Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 175

Media Relations Media Pitching Survey 175

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Remote PR Jobs

SEPTEMBER 25, 2023

Tools like Google Trends can help you keep track of the progress you’re making during outreach. Try launching lookalike campaigns from traffic generated from an article you pitched. Your goal when pitching should be to bring value to the reader. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 65

Journalism Brand Branding Advertising 65

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 149

Survey Software B2B Pitching 149

Remote PR Jobs

SEPTEMBER 25, 2023

Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches. Spin Cycle There are now 6.4 public relations specialists for every news reporter Source: U.S. Some have taken to Twitter to complain about the most egregious phone calls and emails.

Newspapers 100

Newspapers Publicity Journalism Report 100

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. While your PR team is targeting tech outlets such as Wired and Recode with the same story, they’re also pitching Elle Décor and Real Simple, emphasizing how the fridge makes a décor statement while making home life easier altogether.

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 103

Internal International Travel Tourism 103

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

AUGUST 8, 2022

Can you tell us what types of stories, trends or issues are on your radar now? It’s easy to find examples of manufacturing technology deployments at huge companies with tremendous resources to throw at the problem. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Technology 93

Technology Meeting Media Analytics 93

The Hoffman Agency

FEBRUARY 16, 2021

I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice.

Creativity 69

Creativity Storytelling Agency Journalism 69

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. Can you tell us what types of stories, trends or issues are on your radar now? As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 65

Automotive Web Meeting Media 65

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 4) Emphasis on professional journalism. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. 3) Top challenges facing reporters. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. And I don’t just mean what’s trending on Twitter today, although that can be useful, too.

Communications 52

Communications Software Interviews Journalism 52

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. But journalism does addict you to quick results and to working alone. Having worked in the PR industry for the last 30 years, what changes, shifts and trends made the biggest impact over that time?

Publicity 174

Publicity Leadership Corporate Agency 174

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. In terms of email follow-ups, resources recommend an average waiting time of two to four days. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up.

How To 195

How To Resources Pitching Tools 195

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. PR, marketing, sales and journalism.

Media Relations 69

Media Relations Media Insurance Insurance 69

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. The episodes feature a wide array of professionals within the field and offer insight on a multitude of topics and trends.

Pitching 100

Pitching Interviews Trends Journalism 100

The Hoffman Agency

AUGUST 12, 2019

I’m glad puzzle pieces come in different shapes and sizes, and we’re not faced with the daunting task of creating a work of art without the resources needed. Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. .

Storytelling 28

Storytelling Trends Media Training Report 28

Beyond PR

APRIL 26, 2016

Small business owners regularly encounter roadblocks such as operating with a depleted cash flow, bringing products to market with limited resources, and working to the wee-hours just to manage the day-to-day of their business. Before you can begin pitching the media, though, you have to know who they are.

Small Business 40

Small Business Nonprofit Local Community 40

Mindful Marketing

JANUARY 26, 2017

That trend will continue – and likely grow in prominence – in 2017. In 2017, we’re likely to see more companies take advantage of this trend, making it even more important for marketers to link media coverage with social media results, and now vice versa.” Technology can build better journalism in a resource-constrained world.”.

Measurement 25

Measurement Marketing Journalism Tools 25

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. As long as it's coming from a genuine place, you can land some solid pitches. The state of journalism in 2022. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.

Pitching 58

Pitching Media Journalism Data 58

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . You can find her portfolio at [link].

Sports 0

Sports Leadership Internal International 0

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. 10 PR Influencers Talk About Trends That Will (Re)Shape the Industry. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries.

Survey 93

Survey Journalism Study Pitching 93

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. What specific keywords are people using to find posts on other blogs?

Blogging 64

Blogging Analytics Google Writing 64

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. And so they create biased content out of thin air, with no resources or backing. The concept of “fake news” is anything but novel.

Google 225

Google Facebook Wikipedia Engineering 225

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. To stay relevant, you have to always be thinking a few steps ahead and be ready to catch every new trend.

Pitching 211

Pitching Crisis Consumer Storytelling 211

OnePitch

JUNE 7, 2022

During the episode, Marlize tells us about her start in business journalism, how the Crunchbase team sources data for their stories, the pitches that succeed with her and her team, and more. . What She Wants to See in Pitches. [00:09:24] I’m going to respond to that pitch.”? . [00:09:41] So that’s the first.

Pitching 70

Pitching Data Trends Writing 70

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 194

Writing Communications Marketing B2B 194

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. They wanted a softer, more conservative approach.

Pitching 100

Pitching Local Trends Interviews 100

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. It was a tough journey.

Media 112

Media Journalism Report Video 112

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. What specific keywords are people using to find posts on other blogs?

Blogging 40

Blogging Analytics Google Writing 40