Cision

MAY 3, 2016

Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. For example, is this a wire or a print story or both? For example, do you want to work in travel or financial services? Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. reading and traveling. In July, Outlook Publishing (India) Pvt.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

MaccaPR

JULY 8, 2015

Traveling with Lt. Mae Schunk to nearly 200 school districts across Minnesota taught me about the growing strength in the Twin Cities metro and the struggles of rural areas – trends which are helpful to understand when you edit a statewide business publication. Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48

Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Some may be from a small village, be worried about not being from Sofia, or they may be a medical graduate applying to work in Public Relations. I think this is an evolution.

Leadership 59

Leadership Social Media Creativity Ethics 59

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). Our core media target was travel publications.

Pitching 83

Pitching Writing Film How To 83

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent. Let's open the door a little bit for the public and get into this very important profession of PR, public relations.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 93

Marketing Local Crisis Management Internal 93

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). reading and traveling. Though the “what” to communicate remains constant, the “how” to communicate is constantly changing. Twitter chats.

Google 40

Google Trends Community Twitter 40

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. The show is produced by the American Public Media (APM), and like many public radio shows, I find the coverage tends to lean left.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

FEBRUARY 18, 2016

I understand Bob Gold & Associates was recently chosen to lead publicity efforts for the Southern California affiliate of non-profit Alliance for Women in Media. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. What do you have planned for them? Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52