ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. It starts with research.

Media 212

Media Pitching Report Interviews 212

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

Landis PR

MAY 17, 2021

Blog courtesy of Robin Carr, LCI. Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Hot topics right now are logistics, supply chain and merchandising ideas at retail. Landis Communications Inc.’s

Meeting 92

Meeting Media Retail Radio 92

Bianchi Biz Blog

OCTOBER 23, 2023

There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level. What advice do you have for PR people that want to pitch you? Paying attention to who owns who helps give us insight into how a company goes to market.

Meeting 97

Meeting Automotive Media Journalism 97

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Can it be turned into a blog? It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product? Can it be shared in a newsletter?

Retail 168

Retail Internal International Twitter 168

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? I covered and edited our finance and insurance stories, and I was a member of our retail team, covering dealer trends and some of the largest dealership groups, AutoNation, Group 1 Automotive and Asbury Automotive Group.

Automotive 79

Automotive Meeting Report Insurance 79

The Stalwart Blog

DECEMBER 29, 2016

Most end of the year blog posts proudly boast about the author’s achievements over the past 12 months or predict in overly optimistic tones about what will come in the New Year. So it’s with humility and some trepidation that I offer up some of the highlights where I messed up in 2016: Location Still Matters In Retail.

Retail 101

Retail Nonprofit System Analytics 101

5W PR

DECEMBER 11, 2018

For instance, since people are more likely to read long-form content on Facebook, it is advisable to post product news and links to blogs there, whereas Instagram should be for the rich visuals and Twitter for quick-witted content. Get your customers to pitch in. Companies should be adopting tailored campaigns targeting each platform.

Fashion 74

Fashion Social Media Brand Branding 74

PR in High Definition

FEBRUARY 12, 2019

Firefly UK bolsters travel and retail experience. Firefly UK also helped travel site unicorn, Klook , to launch in the UK, supported Hitachi Consulting with a high-street retail project, and built up UK awareness and presence for productivity CRM platform, Copper (formerly ProsperWorks).

Groups 59

Groups Communications Retail Travel 59

Stephen Waddington

MAY 16, 2017

Many accept pitches, and use their networks as means of raising their profile, showcasing their wares and creating business. This is my motivation for blogging but it doesn’t suit everyone. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Thanks for stopping by.

Publicity 119

Publicity Customer Service Community Internal 119

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 117

Software Tools Publicity System 117

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

Konnect Agency

JULY 13, 2022

Pool Your Pitches. Editors with blogs or work-related social accounts often share insight into the state of their inboxes — and it’s chaotic. Traditionally, in Q4, Amazon’s most shopped days are Black Friday and Cyber Monday. Bolster with Brand Owned Giveaways.

Agency 52

Agency Retail Brand Branding 52

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events.

Pitching 40

Pitching Construction Exercises Retail 40

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

APRIL 5, 2021

And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. What advice do you have for PR people that want to pitch you? Please, I’m begging you, don’t waste your time or mine pitching a story that’s irrelevant to my audience. What are we are we not consumed by?

Automotive 66

Automotive Web Meeting Media 66

Rock the Status Quo

JANUARY 1, 2015

Learn more about building a brand ambassador program by reading this fantastic blog post by Mack Collier, author of Think Like A Rock Star : Ten Things to Remember When Creating a Brand Ambassador Program. When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. Never sell.

Brand 100

Brand Branding YouTube Social Media 100

MaccaPR

AUGUST 14, 2017

Would your company ever dream of telling a sales prospect about the rivals that you most admire – even as you plan to hammer those companies into submission at the next sales or new business pitch? Our firm’s pitch was scheduled right after that of Snow, so our agency waited in the client’s lobby for that competitor’s pitch to be over.

Agency 59

Agency Pitching Retail Social Media 59

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. 99-Cent Flat Screens The retail brand 99-Cent Only Stores asked: "How do we make bigger news out of our next store opening?"

Analysis 54

Analysis Strategy Retail Viral 54

Buzzstream

JULY 7, 2021

As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Strategy #6 Pitching as a Resource. You could create your resource as a webinar, blog post, or workshop series. If you don’t have a good replacement page, this is where conducting manual outreach can be helpful.

Case Study 113

Case Study Study Strategy Leadership 113

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. It is important to remember your audience receives information daily from numerous publications, the more you pitch to, the greater chance your story will be published.

Pitching 40

Pitching eBook Retail Strategy 40

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. After all, this headline got your attention. This is one of those times. Leave it at that.

Pitching 40

Pitching Retail Print Report 40

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. It also inspired this blog. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. This news comes from a study done by COMPANY ONE and COMPANY TWO called the Top 40 Online Retail Satisfaction Index. Ochman and Colin McKay.

Pitching 40

Pitching Retail Measurement Study 40

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. What advice do you have for PR people that want to pitch you? That is far more preferable to me versus a one-off e-mail pitching a one-off announcement. It’s one of the things that keeps me up at night.

Meeting 79

Meeting Automotive Media Technology 79

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out.

B2B 60

B2B Enterprise Resources Retail 60

Waxing UnLyrical

DECEMBER 21, 2011

If something about that first touch point – whether it’s a pitch, a video, a blog post, a tweet – doesn’t appeal to them, it is highly unlikely they are going to come back for more, let alone pay attention to what we’re asking them to do. Have they been as creative as they could have been?

Video 72

Video Retail Communications Creativity 72

Bad Pitch Blog

DECEMBER 13, 2009

“It’s the most wonderful time of the year”…for bad pitches. Our email boxes have been stuffed with a few politically correct holiday cards and a metric ton of bad pitches desperately trying to tie-in to the KwanzmasHann season (yeah, I skipped Festivus, save it for the airing of the grievances). OK, nothing that blatantly off season.

Retail 41

Retail Pitching Consumer Brand 41

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them.

Survey 377

Survey Media Relations Media Ethics 377

Bianchi Biz Blog

APRIL 4, 2022

While there is a focus on retail EV ownership, we also have fleet and commercial coverage, future autonomy tech, and really anything that is interesting that isn’t straight petrol or diesel power. What advice do you have for PR people that want to pitch you? Target the pitch to me. Any pet peeves with PR people?

Groups 97

Groups Meeting Automotive Media 97

PR Fuel

DECEMBER 2, 2020

You can use a blogging service such as WordPress or Medium, to publish this press release. Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. Your pitch should convince the recipient to publish the press release. Blogs and Online Publications.

Pitching 67

Pitching Writing Product Launch Blogging 67

Bad Pitch Blog

DECEMBER 30, 2007

And since Disney makes so few mistakes – and are proud of that – I wanted to use this as an example so that fans of the Bad Pitch Blog do not forget why, two years ago, this blog was started. It''s a made-up term for online retailers to use--and Lauren''s a Personal Finance lady. Be careful. by calling W.D. Resort at.”

Retail 40

Retail Creativity Travel Examples 40

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. It really honed in on how the COVID-19 pandemic impacted grocery retail. What advice do you have for PR people who want to pitch you? . I get pitched all the time for stuff, and it’s either too promotional, doesn’t fit our voice or doesn’t fit our audience. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Far too many press releases and pitches fail to include these points, which affects their impact—and chances of being read.”. Wouldn’t you love to pitch a story like that? Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

JUNE 5, 2018

In addition to the content being strategically created on the back of topic-focused keyword research, the process of pitching your pieces must be data-driven, if it is to have a shot at making a mark in the media. Remember, journalists and media outlets are receiving all kinds of pitches every day, especially if a big story is breaking.

Media 40

Media Employee Pitching Data 40