Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Pitch the Media ? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JULY 7, 2023

Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. What is your approach to media relations?

Agency 62

Agency Case Study How To Crisis 62

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Conflict – Does your product or announcement challenge norms or address a major issue? Does your action go against industry trends? PRGN: 5 Reasons Your Media Pitches Are Getting No Response .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. LinkedIn is also an incredible resource for generating leads. Devising a clear and compelling pitch for your company’s description.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. If you are willing to invest other resources, here are some other tools that make life even easier.

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. I become a mini-expert on the journalist I’m pitching. It’s about being a memorable and a valuable resource. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. State of the Media respondents ranked press releases and story leads first in most valuable resources, for the second year in a row. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. There are different audiences to reach on various social media platforms, in newsletters, etc.,

Media 100

Media Print Radio Consumer 100

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. CMOs will place a larger focus on redirecting resources from paid to earned, which is more effective and credible. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 190

Marketing Content Marketing Data Social Media 190

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. State of the Media respondents ranked press releases and story leads first in most valuable resources, for the second year in a row. Target your audience.

Media 71

Media Automotive Resources Financial 71

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers.

Social Media 40

Social Media Trade Shows How To Media 40