Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JANUARY 18, 2018

A link and description of what each article is about will show your readers that you’re trending online. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. We create a ton of resources for PR and marketing professionals.

Strategy 276

Strategy How To Media Infographics 276

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. I become a mini-expert on the journalist I’m pitching. It’s about being a memorable and a valuable resource. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 13, 2017

That opens up an earned media opportunity for communicators, because journalists still rank news releases as one of their most valuable resources, in this environment of cutbacks. State of the Media respondents ranked press releases and story leads first in most valuable resources, for the second year in a row. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. That concept actually guides much of our strategy at Cision.

Brand 120

Brand Branding Media Infographics 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 5, 2023

Should I pitch to everyone in my database? While some people may tell you something like, “Pitch Everyone! Additionally, if you repeatedly appear in a blogger or journalist’s inbox with irrelevant pitches, you can count on not getting your email opened when you have something relevant. Tailor your pitch to the blogger.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. Go beyond identifying trending topics and breaking news. Visualize Stories.

How To 84

How To Pitching Survey Comparison 84

Buzzstream

MAY 9, 2018

Overall Reply Rate Trends. They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

APRIL 13, 2017

That opens up an earned media opportunity for communicators, because journalists still rank news releases as one of their most valuable resources, in this environment of cutbacks. State of the Media respondents ranked press releases and story leads first in most valuable resources, for the second year in a row. Target your audience.

Media 71

Media Automotive Resources Financial 71

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. It might mean providing quick tips in a video or on an infographic. One of the primary resources used by both big and small businesses is the media. PR Tips How To Pitch to a Publication. Each discipline has its pros and cons.

Publicity 67

Publicity Small Business Advertising Advertising 67

Beyond PR

JANUARY 23, 2018

A link and description of what each article is about will show your readers that you’re trending online. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. We create a ton of resources for PR and marketing professionals.

Strategy 75

Strategy Media How To Infographics 75

PR 20/20

MAY 17, 2018

After hours of production, are you dedicating ample time and resources to promotion? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Reach new audiences by using popular industry hashtags (you can use tools like Hashtagify to identify what’s trending).

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Sword and the Script

FEBRUARY 3, 2018

As it is on the occasional Saturday, I’ve vetted three resources below, wrapped in thought, and recommend them for your perusal. I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. 1) Content marketers as librarians . “If Give our services a try.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Beyond PR

SEPTEMBER 27, 2016

Infographics or images with quotes relevant to the show. You never know when you’ll stumble upon a journalist asking for a live pitch idea via Twitter! From an attendee perspective, see what trends, problems, or questions are emerging from conversations. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

PR Conversations

JULY 5, 2017

Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Researching popular trends and helping clients to capitalize on them. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Contently - Strategy

APRIL 24, 2019

So being able to scale content with limited resources is key.”. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. When you’re asking for more resources, find common ground. Let these trends influence your latest goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. The top trend in media right now is the evolution of the multimedia journalist. These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. The top trend in media right now is the evolution of the multimedia journalist. These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

PR Fuel

OCTOBER 16, 2018

While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science.

Web 40

Web Pitching Local Report 40

The Proactive Report

JANUARY 30, 2015

It’s a growing trend and it is definitely impacting the practice of PR. Pitching reporters is not the same as it was 10 or even 5 years ago. SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 7, 2016

So why would you bury the link to one of your most valuable company resources, its newsroom — especially for such an important audience as journalists who cover your company? If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Frederik Vincx

DECEMBER 11, 2015

Source: PR Academy annual qualification trends survey. Figure out where you are wasting time and resources. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

AUGUST 13, 2018

DA 20-40: Decent sites that are good targets for high volume outreach campaigns (broken link building, resource pages and the like). DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. Don’t think you can skip this and get good results.

Google 118

Google Measurement Advertising Advertising 118

NewsWhip

MAY 27, 2021

If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78