Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. 68% of smartphone owners use their phones occasionally to follow breaking news events. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

PR Fuel

SEPTEMBER 8, 2020

It is a digital distribution service for press releases and related content intended to influence the public. PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion.

Journalism 52

Journalism Corporate Software Analytics 52

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. I was part of an entrepreneurial magazine startup — I took a year away from my graduate program in sociology at Harvard to join friends — and fell equally in love with the editorial and marketing sides of the business.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch rolled out a “General Recommender” feature , which reviews your pitches and suggests reporters that might be interested in future outreach. ResponseSource also offers press release distribution and a media database.

Pitching 88

Pitching Report Software Survey 88

Barokas

DECEMBER 19, 2019

According to the latest figures, it appears that the decline is picking up momentum. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Stephen Waddington

SEPTEMBER 29, 2020

The latest #FuturePRoof practitioner survey is a tough read. Ingham’s comments are borne out by the latest #FuturePRoof practitioner survey. Strategic role of PR The strategic role of communications has generally received greater recognition during the crisis. of practitioners have drawn on existing organisational support.

Industry 146

Industry Crisis Government Survey 146

Sword and the Script

OCTOBER 25, 2022

Proven business value. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Comms has had to be more responsive to social justice issues that integrate with the business.”.

Communications 120

Communications Crisis Internal International 120

Cision

AUGUST 21, 2015

Nerd fare has become big business. Even “The View” is breaking comic book industry news. “People in general are becoming nerdy. They are getting the latest phones, using the latest apps, and getting addicted to mobile games. It’s like one big playground.”

Blogging 120

Blogging Film Video Web 120

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. The review site G2 has put Meltwater, Cision and SEMrush as clear leaders in its latest media monitoring grid. Vetted is generally availability. PR tech mentions.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. This could include sending press releases, organizing press conferences, or arranging interviews.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. beer and saving money. Key Takeaway?—?look

B2B 120

B2B B2C Facebook Storytelling 120

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” It seemed useless – another aggregator of news that I would never read.

Mobile 120

Mobile LinkedIn Facebook Google 120

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ It can truly be a powerful tool for businesses. Local Business Prospects and Networking Opportunities. Looking for new business connections or networking opportunities? General Industry Updates.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. The latest installment we published is at [link].

Meeting 57

Meeting Automotive Mobile Transportation 57

Flack's Revenge

AUGUST 23, 2016

A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performances and dissect new album releases. ” She said “People are busy… Most aren’t playing that close attention.

Brand 120

Brand Branding Big Data Technology 120

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. 68% of smartphone owners use their phones occasionally to follow breaking news events. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. You might be thinking “It’s never going to happen to my business!”, This could cause your business to lose money because of the items stolen. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Remote PR Jobs

SEPTEMBER 25, 2023

When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. New episodes are posted on Thursday mornings, every three to four weeks.

Pitching 100

Pitching Interviews Trends Journalism 100

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents. How would you characterize the difference in roles?

Agency 60

Agency Corporate Interviews eBook 60

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

5W PR

MAY 17, 2022

Acquiring new customers and generating more leads has gotten increasingly more expensive in the last few years for many businesses. Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

PR Fuel

DECEMBER 2, 2020

So you’ve written a press release to highlight your company’s latest achievements? Finding press release distribution is a great challenge for many businesses. This leads to press releases remaining undistributed, with achievements and milestones going unnoticed. But these are general publications.

Pitching 71

Pitching Writing Product Launch Blogging 71

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Burrelles Fresh Ideas

OCTOBER 17, 2023

Its primary goal is to educate individuals, businesses, and organizations about cybersecurity threats and encourage them to take proactive steps to protect their digital assets. It provides an excellent opportunity for individuals and businesses to enhance their cybersecurity knowledge and practices.

Education 110

Education Employee Measurement Agency 110

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. Well, with the recent Panda update, many people believe that Google has targeted press releases as their next “victim.”

SEO 40

SEO Google Writing Engineering 40

Buzzstream

DECEMBER 17, 2020

If you’re lacking direction, in general, take a step back and go to the ‘Discover’ tab, then click on ‘Topics’. And even if, in the dream scenario, you could discover a journalist’s email on their author page every time, this is not ideal for PRs who mass-send releases and need to pull in media lists. Gorkana/Cision.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

OCTOBER 8, 2014

In the past year, she has completed two multi-national tours, released a surprise album , was named one of the most influential people by TIME and came in at #1 on Forbes’ Celebrity 100 list. Beyoncé is generally known as one of the hardest workers in the entertainment industry. Just releasing it one random day in December.

Marketing 165

Marketing Radio Video Creativity 165

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. And this was possible after all those years in business, after all those happy years, I would say in my business. I mean, at the age of 40, I started a new business. I was a great risk. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. In a bit of PR jiu-jitsu, the restaurant chain Denny’s used track changes as a stunt in a press release about breakfast. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

MaccaPR

MARCH 7, 2016

Yes, online newsrooms are not new — in fact one of the first to launch after the commercialization of the Internet in 1995 (for the Acoustical Society of America) still exists today — but a robust online newsroom has actually become more important than it was a decade ago. Make sure your online newsroom is clearly identified (e.g.

How To 48

How To Media Print Real Estate 48

MaccaPR

FEBRUARY 25, 2015

Did you think that news-breaking rivals such as Twitter, BuzzFeed, Bring Me The News, MinnPost , Mpls/St. Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? What’s your own information diet for business news? "I

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Although it was originally applied to the manufacturing process, many software development teams and service businesses have now adopted Kanban too. PR agencies are in the service business.

How To 60

How To Software System Employee 60

Stuart Bruce

MARCH 16, 2017

Like this example here of me, which took me just a couple of minutes to create: Summaries – create a short looping gif to summarise a news release, a white paper, by-lined article or speech. The Telegraph newspaper in the UK used an animated map gif to show the change in seats after the 2015 UK general election.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. The service uses artificial intelligence to find, summarize and cluster news.

Pitching 84

Pitching Survey System Technology 84