OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. .” ” __.

Pitching 81

Pitching Company How To Study 81

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking for more tips for pitching Forbes? Email us at info@onepitch.co

Pitching 84

Pitching How To Interviews Resources 84

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on O'Dwyers It’s a question that has confounded publicists and public relations professionals for ages: when would a pitch sent to journalists be most likely to yield a response? A recent study on pitching effectiveness released by Tel Aviv-based PR productivity platform Propel may shed some light on this subject.

Study 100

Study Pitching Report Agency 100

OnePitch

JULY 6, 2022

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. Thanks a lot!

Pitching 73

Pitching Journalism How To Energy 73

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. Let’s take a look at the actual pitch that placed: .

Pitching 52

Pitching How To Energy Resources 52

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? Plan Ahead for Earned Media Opportunities.

Pitching 225

Pitching Print Conference Local 225

Remote PR Jobs

SEPTEMBER 25, 2023

While I still don’t know the secret to getting a reporter to politely reject a pitch (rather than flat out ignore it), I do know what it takes for an editor to say “yes” to a story idea. Based on my past career experiences and my current PR-focused projects, here are a few things that will make your pitch more likely to receive a response.

Pitching 100

Pitching Report Writing LinkedIn 100

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet. How trade coverage wins. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).

Community 157

Community Pitching Media Newspapers 157

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 168

Report Pitching Media Survey 168

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

Pitching 146

Pitching Construction Media Relations Web 146

Remote PR Jobs

SEPTEMBER 25, 2023

Written by anyone from experts to everyday people, the Op-Ed section often gives readers fresh perspectives on current events and can solidify your client’s position as a thought leader.

Pitching 100

Pitching How To Guidelines Newspapers 100

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. The time spent on other clients At a large agency where I once worked, a media relations person updated me on a pending pitch for a specific client in a meeting with a different, unrelated one. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

Axia PR

JANUARY 6, 2021

Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. The dirty little secret that no one in corporate america – no one in your company – wants to talk about is how much corporate marketers hate pitching to the media.

Pitching 100

Pitching Marketing Media Corporate 100

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Grab their attention with that snappy subject line and prove to them in the pitch why you are a credible news source. Have supporting assets .

Report 361

Report How To Pitching Banking 361

Onclusive

OCTOBER 19, 2021

Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. Step 4: Work out the plan.

How To 396

How To Measurement Data Writing 396

Cision

JULY 13, 2016

And still others find their media resources and experts there. First, Is It The Right Pitching Channel For You? It’s important for you to do your homework to see if the ones you’re trying to reach are there before you wage a full-on social media pitching campaign. Others scour the sites for news to cover. Laying the Foundation.

Pitching 120

Pitching Strategy Social Media Fashion 120

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Find what resource you could provide that helps that reporter reach their target audience. Get more media pitching knowledge from Michael Smart here.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

Pitching 73

Pitching How To Instagram LinkedIn 73

Cision

SEPTEMBER 23, 2016

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness.

Media 195

Media Pitching Tools Resources 195

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. As always there are links to the underlying resources for anyone interested. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

APRIL 29, 2022

They’re a resource requiring constant maintenance by users. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re they’re work.

Agency 170

Agency Media Software Pitching 170

prTini

SEPTEMBER 29, 2015

Making a point to establish relationships with reporters before you pitch them is a given. But, let’s talk about something else that’s absolutely fundamental, regardless of whether you have a relationship or not: highly customized, targeted pitches. Rebekah Illif recently blogged about needing to fight back against passive PR pitches.

Resources 28

Resources Pitching Media Relations Twitter 28

Marketwired

FEBRUARY 9, 2016

For PR professionals, Twitter can be a great resource. Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters.

Twitter 100

Twitter Pitching Report Local 100

prTini

AUGUST 29, 2014

5 Resources to Help You With Your Pitch. Follow Team Geben on Twitter for more articles and resources throughout the week. The post 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Publishing on LinkedIn: Best Topic, Length, Timing. S ign up today !

Resources 55

Resources Pitching Case Study Instagram 55

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual.

Resources 214

Resources Pitching Television Radio 214

Cision

OCTOBER 7, 2015

Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. What Other Resources Do You Have to Make My Life Easier? Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. It’s probably the best resource for thought leadership about our business. It’s a great resource for angles to send to clients, newsjacking opportunities, or just a way to be more informed.

Company 203

Company Trends Case Study Crisis Management 203