Social Media and Twitter - Public Relations Today

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B

B2B Social Media Media Instagram

Top Social Media Moments from Brands

Ronn Torossian

DECEMBER 22, 2021

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

Social Media

Social Media Brand Branding Media

Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. They gave me the Twitter password. I thought it was a fun way for them to loosen things up on Twitter. And yes, the social media intern trope is getting old.

Internal

Internal International Social Media Twitter

Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media

Social Media B2B Media Video

Leveraging Twitter in Marketing Strategies

Ronn Torossian

NOVEMBER 29, 2021

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. The post Leveraging Twitter in Marketing Strategies appeared first on.

Twitter

Twitter Strategy Marketing Social Media

Is It Time to Leave Twitter? PR Pros Weigh In

Prowly

DECEMBER 5, 2022

You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures.

Twitter

Twitter Social Media Media Industry

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

Social Media

Social Media Media B2B Leadership

Social Media Advertising Updates – Meta Adds Verification Options & Twitter Updates Job Roles

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world. These updates include improved recommendations and overall discovery of job roles within X/Twitter.

Advertising

Advertising Advertising Social Media Twitter

Social media updates: Instagram simplifies content creation, X=Twitter and TikTok explores AI

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is great news for social media managers everywhere! Check out the latest updates below! Get in contact today to find out how we could help you.

Instagram

Instagram Social Media Twitter B2C

2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media

Social Media Video Strategy Brand

Reaching More Twitter Consumers

Ronn Torossian

MARCH 24, 2022

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. Twitter recently released a report on how its users perceive the behavior of brands on the platform, as […]. The post Reaching More Twitter Consumers appeared first on.

Twitter

Twitter Consumer Community Strategy

Writing for social media: 3 best practices for PR professionals

Agility PR Solutions

APRIL 6, 2023

When it comes to improving your brand image, you can’t leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. That’s why you see celebrities and companies using Twitter to issue official statements.

Social Media

Social Media Writing Media Facebook

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B

B2B Social Media Brand Branding

Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey

Survey Social Media Reddit Media

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

Twitter

Twitter Social Media Community Conference

Social media updates: Instagram reel scheduling, Twitter feeds and TikTok refresh button

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. For more interesting articles from us check out these posts: Why Have My Social Media Ads Stopped Working?

Instagram

Instagram Social Media Twitter Media

All About Ads – The Latest Updates in Social Media Advertising

Prohibition

SEPTEMBER 3, 2023

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.

Advertising

Advertising Advertising Social Media SMB

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter

Twitter Survey Journalism Social Media

How to add a social media content manager to your company's Twitter page

Axia PR

OCTOBER 25, 2022

A quick guide to adding your social media agency and team members to your company's Twitter account. Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in.

Social Media

Social Media Twitter Company Media

Should you leave Twitter? 5 questions social change organizations should consider

Agility PR Solutions

NOVEMBER 16, 2022

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The post Should you leave Twitter? Do you stay […].

Twitter

Twitter Policies Advertising Advertising

Social media updates: Instagram live shop closes, Twitter rival emerges & Meta’s Brexit update

Prohibition

MARCH 22, 2023

Amid Brexit (yes, it’s back), Twitter chaos and TikTok’s algorithm changes – there’s lots to keep up on in the world of social media – take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts.

Instagram

Instagram Social Media Twitter Privacy

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean? EVERYTHING!

Twitter

Twitter Pitching Financial Video

The Future of Twitter

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter

Twitter Customer Service Web Facebook

10 social media statistics that will blow your mind

Agility PR Solutions

JUNE 13, 2021

Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. Fast forward to the present, social media sites have transformed into indispensable sales generation tools. As […].

Social Media

Social Media Media Facebook Twitter

5 surprises from Pew Internet’s recent social media usage report

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. 1 Surprise: Twitter trended much younger. As I mentioned above, there’s a pretty big age gap on Twitter these days. But, they can get their news on Twitter. Makes sense, right? Guess I was wrong!

Social Media

Social Media Report Pinterest Reddit

What could Elon Musk’s Twitter takeover mean for PR professionals?

Agility PR Solutions

MAY 9, 2022

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular social media platform with over 400 million users is on […].

Twitter

Twitter Viral Social Media Media

What's to Like about Twitter's Rebrand

Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

Twitter

Twitter Consumer Newspapers Social Media

Which Social Media Platforms Should Your Brand Advertise On?

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising

Advertising Advertising Social Media Reddit

Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B

B2B Social Media Marketing Media

Benefits of Working with Influencers on Social Media

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. This will set your brand up for reaping the benefits of collaborating with social influencers. Improve Target-Audience Reach. Build Brand Credibility.

