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SEO in 2019 [Guide]

Ronn Torossian

paper printed his obituary while he was in London travelling. Noted author Mark Twain is said to have given that response after a U.S. Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The outlook for […].

SEO 150
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PR 101: How to Pitch Travel Journalists

Beyond PR

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Is it local, budget friendly travel?

Travel 52
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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48
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Tis the Season for Client Gifts

Solo PR Pro

You can do this through local print shops and it is affordable and a wonderful gift. For the client who’s always on the go, create a travel-themed package with high-quality travel essentials. Solo and freelance public relations professionals typically have strong client relationships.

Local 96
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

adults ages 18 and older, conducted on behalf of BML Public Relations + Digital by The Harris Poll, found 85% of American consumers agree it is time for fun to return to brand marketing campaigns. More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”.

Consumer 164
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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling. The New York Times has about 833,000 print subscribers, which is impressive on its own merits.

Print 78
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.