ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral.  5.    Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Social media profiles and content. business cards. contract templates. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 80

Meeting Media Travel Interviews 80

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 76

Engineering Automotive Agriculture Media 76

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. What we do from a digital media perspective is engage audiences from around the Web.

Newspapers 120

Newspapers Print Mobile Pitching 120

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In For example, if you offer SEO services, you may want to team up with a web design firm. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. This creates more than a few questions--from measurement/impact of our work and the time it takes to pitch to the models of outreach (media vs bloggers ) and the need to create content that''s more applicable for the online space.

Pitching 52

Pitching Print Web Tools 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use. Contact us to discuss your specific needs.

Community 90

Community How To Marketing Data 90

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The Soft and Subtle PR Pitch of Content Marketing. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Unlike email, web pages are indexable on search engines, driving traffic to your site.

Wikipedia 103

Wikipedia Writing Video Report 103

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? He''s also competing for longest post title in the world. Soak it in, but be smart about it. This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 89

Publicity Media Advertising Advertising 89

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Every PR campaign will have a number of objectives in mind, including print and online coverage discussing the campaign and a bit about the brand.

Video 62

Video Strategy SEO Engineering 62

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A new Web site? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? But please, please, no more "story ideas." Leads on a new product?

Pitching 40

Pitching Construction Exercises Retail 40

Waxing UnLyrical

APRIL 13, 2015

5 Tips To Pitching Success – When PR Stands For “Personal” Relations . Why: “Yes, there [are] still print and broadcast media. Around the Web Events #NovaCOM15 AHEM Aliza Freud Dave Hochman deirdre breakenridge Laura Stanik Meg Fry Michael C. ” Will you attend #NovaCOM15? ” Will you attend #NovaCOM15?

Web 40

Web Retail Twitter Print 40

Sword and the Script

AUGUST 9, 2016

It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

Frederik Vincx

OCTOBER 27, 2015

This info might be handy to pitch influencers your related story. Norbert scours the web and returns the email address. That’s why it’s important to build up a relationship before pitching. Prezly automatically generates a multimedia email version to pitch to influencers. Find influential sharers.

Google 60

Google Software Analytics Pitching 60

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. One look at the client’s web site and the pitch seems all the more out of character and insulting.

Pitching 40

Pitching Retail Print Report 40

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. IMAGE For Immediate Release or to RSVP and attend the event Please Contact: NAME CEO- COMPANY NAME PHONE EMAIL WEB MEDIA ALERT! Reading this pitch was charity enough thanks. Well, print this out and add it to the list.

Pitching 40

Pitching Fashion Print Web 40

Bad Pitch Blog

MAY 3, 2009

For this I’m equal parts thankful and jealous, but bad pitches continue to sprout like weeds on a new spring lawn. It’s an all too familiar pitch from Betty Confidential. We were going to go anonymous on them, but they broke out a CAPS LOCK REQUEST in the fine print. Laermer’s been on a posting spree with some great content.

Print 40

Print Pitching Policies Web 40

Bad Pitch Blog

FEBRUARY 20, 2009

Today’s TV, radio, and print news is already 24/7. Therefore, if you see something in the morning that you can make an opportunistic yet crucial comment about, pitch yourself as the expert to every TV station around. Anderson Cooper media news cycle print media web coverage wire services' The never-ending news cycle!

Print 40

Print Radio Web Report 40

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Or simply put — driving revenue.

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

FEBRUARY 10, 2009

While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web! So, let us pitch! Let us render access to our clients. Available 2/11/09.

Newspapers 41

Newspapers Web Airlines Print 41

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Rock the Status Quo

MARCH 30, 2015

Then, it shows up in the print issue the next morning? ” That seems a little unclear and open to interpretation, but here goes my guess… I’m logged in to Facebook, because it’s a tab on my web browser that stays open all day. It could be used for customer service, sure, but how about journalism?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. It struck me as both savvy and class act to broadcast the final performance on the web. 5) Clowning around at Walter Reed. 6) Media gets in Free.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. Know a PR, marketing or sales leader with compelling ideas fit for print? Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Yet, Erik’s perspective isn’t only limited to journalism. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. Let''s all learn from print''s fall from grace. If you''re (still?!?)

Journalism 41

Journalism Real Estate Print Newspapers 41