5W PR

MAY 4, 2022

As blockchain technology continues to gain popularity across different industries, journalists are becoming overwhelmed by the number of pitches they get from companies in this space. In fact, research shows that people have more trust in news that they read in magazines and newspapers than in social media ads.

Technology 88

Technology Publicity Banking Newspapers 88

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

Cision

NOVEMBER 28, 2017

The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

NOVEMBER 14, 2022

I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. We also participate in conferences so I spend some of my time working on presentations and webinars.

Automotive 83

Automotive Engineering System Media 83

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! Yet, in reflection, so much has changed.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR. Digital PR emerged as an extension of traditional PR, incorporating new platforms and tactics.

Digital PR 83

Digital PR SEO Engineering eBook 83

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you?

Transportation 92

Transportation Meeting Report Media 92

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” In today’s media environment, pitching reporters and editors has become a lost art. Your overarching strategy is to present a story about your organization that a reporter will want to cover (the trusty news hook).

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. We made a pitch last week and I’m following up with a few key reporters to gauge reaction. Family time; read the newspaper (yes, we still subscribe to the Star Tribune!).

Social Media 157

Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Consider this response from Madeleine Winer of Tire Review : “I have a background in newspaper journalism, so timeliness is always an element that hooks me into a story. Timeliness.

Automotive 87

Automotive Journalism Interviews Engineering 87

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . Find creative ways to present and tell your story. You want to tailor your presentations to meet the need of each specific outlet. . There is no such thing as a one-size-fits-all media pitch. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Meeting them for coffee, sending them personalized notes, inviting them to interesting events where key people will be present and providing them with valuable information.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

PR in High Definition

JULY 22, 2019

In one, comedian Bill Hader impersonated Arnold Schwarzenegger on a talk show, while another presented an unknown actor pretending to be Mark Zuckerberg and defaming himself. But also, it’ll likely damage our relationships with journalists, who’ll become frustrated at being pitched comments for stories they can’t run.

Media 74

Media Viral Video Newspapers 74

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. save your media coverage to mention during public presentations and pitches for work. Prakky public relations presentation at X-Pol. It’s something I mentioned during my recent public relations presentation to the group. Don’t despair.

Media 60

Media Television Radio Newspapers 60

PR Fuel

DECEMBER 14, 2021

Knowing when and how to pitch media members is key to securing coverage. This includes magazines, newspapers, TV channels, and their websites. Set your search settings to the day you sent the press release out until the present day. Our Tips for Effectively Sending Press Releases. Create a Media List. Email address. Outlet name.

Product Launch 93

Product Launch Social Media Newspapers Writing 93

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

Survey 99

Survey Industry Leadership Study 99

PRSay

JUNE 18, 2019

ET, presented by PRSA and Ragan, explaining how and why changes are made. Writing in AP style means they’re speaking the language of the people they are pitching. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. That same clarity works well for many people in marketing and public relations.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Mora Communications

SEPTEMBER 22, 2016

Whether you’re featured in a local media newspaper, the New York Times or the Today Show, you are benefitting by the trust those media brands instill in consumers. . You need to pitch monthly publications generally four to five months in advance of your target date. For example if you’re presenting a holiday-oriented story idea.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100

Agency Newspapers Interviews Radio 100

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? When the show was gearing up, I got texts from friends all over the country sending me screenshots of mailers and newspaper inserts with my face on them. and be fully present. There’s a lot of America to see, and you have six episodes in a season.

Storytelling 60

Storytelling Tourism Travel Local 60

Mora Communications

OCTOBER 23, 2017

Use your TV and radio appearances and magazine and newspaper articles to land other media. Actively use your coverage in your pitches and presentations. . One type of coverage can interest other media outlets. Share links of interview, features and stories. Create a media page and post links on your website.

Marketing 40

Marketing Radio Interviews Newspapers 40

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. 66% said newspapers. 16% on marketing analytics. “As Indeed, I’d say that’s true about owned media and earned media too.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

APRIL 8, 2016

If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Present the news angle immediately.

Communications 40

Communications Media Pitching Radio 40

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40

The Hoffman Agency

MARCH 20, 2017

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., If you were to strip the role of the PR consultant to its most basic function, we are the ones whose job it is to offer a creative, engaging and relevant (yes, to currency and timeliness) pitch of our client’s products and/or services.

Publicity 63

Publicity Construction Agency Advertising 63

Maxim Behar

MAY 31, 2021

This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization. But just 2% said “always.”.

Interviews 106

Interviews Publicity Technology Social Media 106

Solo PR Pro

FEBRUARY 11, 2016

However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Perfecting the pitch. Use these steps to guide you in pitching the media effectively and with a clear sense of purpose for maximum impact: Research the targeted publication. Next steps.

How To 40

How To Guidelines Pitching Writing 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Capitalizing on these long-tail keywords present a great opportunity for content marketers. Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

MAY 27, 2011

We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. One even gave a PDF presentation. Again, think of what your pitch says. If you are not local, tell me how you think we can work together? Check their website.

Brand 70

Brand Branding Local Interviews 70

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And the worst part?

Google 225

Google Facebook Wikipedia Engineering 225

Communications Conversations

MAY 3, 2016

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. The award is presented to 34 graduates who have distinguished themselves throughout their collegiate life. Nominated by Kristie Aylett, Tulane University.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Well, that depends!

Media Relations 195

Media Relations Media Pitching Product Launch 195