

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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Social Media B2B Media Brand 288

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

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Social Media Media Survey Reddit 284

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. This will also help you measure overall social engagement. On Twitter, incorporate hashtags within your posts.

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Social Media B2B Media Company 110

Prowly

DECEMBER 5, 2022

You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures.

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5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

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Social Media Media Brand Branding 88

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. For more interesting articles from us check out these posts: Why Have My Social Media Ads Stopped Working?

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Prohibition

APRIL 14, 2023

2023 Q1 has come to an end but social media updates and changes have not! Recently, Twitter updated the wording of the pop-up which appears when you click on the tick in the app which makes it difficult to know whether the account is a legacy verified account or is paying for Twitter Blue.

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Prohibition

MARCH 22, 2023

Amid Brexit (yes, it’s back), Twitter chaos and TikTok’s algorithm changes – there’s lots to keep up on in the world of social media – take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts.

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Ronn Torossian

NOVEMBER 29, 2021

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. The post Leveraging Twitter in Marketing Strategies appeared first on.

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Twitter Strategy Marketing Social Media 195

HMA Public Relations

JUNE 1, 2023

While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.

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Agility PR Solutions

JUNE 13, 2021

Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. Fast forward to the present, social media sites have transformed into indispensable sales generation tools. As […].

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Social Media Media Twitter Facebook 178

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

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Social Media Media Brand Branding 97

Axia PR

OCTOBER 25, 2022

A quick guide to adding your social media agency and team members to your company's Twitter account. Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in.

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Social Media Twitter Media Company 62

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

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Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).

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Social Media Instagram Media Tools 62

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. 1 Surprise: Twitter trended much younger. As I mentioned above, there’s a pretty big age gap on Twitter these days. But, they can get their news on Twitter. Makes sense, right? Guess I was wrong!

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Social Media Media Report Pinterest 218

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. This will set your brand up for reaping the benefits of collaborating with social influencers. Improve Target-Audience Reach. Build Brand Credibility.

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Social Media Media SEO Instagram 144

Agility PR Solutions

NOVEMBER 16, 2022

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The post Should you leave Twitter? Do you stay […].

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Twitter Social Media Advertising Advertising 174

Agility PR Solutions

AUGUST 5, 2021

Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. The main advantage of any social network is that it’s free, allowing users to promote their company without paying for ads. […].

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Social Media Media Video Instagram 174

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Social Media Media Storytelling Analytics 174

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid. In doing this, Musk caused backlash as some of Twitter’s loyal users saw this as yet another way to for fake accounts to provide false information.

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Advertising Advertising Twitter Social Media 62

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

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Social Media Journalism Media Study 251

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? If there’s enough interest in the topic, I may run a Twitter chat. Thanks for reading.

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Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

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Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. Social media opens new doors.

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Social Media Media LinkedIn Brand 98

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. An architect journalist feels as if they cannot do their job without social media, and typically produces a lot of digital content.

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Social Media Media How To Journalism 247

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

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Social Media Media Strategy Digital PR 279

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. Want Publicity? Let’s set up a call.

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Social Media Media Real Estate Pitching 130

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

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Twitter Social Media Communications Publicity 347

NewsWhip

MARCH 8, 2022

However, auto brands can reach a different audience on social media platforms, especially if they use them in a personable way. For that reason, we looked at the different ways brands are utilizing social media, from the well-known luxury maker BMW, American favorite Chevrolet, and electric vehicle pioneer Tesla.

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Social Media Media Publicity Instagram 148

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

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Social Media Media Strategy Brand 62

Cision

NOVEMBER 13, 2017

Recently, we started a weekly Twitter chat called #CisionChat. We asked what topics you would like to hear about last week and the winner was — social media. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. CisionChat. CisionChat.

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Social Media Content Marketing Media Marketing 0

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

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ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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Social Media B2B Media YouTube 179