5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Grab their attention with that snappy subject line and prove to them in the pitch why you are a credible news source. Have supporting assets .

Report 361

Report How To Pitching Banking 361

Onclusive

JUNE 9, 2021

At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Cision

JUNE 1, 2015

Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity tool that allows you to offer resources to journalists almost before they understand that there is a need. What was trending on March 12? Pitch the media better with these 10 Do’s and Don’ts.

Twitter 120

Twitter Trends How To Media 120

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. People upsizing?

Real Estate 130

Real Estate Publicity Television Local 130

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch.

Privacy 294

Privacy Media Telecommunications Conference 294

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices.

Publicity 103

Publicity Internal International Resources 103

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

Mobile 73

Mobile Trends Automotive Technology 73

Cision

OCTOBER 7, 2015

Here’s what journalists want to know that you need to include in your pitch. Maybe it’s timely because of some larger global trend going on. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Remote PR Jobs

JUNE 14, 2023

Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. This is especially beneficial for smaller businesses or startups that may not have the resources to commit to a long-term employee or larger agency.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 172

Media Relations Media Pitching Survey 172

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

Publicity 331

Publicity Television Local Pitching 331

Bianchi Biz Blog

FEBRUARY 29, 2024

Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” Presenting a packaged story may offer an easier lift for newsrooms with limited resources. Another trade-specific trend was these outlets increased openness to contributed articles. Instead, they’ll focus on crime and breaking news.”

Report 101

Report Automotive Media Local 101

Buchanan PR

JANUARY 16, 2024

The work your attorneys are doing for their corporate clients positions them well to be a resource to a business journalist. Many times, attorneys cannot or will not comment on a current client matter – but they can often weigh in on other business stories or trends that touch upon their practice area.

Media Relations 66

Media Relations Strategy Marketing Media 66

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Start on social media and be “social.” ” Like and share their posts. Comment when relevant. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

This post explores the timeliness required for newsjacking, as well as tips for how to anticipate trends. Looking for even more newsjacking resources? PR Tips For Taking Advantage Of Breaking News When it comes to newsjacking a PR team needs to act fast, but how fast is too fast? How do you know if you’re fast enough?

Ethics 182

Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . Additionally, these interviews offer a great opening for proactive pitch angles based on insights from the conversation. And one of the most important parts is properly staffing the interview.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives.

Analysis 156

Analysis B2B Interviews Tools 156

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. What to look for in a PR measurement solution. How comprehensive and relevant is their media monitoring?

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Pretty much anything that’s trending will already be discussed in trades. Details like that make a byline more than just another pitch.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. No differentiation.

Agency 205

Agency Pitching Internal International 205

Remote PR Jobs

SEPTEMBER 25, 2023

Tools like Google Trends can help you keep track of the progress you’re making during outreach. Try launching lookalike campaigns from traffic generated from an article you pitched. Your goal when pitching should be to bring value to the reader. Improve your SEO. Make sure your press outreach does as well.

Publicity 100

Publicity Marketing Pitching Google 100

Flack's Revenge

SEPTEMBER 15, 2020

In this post I explain more about the ABM trend and how PR can advance key account selling goals. But it is not just about the sales team – it is about bringing other resources to bear, and lining them up behind the effort; especially marketing, which might otherwise operate more independently. The PR and Sales Connection.

B2B 177

B2B Case Study Enterprise Resources 177

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. Once the final product is tested and released, PR professionals can begin pitching it. If you have the budget and resources to do so, yes. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

Content Marketing 86

Content Marketing Pitching How To Marketing 86

PR for Anyone

OCTOBER 12, 2021

Remember that all of this content can be tweaked to create media pitches as well. August – 21 st Senior Citizens Day – What are the trends of Senior Citizens and real estate? Do it yourself or pull your team together, whatever your resources are, just do it! Then, all you have to do is schedule your posts. Are they downsizing?

Real Estate 130

Real Estate How To Local Interviews 130

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

Company 100

Company How To Leadership Pitching 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging.

Publicity 256

Publicity Brand Branding Storytelling 256

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? Always proof read the output and customize for your specific requirements.

Publicity 93

Publicity Ethics Analysis Data 93