Prowly

JULY 22, 2020

Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. The post How to pitch European journalists to get coverage appeared first on Prowly Magazine. A good press […].

Pitching 197

Pitching How To Internal International 197

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 298

Pitching Software Construction Writing 298

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. .” ” __.

Pitching 81

Pitching Company How To Study 81

Business Wire

NOVEMBER 2, 2021

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

Local 354

Local Blogging Pitching How To 354

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 93

Pitching Consumer Trends Viral 93

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm. Creative minds can think alike.

Agency 361

Agency Pitching Creativity Groups 361

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

PRSay

FEBRUARY 28, 2019

When I question PR practitioners about their pitching habits, they often respond in the same way. At my workshop, I remind my budding media relations masters that it’s important to consider the present-day effectiveness of any practice. Including job titles in a pitch is a relic of sending news releases by fax. .

Pitching 145

Pitching Media Relations Media Strategy 145

PR in High Definition

OCTOBER 28, 2021

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. And the same can happen in the pitch process. The same can happen in pitching.

Pitching 62

Pitching Crisis Creativity Communications 62

Cision

FEBRUARY 26, 2016

The presentation of the release is not as important as the product or idea. However, a pitch that has grammatical errors or is presumptuous can dissuade journalists. Be sure to present well-written, straightforward information in releases. Remember that most journalists prefer e-mails to phone calls for pitching.

Pitching 120

Pitching Television How To Film 120

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

Local 323

Local Pitching Print Interviews 323

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Now back to you.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! Yet that CTA is too easy to forget, or for the reader to brush off as just another veiled pitch. The presentation itself might be very useful and framed in a way much of the audience hasn’t considered, and it might be actionable.

Construction 294

Construction Pitching Exercises B2B 294

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive.

Media Relations 202

Media Relations Media Pitching Case Study 202

PRSay

SEPTEMBER 29, 2022

A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs). The client appears pleased with the proposal, and based on their reactions in the pitch it appears that the firm may win the account. Combating this issue of protecting one’s work comes down to what is in the details of the presentation.

Ethics 170

Ethics Pitching Communications Publicity 170

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Use email well.

Media 333

Media Pitching Report B2B 333

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. Recently at my workplace (I work at a PR agency in India), I gave a presentation on the importance of social media for our work. “Now that we have social media, how about replacing that with a Twitter pitch? Elevator Pitch or Twitter Pitch?

Pitching 88

Pitching Twitter Social Media Agency 88

HMA Public Relations

OCTOBER 12, 2018

It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ. The post Eight tips to remember when pitching to the media appeared first on HMA Public Relations. Didn’t catch my […].

Pitching 65

Pitching Media Publicity Media Relations 65

PR in High Definition

SEPTEMBER 25, 2019

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. And the same can happen in the pitch process. The same can happen in pitching.

Pitching 48

Pitching Crisis Creativity Communications 48

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Why should the editor care?

Pitching 70

Pitching Media Employee Privacy 70

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure. Never ask an executive if they have anything for us to pitch. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Shift Communications

DECEMBER 26, 2016

They can also use Google Trends to help dictate the timeline within their pitch calendars. One way Google Correlate can help PR teams is by providing past trend data that can be used as supporting evidence for predictions they make on behalf of clients and include within their pitches. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. The right research, framed correctly, can make the difference between a winning business presentation and an also-ran. It’s also the underpinning of most successful media story pitches.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

APRIL 14, 2022

It helps to have contact that you can pitch informally and know you will get a response – either a yes or a pass. Pitches and announcements from last quarter are yesterday’s news and it’s time to plan for the next few months. It will spark ideas for pitches and targets that PR can go out with throughout the quarter. .

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Flack's Revenge

OCTOBER 31, 2022

However, over the years we’ve had quite a few clients who did not want us to lead with negativity or fear in our PR pitches. You need to present a problem for them to care about your solution. The news business understands these factors and their role in attracting audiences.

Sports 218

Sports Pitching Examples Report 218

Shift Communications

MAY 6, 2016

Those who are new to PR, and even some seasoned professionals, often get nervous during new business pitches. I used to get much more nervous when heading into a pitch, but after more than 20 new business pitches under my belt, I’ve picked up some tricks. Happy new business pitching! Madeline Willman. Account Manager.

Pitching 60

Pitching Agency Company Communications 60

Action PR

OCTOBER 29, 2019

After pouring hours of effort into a perfectly crafted presentation, finding out that your prospective client went with “the other guy,” can be demoralising. Here are four things to do if you’ve just lost your latest pitch. Take a step back and evaluate your pitch honestly. However, now is not the time to sulk. Seek feedback.

Pitching 40

Pitching How To Energy LinkedIn 40

Onclusive

OCTOBER 19, 2021

Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. Sara Eberle. What to include in a business case.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. And to tell memorable stories, we need to understand how to make emotional connections with the audience, and to present a story that holds their attention.

Construction 182

Construction Storytelling Tools B2B 182

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. She loves to develop customized trainings, courses, and presentations – live and virtually – for people, companies, and events. How about you?

Pitching 52

Pitching Training Radio Media Training 52

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 190

Communications Sports Journalism Fashion 190

Stephen Waddington

JANUARY 25, 2021

Let me know what you think and please pitch in if you’re interested in leading a slot. Four, five minute presentations via Zoom followed by 10 min Q&A.

Pitching 158

Pitching Community Study Marketing 158

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. But insofar as presenting your story idea as credible – because that’s important to journalists in this survey – it’s worth considering. Be professional; always.

Journalism 127

Journalism Media Relations Report Media 127

ImPRessions - Crenshaw Communications

APRIL 3, 2020

It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting. Thought leaders and their reps should have their eyes on Q4 and 2021 with regard to traditional live presentations, since as a rule you must be pitching topics to programmers at least six months ahead.

Conference 284

Conference How To Trade Shows Leadership 284