Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting.

Meeting 60

Meeting Automotive Transportation Media 60

Sword and the Script

SEPTEMBER 7, 2021

These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. PRgloo has rolled out a social media tool for publishing. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. PR tech mentions.

Software 89

Software Print Tools SEO 89

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Cision

JUNE 14, 2016

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

Sword and the Script

SEPTEMBER 8, 2020

Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. More: Journalists Love Twitter, and if Your Job is Media Relations, You Should too 7. Because so many journalists are on the platform.

Survey 98

Survey Industry Leadership Study 98

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Beyond PR

MARCH 22, 2018

What is Media Monitoring? Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. So, what does a modern media monitoring program look like? About Jen Jones.

Media 75

Media Radio Newspapers Print 75

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Back in ’09, faxing an article was equivalent to today’s social sharing.

Newspapers 74

Newspapers Print Radio Local 74

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust. — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

Waxing UnLyrical

MARCH 20, 2013

Newspapers have been losing revenue for years, mainly to Internet traffic. The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press. In the 1990s when the Internet was still a fad, the print industry made a crucial mistake. He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

Print 87

Print Advertising Advertising Newspapers 87

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

Meeting 75

Meeting Media Engineering Journalism 75

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? It is also important to know the difference between the best media angle for a launch versus the best media angle to sustain the momentum of that launch. How does social media play into your media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom?

Wireless 102

Wireless Storytelling Radio Analysis 102

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Rebekah Brooks is back.

Newspapers 60

Newspapers Print Instagram Twitter 60

MaccaPR

JULY 8, 2015

I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. You can do your social media online – my social media style is to do in-person socializing with a human being in front of me!

Interviews 48

Interviews Radio Journalism Newspapers 48

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

OCTOBER 14, 2015

Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not. Power of social media to promote news.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. 71% of 337 respondents to a Twitter poll said they should report to the CEO. Social Media Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 94

Marketing Local Crisis Management Internal 94

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., is keeping up with the ever-changing media landscape. Social Is Integral. Social media is a useful tool in the newsroom and is integrated into The Washington Post’s newsroom strategy.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 111

Marketing Google Newspapers Print 111

Mark My Words

SEPTEMBER 10, 2022

In the tumult of reaction to news of the Queen’s death, social media managers struggled to work out the best way to communicate to their customers. Saying nothing may appear disrespectful, but as customers have become more sophisticated consumers of media, even well-intentioned messages can look like self-promotion.

Brand 60

Brand Branding Instagram Energy 60

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents.

B2B 52

B2B Communications Media Newspapers 52

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . ‘Cripes, thank you for the lovely messages.

Radio 60

Radio Local Meeting Journalism 60

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). Twitter chats. The trend of Twitter chats is catching on in India. million impressions on Twitter. The 30 minute tweet chat reached 2.7

Google 40

Google Trends Community Twitter 40

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Waxing UnLyrical

MARCH 7, 2011

One thing incidents like the Christchurch earthquake bring to light is the intensity of our lust for news media. The newspapers print special editions and update their websites every few minutes. So I’ve been keeping abreast of the quake updates via social media. Image: Sharon Davis via Flickr, CC 2.0.

Social Media 72

Social Media Facebook Twitter Radio 72

Mark My Words

MAY 1, 2018

Take the Sunday Times’s big splash this week revealing findings from its investigation into Labour’s dominance on twitter during the 2017 election. And Labour really did dominate social media: 6000 Carols retweeting to their 40 followers is ultimately like branding a raindrop in a thunder storm. Despite social media.

Newspapers 60

Newspapers Media Measurement Print 60

Cision

JUNE 21, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. She spoke at a recent Social Media Week panel with other content creators. It’s like a newspaper,” said Frank, a former print reporter. “It For every story, think WWYS: What would you share?

Viral 112

Viral How To Storytelling Facebook 112

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). While one could never control what a newspaper might say about you, you knew the newspaper.

System 120

System Newspapers Technology Brand 120

Cision

FEBRUARY 18, 2016

Today these stories are being told on countless digital, mobile, video, print and broadcasting platforms – and we must strategically address every platform as a medium to be reckoned with. A fast growing subset of our work in social media is what I call “Dark Media.”. Every story has a beginning, middle and end.

Storytelling 120

Storytelling Local Video Measurement 120