ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.” PR intern’s guide to agency lingo.

Agency 192

Agency Internal International Pitching 192

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. Advertising Content Marketing Marketing Press Release Public Relations'

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

AUGUST 4, 2015

It involves cramming in a lot of facts on disparate subjects (complicated by travel, public speaking and baby-kissing), with the hope of raising enough money to win it all. Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! presidential candidates. How is it done?

Radio 120

Radio Interviews Print Travel 120

Cision

OCTOBER 31, 2017

Download our white paper. Measurement in PR requires that you can track the media and the public’s interaction with your brand. From a minimum, tracking your brand’s online news and social media provides a wide view of the public’s response to your activities. Integration with the business.

Measurement 222

Measurement System Data Analysis 222

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. An exec I worked with once told me he didn’t exist until he saw his name in print. PR is most effective at: Packaging a company’s story to resonate with reporters.

Print 120

Print Advertising Advertising Survey 120

Cision

JUNE 27, 2015

When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JULY 31, 2015

Issuing a public statement is an important first step, but it needs to be followed by action. Philanthropy done quietly is a great thing, but publicity is required here. A public crisis demands a public apology and public action. Also print out a hard copy for those people. So, print a handout.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Meanwhile, what are public relations folks spending much of their time producing? White papers.

Consumer 104

Consumer Print Reddit Video 104

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 28, 2015

Their publics responded in kind. It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue. The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. Did it matter?

Employee 120

Employee Print Customer Service Local 120

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A well-designed public relations campaign can be an asset to any organization. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Extract the single greatest insight from the talk and offer it to a key media outlet as an interview, bylined article or white paper.

Media 120

Media Interviews Print SEO 120

Cision

JANUARY 28, 2016

Read our free white paper! McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle.

Journalism 120

Journalism Brand Branding Employee 120

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. 2) Public relations and complex value propositions. A page within the printed report document triggered the experience for investors.”. 1) Networking device maker’s product catalog.

Case Study 98

Case Study B2B Study Marketing 98

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. For all the upheaval in traditional media and the conversion to digital everything, the fundamental formula for telling stories and gaining public awareness remains the same. Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of pageviews for publication on own website. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Bad Pitch Blog

AUGUST 18, 2011

So here''s a cross-post from Strategic Public Relations. --. A professional association in the online industry sent me a white paper -- via postal mail. It’s a printed piece (thick stock with an even thicker cover stock). What was the white paper about? In this case, a rather academic looking white paper.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Beyond PR

JUNE 29, 2016

It’s not surprising, then, that a new white paper from Outsell, Inc. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Without trust, your sales funnel won’t fill with new leads. You must earn it.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Social Media 120

Social Media Media Reputation Training 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Get our free white paper! In other words, TV ads only ran when people were most apt to buy stuff. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

AUGUST 17, 2015

Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Learn how to respond with our white paper! Search engines have democratized content. Did a trust issue turn into a full-fledged company crisis?

Study 120

Study Engineering Mobile Crisis 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . For example, manufacturers who successfully use embedded networks to detect both manufacturing flaws and indicators of design flaws, to provide continuous quality assessment throughout the manufacturing process can generate extensive positive returns in public opinion.

Trends 120

Trends Mobile Web System 120

Cision

AUGUST 26, 2015

Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. American author, entrepreneur, marketer, and public speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. In the past, you may have published a company newsletter on a regular basis, but there was little need to produce a formal editorial calendar for this single publication.

How To 52

How To Pinterest Resources Writing 52

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Your audience is everywhere and focusing on mentions and pickup from just one publication or channel won’t accurately reflect your output’s overall outcomes.

Report 40

Report Media Television Radio 40

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper.

Video 40

Video eBook Viral Infographics 40

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

APRIL 5, 2016

In the white paper Justifying a Media Monitoring Service , we delve into all of the ways a comprehensive monitoring service can benefit your brand. I then went into PR Newswire’s monitoring platform and searched for the same phrase over a 24-hour period and saw more than 300 media mentions from online, print, TV and radio sources.

Brand 40

Brand Branding Media Airlines 40

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. Know a PR, marketing or sales leader with compelling ideas fit for print? Poor practices over too many years has led to the public having virtually no trust in the press, making everything more difficult.”. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline.

Blogging 48

Blogging Marketing YouTube Content Marketing 48