Shift Communications

MARCH 15, 2022

Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model. What does this have to do with your earned media strategy?

Strategy 103

Strategy Media Journalism Banking 103

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can use both traditional offline PR methods as well as online marketing.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Axia PR

SEPTEMBER 29, 2020

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. Story ideas and submissions are relatively easy to provide to a media outlet.

Newspapers 62

Newspapers Media Print How To 62

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. Always create press releases in the form of an authentic news story rather than writing it like an ad. One of the best ways to get publicity for anything is to give away samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I also lead several video series under Truck Chat, which is also available in podcast format. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Sword and the Script

OCTOBER 5, 2021

The tool includes broadcast-quality video production, conference scheduling, supports multiple presentation types, and provides breakout rooms and virtual networking options. That suite contains products for public relations, investor relations and events. Muck Rack adds print monitoring through LexisNexis. PR tech mentions.

Software 161

Software Tools Print Technology 161

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Internally, get company-wide buy-in before the public announcement. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

Storytelling 163

Storytelling Media Nonprofit Government 163

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. Write a snappy email subject line that will grab attention, but stay away from clickbait. Include high-quality images and video. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. According to HubSpot , video content is 50 times more likely to drive organic search results than plain text. Selling PR’s value.

Technology 73

Technology Print YouTube Financial 73

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Also, when pitching print magazines, consider the necessary lead time. Magazine editors often need to receive story ideas three months before an issue’s publication.

Pitching 137

Pitching Interviews Video Report 137

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Critical Mention users can now track audience and publicity values for their radio mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 99

Survey Industry Leadership Study 99

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. What level of eye contact is best in video?

Trends 120

Trends Mobile Web System 120

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JANUARY 31, 2023

Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.”

Software 78

Software Case Study Technology Tools 78

Communications Conversations

OCTOBER 15, 2019

And, publications like Harvard Business Review are so much tougher to get into than just a few years ago. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Cloud) and print (The Minneapolis St.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. In other words, TV ads only ran when people were most apt to buy stuff. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video. Short form video has doubled in 12 months to more than 1.5 Extreme views polarise public discourse. I’m taking another week off from writing my letter next week.

Report 81

Report YouTube Privacy Web 81

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. To get the campaign in front of the right people, Pulse put together a distribution strategy that incorporated social media, display media, content syndication, email marketing, and video.

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 9, 2017

Finally, we have also been shortlisted for the prestigious award of Outstanding Public Relations Consultancy, something we could have only dreamed when we were a small team of three back in Chris’ garage. Sorry for the shameless self promotion guys but hey it’s our blog so we can write what we want!

Communications 48

Communications Radio Print Hotels 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. The social platform for video-sharing was touted as the next big thing, until it wasn’t. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on.

Media Relations 40

Media Relations Media Journalism Print 40