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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192
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Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

In fact, a 2018 study by Yale University discovered that op-ed pieces in newspapers do, in fact, change minds. Some began saying the city was “dead” or referred to New York as a “ghost town.” They can persuade, encourage action, and effect change. . It doesn’t have to be about foreign policy or government regulation, either.

Policies 310
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Unless You’re a Masochist, Avoid Polarizing Social Media Engagement

Culpwrit

A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. When it was time to move on, my two strongest references came from the […]. It was a great job since I met and interviewed hundreds of elected officials and political candidates.

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S&T Live Recap: Melissa Vela-Williamson, APR, on Building a Professional Network

PRSay

During a PR internship, the student had helped arrange a newspaper story about a nonprofit that helped people with missing limbs learn to waterski. In her case, a spin instructor at the gym referred her to his wife, who owned a boutique PR firm and took on freelancers. Somebody knows somebody,” she said.

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Are You Ready for the Metaverse?

PRSay

The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. Some communicators label traditional outlets such as newspapers, magazines and TV as passé “legacy” media, but the next generation of PR pros might define “legacy” as anything outside the metaverse.

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AP Style in Public Relations: Top Five Tips for Press Releases

Landis PR

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. A recent change to AP Style: use the % sign when paired with a number.

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