Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I also supervise our excellent social media editor, Terry Kosdrosky. E-mail is best.

Automotive 65

Automotive Web Meeting Media 65

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Pitch a story about how the world is ending.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics. Like HARO and ProfNets, it has delivered new media opportunities for our client spokespersons.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important.

Pitching 120

Pitching How To Sports Web 120

The Proactive Report

JUNE 20, 2015

Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100

Twitter Media Relations How To Media 100

Onclusive

SEPTEMBER 7, 2021

The content provided on your web assets must tell your brand and product stories clearly and concisely. Your web pages also need to be properly optimized to be easily found online, and to efficiently convert views and clicks to actions and revenue.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. HARO: Good PR Pitches have a Long Shelf Life.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. How can you boost your staff’s diversity?

Trends 126

Trends Pitching Twitter Nonprofit 126

Shift Communications

DECEMBER 26, 2016

Over the years, we’ve uncovered some amazing, easy-to-use and best of all – free – tools the search engine offers that can make a big difference in a media relations program. They can also use Google Trends to help dictate the timeline within their pitch calendars. Google Trends. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. However, I learned a lot about reporters and pitching in that capacity. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. It was a very humbling experience.

Reddit 176

Reddit Software B2B Technology 176

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 95

Pitching Print Measurement Report 95

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists.

SEO 227

SEO Agency Reputation Policies 227

Bad Pitch Blog

APRIL 2, 2014

And in doing so, its potential as a media relations tool has increased exponentially. Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. want you to visit my web site. and "The Bad Pitch blog pwns. got lots of relevant experience.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I spent 20 years in media relations at General Motors between two journalism careers. Do your research on FreightWaves and what we cover.

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 133

Software Pitching Analysis Community 133

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. Get more media pitching knowledge from Michael Smart here.

Pitching 138

Pitching Video Engineering Web 138

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 108

Measurement How To Strategy Pitching 108

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0, Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. What advice do you have for PR people that want to pitch you?

Transportation 93

Transportation Meeting Media Newspapers 93

Bad Pitch Blog

MARCH 25, 2010

Media relations gets a bad reputation in our industry. It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside.

Media Relations 41

Media Relations Media Pitching Web 41

The Resolution Blog

AUGUST 26, 2015

Do you want to glean some intelligence on that reporter you are about to pitch? Can you drop links into a web form and click go? Email Hunter: Billed as, "direct access to all the web's email addresses," my jaw dropped at the possibilities this product brings. CrystalKnows: Frighteningly, Crystal really does know.

Tools 120

Tools Pitching Web Enterprise 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102

Solo PR Pro

FEBRUARY 25, 2021

I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. To the rest of the team, I was just traditional media relations. I also developed a strategic media relations plan and crisis response templates.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

APRIL 30, 2015

If you are a web designer, offer to build or redesign the charity’s website. Need tips for pitching the media? Get 10 do’s and don’ts of media pitching from our free tip sheet now! Tiffany is the manager of public relations for American Public University System. Contribute your expertise.

Communications 120

Communications Real Estate Local Community 120

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Familiarize yourself with our publication and the types of stories we cover.

Engineering 77

Engineering Automotive Agriculture Media 77

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Flex your event muscles.

How To 89

How To Case Study Conference Web 89

The Resolution Blog

AUGUST 27, 2015

Do you want to glean some intelligence on that reporter you are about to pitch? Can you drop links into a web form and click go? Then, it encourages the user to send an email pitch to the Criminally Prolific team for edits and suggestions in terms of topic and format. Ask Crystal. It is actually that simple.

Tools 120

Tools Pitching Enterprise Web 120

Bianchi Biz Blog

MAY 2, 2022

I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started?

Meeting 81

Meeting Media Travel Interviews 81

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you see a firm or job that attracts your interest, prepare yourself well to pitch.

Web 135

Web Pitching LinkedIn Interviews 135

Bianchi Biz Blog

DECEMBER 6, 2021

Since then, we have profiled over 125 reporters and journalists who cover the automotive, mobility, Detroit and Silicon Valley business beats for a broad collection of national, Detroit, automotive, commercial vehicle, tech and business media outlets. Below are the 10 most-viewed Meet the Media profiles of 2021: 1.

Meeting 82

Meeting Automotive Media Transportation 82

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. And as the media landscape keeps shifting, even experienced PR pros are discovering that earned media is not what it used to be.

Trends 124

Trends Data-Driven PR Data System 124

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Journalism has also influenced my career in terms of the contacts I developed while working in news media.

Television 120

Television Pitching Journalism Interviews 120

Bad Pitch Blog

JANUARY 9, 2011

So let''s challenge two long-held truths here: targeting media and influencers. Amorphous Media The state of media is, uh, "dynamic." So even public relations role has increased in importance and brands have taken sponsored content from the purgatory of advertorials to a more credible level. Should I Pitch Stacy''s Mom ?

Pitching 52

Pitching Print Web Tools 52

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110