Social Media

Social Media Media SEO Instagram

Social media videos—10 things you have to know

Agility PR Solutions

AUGUST 5, 2021

Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. The main advantage of any social network is that it’s free, allowing users to promote their company without paying for ads. […].

Social Media

Social Media Video Media Instagram

Keeping Social Media Content Fresh

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media

Social Media Media Education Survey

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism

Journalism Social Media Media Study

How Twitter Feuds Have Turned into Good PR

Ronn Torossian

AUGUST 4, 2018

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content.

Twitter

Twitter Customer Service Social Media Tools

What the rise of Threads has taught us about emerging social media platforms

Axia PR

FEBRUARY 18, 2024

Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).

Social Media

Social Media B2B Media Twitter

Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media

Social Media Media Product Launch LinkedIn

Next Steps in Social Media Marketing

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? If there’s enough interest in the topic, I may run a Twitter chat. Thanks for reading.

Social Media

Social Media Marketing Media Facebook

Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

MAY 19, 2020

If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta.

Media Relations

Media Relations Twitter Media Survey

The Future Of Video On Social Media: Five Predictions You Should Look Out For

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video

Video Social Media Media YouTube

6 killer strategies for crafting engaging social media content

Agility PR Solutions

JULY 9, 2023

For many years now, platforms like Facebook, Instagram, and Twitter have been among the best places for businesses to connect with their audiences. Due to the growing popularity of social media, more and more marketers are deeply integrating such channels into their strategies.

Social Media

Social Media Strategy Media Instagram

Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey

Survey Social Media Brand Branding

Social media updates: Instagram launch Threads

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. This is a new text-based app set to rival Twitter. Could paywall updates be Twitter’s final downfall?

Instagram

Instagram Social Media Media LinkedIn

Social media updates: Instagram story limit expands, Meta merges platforms & Twitter takes on full-screen video

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. Twitter introduces two video updates. Twitter have introduced two updates related to video viewing on the platform, including an immersive video player and a video carousel on their Explore page.

Instagram

Instagram Social Media Video Twitter

How does social media help companies with communications and reputation?

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. Social media often gets referred to as “shared media,” and for good reason.

Social Media

Social Media Reputation Communications Company

3 Emerging Social Media Platforms B2B PR Pros Should Know

Top Social Media Moments from Brands

Trending Sources

Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Social Media Tactics To Leave Behind In 2021

Leveraging Twitter in Marketing Strategies

Is It Time to Leave Twitter? PR Pros Weigh In

How Paid And Organic Social Media Work Together

Social Media Advertising Updates – Meta Adds Verification Options & Twitter Updates Job Roles

Social media updates: Instagram simplifies content creation, X=Twitter and TikTok explores AI

2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies

Reaching More Twitter Consumers

Writing for social media: 3 best practices for PR professionals

Why B2B Brands Should Be Active on Social Media

Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Social media updates: Instagram reel scheduling, Twitter feeds and TikTok refresh button

All About Ads – The Latest Updates in Social Media Advertising

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

How to add a social media content manager to your company's Twitter page

Should you leave Twitter? 5 questions social change organizations should consider

Social media updates: Instagram live shop closes, Twitter rival emerges & Meta’s Brexit update

Pitch Around Elon Musk and Twitter

The Future of Twitter

10 social media statistics that will blow your mind

5 surprises from Pew Internet’s recent social media usage report

What could Elon Musk’s Twitter takeover mean for PR professionals?

What's to Like about Twitter's Rebrand

Which Social Media Platforms Should Your Brand Advertise On?

Youth will be served: 3 Signs B2B needs to revamp social media marketing

Benefits of Working with Influencers on Social Media

Social media videos—10 things you have to know

Keeping Social Media Content Fresh

Jay Baer Asks: Is Social Media And Journalism Linked?

How Twitter Feuds Have Turned into Good PR

What the rise of Threads has taught us about emerging social media platforms

Why You Should Incorporate Social Media Into Your PR Plan

Next Steps in Social Media Marketing

Journalists Love Twitter, and if Your Job is Media Relations, You Should too

The Future Of Video On Social Media: Five Predictions You Should Look Out For

6 killer strategies for crafting engaging social media content

Survey shows people follow brands on social media to stay informed about new products and services

Social media updates: Instagram launch Threads

Social media updates: Instagram story limit expands, Meta merges platforms & Twitter takes on full-screen video

How does social media help companies with communications and reputation?

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